All MKC Content
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Maximizing the Client-Agency Relationship
Event Recaps May 3, 2022Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Conference Session Videos May 3, 2022In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Retaining Top Agency Talent During the Great Resignation
Event Recaps May 3, 2022Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Event Recaps May 3, 2022Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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Standing Up for Agencies
Conference Highlights May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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Standing Up for Agencies
Conference Session Videos May 3, 2022In this video, Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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The Clorox Way: Transforming Marketing Procurement
Event Recaps May 3, 2022A procurement executive's top mantra — it's OK to be imperfect but be real.
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The Clorox Way: Transforming Marketing Procurement
Conference Highlights May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Highlights May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Session Videos May 3, 2022In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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The Value Equation: How to Get the Most Value from Your Agency
Event Recaps May 3, 2022In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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2022 Digital Marketing Trends
Knowledge Partners May 2, 2022Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our dynamic digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Highlights May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Session Videos May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Advancing Minority Suppliers in the Global Supply Chain
Event Recaps May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. This session covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Conference Highlights May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Challenges Facing Chief Procurement Officers
Conference Session Videos May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Challenges Facing Chief Procurement Officers
Event Recaps May 2, 2022During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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