All MKC Content
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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If You Can Dream It, Radio Can Measure It
Partner Content May 7, 2022Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.
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Previously Cast Aside, QR Codes Are Making a Comeback
B2C May 6, 2022Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.
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Endorsements and Testimonials
Knowledge Partners May 6, 2022Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.
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The Current Consent Model Is Broken — Let’s Give Consumers Something Better
Industry Insights May 6, 2022They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.
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'What They Said' at the ANA Advertising Financial Management Conference
Industry Insights May 5, 2022ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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5 Marketing Leaders on the Future of Marketing
Industry Insights May 5, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Mashed in America: Serving up Happiness One Cup at a Time
Event Recaps May 5, 2022Hear how Idahoan Foods is shifting consumer’s attitudes about packaged potatoes through the Mashed in America Tour. The fifty-two week campaign is reaching millions of consumers, in real time, across a wide variety of events, digital and social marketing platforms, partnerships, and retailers.
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Mastercard — MLB Home Team Advantage Program
Event Recaps May 5, 2022For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.
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3 Steps Toward a Powerful Web3 Marketing Strategy
Industry Insights May 4, 2022The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.
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6 Big Takeaways from ANA’s First Content Marketing Conference
Industry Insights May 4, 2022The Association for National Advertisers (ANA) hosted their first-ever national content marketing conference on April 27-29, 2022. Several members of the Knotch team attended, including David Brown, Knotch’s Head of Strategy.
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A Day in the Life of Marketing Procurement
Conference Session Videos May 4, 2022In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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A Day in the Life of Marketing Procurement
Event Recaps May 4, 2022A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World
Knowledge Partners May 4, 2022This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.
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B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers
B2B May 4, 2022There are several reasons B2B buyers seek out new vendors, ranging from a problem with an existing solution to relocating the business. But the reality is that buyers could be on the hunt for new vendors at just about any time. That's why marketers need an "always-on" approach to providing relevant content, according to a recent study, making sure they get on the short list of potential suppliers.
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CMO Career Path: The AAPI Executive
Webinar Rewinds May 4, 2022To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.
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Email's Essential Role in Successful Marketing
Industry Insights May 4, 2022Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.
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Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews
Knowledge Partners May 4, 2022Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.
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