All MKC Content
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Event Recaps May 12, 2022Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Conference Session Videos May 12, 2022In this video, Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever
Knowledge Partners May 12, 2022Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.
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Driving Purpose as a Core Business Strategy
Conference Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Driving Purpose as a Core Business Strategy
Event Recaps May 12, 2022Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Going the Extra Mile for Purpose
Event Recaps May 12, 2022Merrell shared how it has conceptualized and activated its brand purpose.
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How Mailchimp Activates Purpose Across Communities
Conference Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Conference Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Event Recaps May 12, 2022Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Scaling Business through Data Driven Relationship Deepening
Conference Session Videos May 12, 2022In this video, Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Sharing an Ultra-Modern Approach to Data Hygiene and Why It Matters
Event Recaps May 12, 2022In this session, learn why data from all sources must be in one place, in its native state, clean, associated, current, and trusted by the organization in order to win on constituent experience (CX) and optimize outreach efforts.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022Google discussed how to integrate purpose with the everyday work lives of employees.
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Winning the War for Talent Through Purpose
Conference Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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Marketing Sustainability in a High Inflation Economy
Webinar Rewinds May 11, 2022In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.
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Unlocking the Purpose of Purpose
Beyond Profit Podcast May 11, 2022In this episode of Beyond Profit, host Ken Beaulieu and authors from the Harvard Business Review discuss an article that surmises that purpose remains a confusing subject and that companies too often struggle to authentically articulate and act on their reason for being beyond turning a profit.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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