All MKC Content
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Building a Case for B2B Branding
Champions of Growth Podcast February 24, 2022In this episode of Champions of Growth, host Matthew Schwartz is joined by Google's Doug Novack and Peter Dewey with BCG to talk about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.
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CES — What’s Real and Actionable Today
Webinar Rewinds February 24, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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Federal Trade Commission Briefing on Social Media Scams
Event Recaps February 24, 2022The FTC shared data on a developing trend in frauds perpetrated on social media.
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Google Privacy Sandbox Unpacked: What Marketers Need to Know in 2022
Webinar Rewinds February 24, 2022During this webinar, Google Chrome provided an overview of the key concepts of its Privacy Sandbox, such as Topics and FLEDGE, and discussed the major developments and milestones that advertisers should be aware of in 2022.
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How PR Can Help Marketers Attract and Retain Talent
Industry Insights February 24, 2022Last year, an average of more than 3.95 million workers quit their jobs each month, the highest average on record, according to the U.S. Bureau of Labor Statistics. That’s more than 45 million jobs.
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Marrying Consumer Privacy and Effective Marketing
Event Recaps February 24, 2022At a meeting of the ANA’s Ethics Policy Committee in February of 2022, data broker Will Clayton shared approaches for maintaining compliance with recent and emerging regulations regarding consumer data.
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Pandora: Measuring the Long and Short Run Impact of Brand Investments
Event Recaps February 24, 2022In this session, learn about proven, detailed methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
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ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies (Part 2)
Conference Session Videos February 23, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. February’s Virtual Supplier Diversity Fair highlighted Black-owned media companies.
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Leading a Changing Workforce in the 21st Century
Webinar Rewinds February 23, 2022This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.
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New Recipe for the B2B Marketing Table?
B2B February 23, 2022A recent study reveals that priorities among B2B buyers have shifted dramatically amid the pandemic. No longer satisfied with companies that simply save them time or boost their productivity, decision-makers are now looking for companies that can help them stay on top of the marketplace and deliver their products and services quickly.
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Next in Loyalty — Turning Customers into Fans
Event Recaps February 23, 2022McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.
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These Women Leaders Weigh in on How to Foster Inclusivity
Industry Insights February 23, 2022Gender equality in the workforce still has a ways to go, especially when it involves women in leadership positions — and their job security. According to a McKinsey study, as mentioned in SeeHer and dentsu’s report "The State of Women's Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women,” “women's jobs were 1.8 times more vulnerable during the coronavirus pandemic than men's jobs.”
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Where Fans Become Insiders
Event Recaps February 23, 2022Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.
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101 Insider Tips — Direct Mail
Knowledge Partners February 22, 2022RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.
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How These 3 Brands Are Helping Women & Girls
Industry Insights February 22, 2022Gender representation in ads is not only important for companies to promote diversity, equality, but to authentically connect with various demographics. If a significant part of the population, such as women and girls, feel they can’t relate to the ads around them, because they don’t see themselves accurately portrayed, then there is something wrong.
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Brands Turn Up the Dial on Podcasting
B2C February 18, 2022Podcast advertising still needs to catch up with the explosion in programming in the past few years, with plenty of marketers taking a wait-and-see approach. But with consumers increasingly burned out by screens, podcasts may grab both mind- and wallet-share a lot sooner than marketers anticipated.
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Social Video and E-Commerce: Converting Views to Dollars
Knowledge Partners February 18, 2022In this report, Tubular Labs discussed how emerging technologies enhance online shopping, and how Tubular’s new e-commerce intelligence allows you to convert social video views to ROI.
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ANA Legal Webinar Series: Developing Issues in Esports Gaming
Webinar Rewinds February 17, 2022In this webinar, join partners from Venable LLP to discuss developing issues in esports and gaming, including common issues in esports and video gaming sponsorships and partnerships, intellectual property matters in esports and video gaming, and more.
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Closing the Technical Gap in Your Marketing Team Without Hiring
Industry Insights February 17, 2022Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.
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Promoting "Only Murders in the Building" on YouTube
Event Recaps February 17, 2022Hulu and its partners explained how they promoted the release of a new comedy series with a long-form, influencer-created video.
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