All MKC Content
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Pinterest Predicts 2022: The Art and Science of Trendspotting
Event Recaps December 14, 2021People use Pinterest to plan for the future. Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.
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The Future of the Always-On Influencer in 2022
Conference Session Videos December 14, 2021In this video, Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.
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The Future of the Always-On Influencer in 2022
Event Recaps December 14, 2021Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.
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Trailblazing Research, with Duane Varan of MediaScience
Marketing Futures Podcast December 14, 2021MediaScience founder and CEO Duane Varan joined us on the podcast to discuss neuroscience in marketing research, his firm's culture of curiosity, and — interestingly enough — Chicago crime boss Al Capone.
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YouTube Originals Present The Game Theory $1 Million Challenge for St. Jude
Event Recaps December 14, 2021St. Jude Children’s Hospital partnered with gaming YouTube channel, The Game Theorist, to create a livestream that raised over $3 million dollars.
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Addressability Solutions for a Cookieless World
Knowledge Partners December 13, 2021This piece from LiveIntent covers how addressability may be just what marketers need to continue having digital success in a post-cookie world. It outlines what addressability is, how it applies to digital marketers, and offers several options for how brands can upgrade their addressability capabilities.
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Has Purpose Failed?
Beyond Profit Podcast December 13, 2021In this episode of Beyond Profit, host Ken Beaulieu catches up with purpose pioneer Thomas Kolster to discuss growing consumer cynicism toward brand claims about the good they do, the evolution of purpose, and the importance of responding to cultural movements.
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LGBTQ+ Marketing Inclusion Report
Research Reports December 13, 2021This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.
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2021 and Beyond: Year in Review and What’s Next in Commerce
Event Recaps December 10, 2021Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.
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Ferrara Case Study: Treating DE&I As the Critical Business Issue It Is
Event Recaps December 10, 2021In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. To succeed, Ferrara needed to treat DE&I as the critical business issue that it is.
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Kimberly-Clark Case Study: Leading with Inclusion to Drive Change Through the Marketing Ecosystem
Event Recaps December 10, 2021In this session, learn how the urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change both inside its walls and externally with consumers.
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Using Digital Tools to Solve In-Store Challenges
Event Recaps December 10, 2021Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.
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ANA 2021 Measurement & Accountability Conference in Two Minutes
Conference Highlights December 9, 2021In this video, get a two-minute overview of the 2021 ANA Measurement & Accountability Conference.
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Calculating Media Value with Attention Metrics
Knowledge Partners December 9, 2021Equipped with an evidence-based quality metric, advertisers can factor in cost data to calculate value.
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Creating a Complementary — and Results-Driven — Approach with Addressable and CTV
Webinar Rewinds December 9, 2021In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.
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Creating Memorable Virtual Experiences
Event Recaps December 9, 2021In this presentation, learn how to differentiate your brand through innovative digital experiences and how to incorporate digital experiences into offline events to extend audience engagement past one interaction.
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Data and Insights: Earning, Owning, and Keeping Your Seat at the Table
Event Recaps December 9, 2021In this session, speakers from Netflix and the ANA shared principles and best practices to integrate Consumer Insights and Data Science to drive business outcomes using ALL of the knowledge that our organizations have at their disposal.
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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership
Soundbites December 9, 2021Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Conference Session Videos December 9, 2021In this video, Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Event Recaps December 9, 2021Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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