All MKC Content
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Industry Pulse Survey: The Role of Email in Identity Post Third-Party Cookies
Knowledge Partners December 16, 2021LiveIntent shared findings from a March 2021 survey of 200 senior marketing and publishing executives on their approaches to using email as a marketing tool.
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iOS 15: Apple Pushes Consumer Privacy Further with Email Protection
Pulse December 16, 2021Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.
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Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, E-Commerce, and More Converge
Pulse December 16, 2021The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.
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Mobile Advertising: Are You Losing Millions to Fraud?
Event Recaps December 16, 2021Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.
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Four Things Marketers Need to Know About OOH for 2022
Partner Content December 16, 2021Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.
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The New Marketer Must-Have: The Creative Stack
Webinar Rewinds December 16, 2021In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.
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10 Tactics to Authentically Launch Your Brand’s LGBTQ+ Marketing
Industry Insights December 15, 2021Earlier this week, the ANA released the results from the first LGBTQ+ Marketing Inclusion survey as part of a report on LGBTQ+ Marketing Inclusion, including best practices. The survey results are overall positive with half of respondents stating that had at least one ad that featured an identifiable LGBTQ+ community member in the past year. However, the survey results showed that there is still hesitation from brands to embrace inclusive marketing. Moreover, that hesitation could be hindering brand growth.
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A New Year Brings in Sharper Collaboration for B2B Players
B2B December 15, 2021B2B brands continue to struggle getting the most out of their marketing technology stack. The problem ranges from a lack of training among sales and marketing teams to the integration of all of their disparate software programs. But that's starting to change, as companies put more strategies in place based on collaboration.
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A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research
Knowledge Partners December 15, 2021A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.
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Consumers Want Companies to Be More Empathetic, Study Shows
Industry Insights December 15, 2021People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”
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Nestlé’s Supplier Diversity Program
Event Recaps December 15, 2021Nestlé’s Jonathan Stine described the launch of an Employee Resource Group (ERG) and how it influenced the organization’s approach to supplier diversity.
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New Frontiers for Marketers and Agencies
Event Recaps December 15, 2021As we head into 2022, the agency R3 considered the ways marketers are changing, the ways they are approaching the task of making their marketing materials, and how agencies are reacting. R3 concluded by offering several action steps for marketers.
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ANA Nonprofit Journal Fall 2021
Social Impact December 14, 2021The Fall 2021 Issue of the ANA Nonprofit Journey features an interview with CEO Yael Eckstein, stories of nonprofits stepping up during the darkest days of the pandemic, and tips for digital fundraising.
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Bridging the Gap Between Marketing Strategy and the Customer Experience
Partner Content December 14, 2021There is no doubt that marketing operations — the layer between marketing strategy and customer experience — is making an impact today. However, marketing ops is ripe for exponential improvements in both efficiency and effectiveness through next-generation technology. A new study from BrandMaker offers insights into how to move forward.
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Global End-of-Year Forecast
Knowledge Partners December 14, 2021GroupM’s This Year Next Year is published twice a year with the goal of informing analysts and marketers of GroupM’s market observations.
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How Brands Are Using Experiences to Drive a First-Party Data Strategy
Conference Session Videos December 14, 2021In this video, Daniel Yaffe shared how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.
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How Brands Are Using Experiences to Drive a First-Party Data Strategy
Event Recaps December 14, 2021Daniel Yaffe shared at an ANA event how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.
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Marketing Across the Metaverse
Conference Session Videos December 14, 2021In this video, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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Marketing Across the Metaverse
Event Recaps December 14, 2021In this session, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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Pinterest Predicts 2022: The Art and Science of Trendspotting
Conference Session Videos December 14, 2021People use Pinterest to plan for the future. In this video, Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.
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