All MKC Content
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Developing an Internal Agency Winning Team Culture
Webinar Rewinds November 10, 2021In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.
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Driving Performance Through Integrated Online and Offline Direct Marketing
Event Recaps November 10, 2021Direct marketing is no longer channel-centric, unidirectional, and static. This panel of industry experts discussed how they’ve successfully integrated online and offline direct marketing strategies into one multichannel effort.
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Email Marketing Is Changing
B2B November 10, 2021Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.
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What Best in Class Means: ANA Interviews B2 Award Winners
Event Recaps November 10, 2021In this session, MRM discussed Panasonic's "What Moves Us" campaign, which won Gold and Bronze B2 awards in 2021.
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Anheuser-Busch InBev’s Tips for Partnering with Influencers
Event Recaps November 9, 2021At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.
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No Looking Back
Partner Content November 9, 2021There is no crystal ball to determine what’s next for small- and medium-sized businesses, but these five observations of the current landscape may help B2B marketers divine where things are going next.
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Dan Grimm on Corporate Social Innovation
Beyond Profit Podcast November 9, 2021In this episode of Beyond Profit, host Ken Beaulieu welcomes Dan Grimm, distinguished executive in residence at the Rutgers Institute for Corporate Social Innovation, to discuss its important work and how brands and businesses can become forces for good.
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Leveraging Always-On Influencers to Build the Next Generation of Lasting Brands
Event Recaps November 9, 2021Social Studies shared key tips for elevating influencer marketing out of the awareness game and toward lower-funnel KPIs and some predictions for where the practice is headed in 2022 and beyond.
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Five More Customer Engagement Challenges and How to Fix Them
Knowledge Partners November 8, 2021Learn five customer engagement challenges to brands, with solutions on how to fix them.
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There's Less and Less Daylight Between CMOs and CIOs
B2C November 5, 2021When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.
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10 Innovative Ways Creative Can Trigger Customer Behavior
Event Recaps November 4, 2021HBT Marketing shared 10 ways marketers can trigger reflexive responses from consumers.
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2022 Marketing Predictions and Trends
Event Recaps November 4, 2021As we near the end of the year, APR Founder and CEO Jillian Gibbs scored each of APR's 2021 predictions to analyze how well the industry adapted these trends and provided highlights on what to expect in 2022.
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Current and Future State of LGBTQ+ Marketing
Event Recaps November 4, 2021In this session, learn about the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
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Five Best Practices of Direct Mail Retargeting
Event Recaps November 4, 2021With 97 percent of website visitors leaving without buying or filling out a form, businesses are looking for any tool that reliably works to bring those visitors back. Direct mail retargeting has been proven to be a clever, cost-effective, and reliable way to reach lost website visitors and bring them back to convert.
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Global CMO Growth Council Survey Results
Research Reports November 4, 2021This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Webinar Rewinds November 4, 2021In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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AAPI Marketing Leadership: An “Industry ERG”
Conference Session Videos November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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AAPI Marketing Leadership: An “Industry ERG”
Event Recaps November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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Gaming for Good: Collaborate for a Fairer Game
Event Recaps November 3, 2021Twitch and dentsu explored the issue of diversity and representation across the gaming landscape.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Conference Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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