All MKC Content
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Sports Marketing: League Player and Team Issues, Ambush Marketing, and Morals Clauses
Event Recaps November 15, 2021This panel will explore growing issues advertisers face when sponsoring events with leagues and teams, navigating the cancel culture, developing strategies with marketers to help navigate messaging, and how to address athlete conduct relating to moral clause and moral clause-adjacent issues.
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State and Local Attorney General Enforcement
Event Recaps November 15, 2021In this session, learn about enforcements from attorneys general at the state and local level.
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Trademark and Copyright Developments in Advertising
Event Recaps November 15, 2021This session will provide an overview of new and key existing soft IP issues arising in advertising and marketing campaigns.
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Turbulent Times for Entertainment Companies: Live Streaming, Talent Restrictions, Co-Promotions, and Content Security Issues
Event Recaps November 15, 2021This panel will discuss the various ways in which the pandemic has disrupted and changed the movie industry, exploring, among other things, the effects on production, distribution, and marketing, as well as the creative business solutions that many have encouraged during these remarkable times.
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Update on the Belgian Data Protection Authority’s Investigation of IAB Europe
Event Recaps November 15, 2021In this session, we'll look at new U.K. and EU member state guidance and enforcement on cookies and tracking, the impact of the new EU Standard Contractual Clauses (and U.K. International Data Transfer Agreement) and supplemental measures requirements, and more.
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Working with Influencers and Celebrity Talent: Content Production in a New Era
Event Recaps November 15, 2021In this session, a panel will talk about some of the legal landmines and key contract considerations when working with influencers and celebrity talent.
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Blending Purpose and Marketing Strategy
Event Recaps November 12, 2021Heather Freeland, VP of marketing at Lyft, shared her insights on how to find the balance between brand and performance marketing, effective approaches to brand purpose, how her brand leverages data in decision making, and things every young marketer can do to advance his or her career.
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Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)
Industry Insights November 12, 2021Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?
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Marketers Greet the Metaverse
B2C November 12, 2021Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.
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The Innovation Playbook for Marketing’s New Era
Event Recaps November 12, 2021Samsung’s Michelle Crossan-Matos discussed new strategies for how brands can be forward-thinking.
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The Value of Brands
Event Recaps November 12, 2021Shelly Lazarus drew on her experience helming the famed agency Ogilvy to offer her perspective on a brand-building.
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A Perfect Match Drives Killer Results Through Influencer Marketing
Event Recaps November 11, 2021In this session, BEN Group and Sony highlighted the influencer marketing campaign that they created for the launch of Sony's X Series Wireless speakers.
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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers
Webinar Rewinds November 11, 2021Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.
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Brand Activation Legal Committee: November 2021
Conference Session Videos November 11, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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Marketing Across the Metaverse
Event Recaps November 11, 2021At an ANA event in November 2021, R3 looked at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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A Blueprint for B2B Brand Performance
Event Recaps November 10, 2021Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.
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ANA Data & Direct Marketing Committee Meeting
Conference Session Videos November 10, 2021In this video, hear from industry experts on the latest research into direct marketing and on how the lines between digital marketing and direct mail have blurred.
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ANA Virtual Supplier Diversity Fair: Meet LGBT-Owned Companies
Conference Session Videos November 10, 2021The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. November’s Virtual Supplier Diversity Fair highlighted LGBT-owned companies, including media companies, agencies, and marketing services providers.
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B2B and the Importance of Brand Marketing
Event Recaps November 10, 2021A panel of experts discussed the importance of brand marketing for B2B companies.
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Developing an Internal Agency Winning Team Culture
Webinar Rewinds November 10, 2021In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.
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