Programmatic + Creative: 3 Tips to Elevating Your Marketing

This event is over.

Programmatic advertising allows marketers to effectively reach their audiences with messages tailored to their interests and mindsets in the crucial moments when decisions are made. But programmatic isn't just changing how we buy and sell media; it's also transforming the way we strategize, design, and develop creative. This webinar will walk through three tips marketers can make today to prepare for data-driven creative strategies and will provide a framework (including brand examples) to help you make those changes in your campaign process.

Key Learnings include:

What data signals are available to help you identify audience insights and build strategies for digital campaigns?
How can you connect the dots between the data and the creative execution to make sure your digital creative is compelling?
What are the roles and responsibilities of each agency/player in each phase of the campaign process?