Fuel Business Results. Grow Enduring Brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content through local and regional events, committees, and webinars to help members advance their careers and business, stay connected, and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Connect with the ANA B2B Community
As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference explored and celebrated not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.
From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference acted as a compass guiding attendees through the ongoing transformation of B2B marketing, as speakers uncovered breakthrough strategies, discussed the marketing/sales/C-suite relationship, unveiled insights from a groundbreaking marketing measurement study, and more. See what you missed.
Members Only One-Day Conferences
Enjoy insightful and engaging content in a collegial atmosphere at member locations across the U.S. to collect actionable ideas from fellow ANA members that can drive growth within your organization.
No events are currently scheduled. Please check back for future events or click the button below to see all available members only one-day conferences.
B2B Committee
Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.
| October 22 |
B2B Committee Meeting at 2024 Masters of Marketing Orlando |
| November 21 |
B2B Committee Meeting Virtual Meeting (Eastern Time) |
Account-Based Marketing Committee
Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.
| October 8 |
Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference Virtual Meeting (Eastern Time) |
Customer Experience Committee
Developing effective communications that elevate customer experience for key constituents.
No events are currently scheduled. Please check back for future events or click the button below to see all available customer experience committee.
B2B Webinar Series
| October 2nd |
Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year (B2B Marketing Webinar Series) 30 Minutes |
Put Your Best Work in the Spotlight
Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications.
Awards were presented to top-performing B2B marketer and agency teams at the 2024 B2 Awards Gala, held during the 2024 ANA Masters of B2B Marketing Conference.
Check-out the 2024 Winners and the Winners Gallery, and get inspired by past winners through case studies available here and through our content library.
Leverage the ANA's B2B Insights
B2B
How Marketers Learn to Stop Worrying and Love Their Data
B2B
The Secret to Fixing Customer Acquisition
According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.
B2B
B2B Nurturing Efforts Need to Grow Up
While the vast majority (nearly 90 percent) of B2B marketers are currently running lead nurture programs, per a recent study, such programs still leave a lot to be desired. Amid the growing power of purchasing committees and their unwillingness to engage with salespeople directly, the onus is on B2B marketers to segment their content to align with various stages of the sales funnel and make their communications with buyers much more personalized.
B2B
How to Close the Growing 'Consumption Gap'
The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.
Pulse
These B2B Campaigns Highlighted Sustainability and Sustainable Growth
Knowledge Partners
AI in B2B Marketing Report: Lessons from the Frontline
Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
Knowledge Partners
The Power of Performance Marketing in 2024
Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
Knowledge Partners
How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.