Webinars
-
Get Ready for the Holidays Now! (Email Excellence Webinar Series)
Webinars August 17, 2022In this holiday preparation webinar, we'll discuss why starting your email marketing planning in August is crucial to holiday success. Hear why early sales and an early push, because of spending power being lower and supply chains having issues, is more important than ever. Learn strategies and best practices for customizing automations/flows to take advantage of holiday shoppers, especially during one-, two-, and three-day sales. Come join us for what will be an informative and actionable webinar sure to help with your holiday goals.
view -
-
Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinars August 3, 2022Faced with pressure to increase representation, safety, and inclusivity within its own mega-industry, the travel, and tourism industry's reckoning with Diversity, Equity, and Inclusion during the pandemic enabled first-of-its-kind research on the needs, opportunities, and perspectives of diverse travelers.
view -
-
How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinars July 20, 2022How can brands adopt an inclusive approach to customer understanding, creativity, and growth in today's fast-changing market? This session explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
view -
Mass Personalization: Solving the Oxymoron
Webinars July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do—yet for nonprofits, limited resources mean that maintaining that personal touch for every single supporter is impossible. Technology can help organizations scale that messaging on a personal basis, but it can only go so far. How can one know where that line is drawn?
view -
Navigating Your Media Investment to Drive Value and Performance
Webinars June 30, 2022Advertising is in the middle of a fundamental transformation – there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. Media effectiveness has never been more at risk, and many brands are losing portions of their media budgets to waste - without even knowing it. But unlocking the right data can help.
view -
The Outlook for Identity in the Advanced TV Ecosystem
Webinars June 29, 2022In this session we will explore how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV. While programmatic identity has gone through a significant change in the past three years with regulatory and browser changes impacting the deprecated cookie landscape, there has never been a more interest in this rapidly expanding market opportunity. With spend growing +25% across geographies, the questions on how to develop insights, measure and attribute spend and optimize activation is top of mind for brand marketers, media companies and the entire broadcast and AdTech supply chain.
view -
How Challenger Brands Can Make a Big Market Impact with Online Brand Communities
Webinars June 15, 2022Today more than ever, up-and-coming challenger brands are primed to disrupt established players from dominating market share. In recent years small and medium-sized brands captured 45 percent of growth, while leading brands only captured 25 percent. Consumers are eager for new and interesting brands.
view -
Innovating Marketing Automation at Scale (Email Excellence Webinar Series)
Webinars June 15, 2022The perpetual money tree of email is our marketing automation. Designed to meet repetitive customer needs, they’re built to provide a revenue stream for companies and a solution for recipients. Yet, we as an industry are plagued by the adage of “set it and forget it” as the definition of marketing automation which is far from true. During the last two years, we’ve all seen significant focus on marketing automation to adapt to COVID-19, supply chain, MPP and other factors. So, how do you build a marketing automation plan that focuses on innovation (net-new), optimization (current-state) and expansion (all the above)?
view -
-
Twitter Trends 2022: Billions of Tweets Reveal Tomorrow's Big Movements
Webinars June 9, 2022The annual Twitter Trends Report is here! Analyzing billions of Tweets over a two-year period, this session will break down three must-know trends about to go big - AND what it means for brands across industries.
view -
IBM on AI and Ethics: from Principles to Practice
Webinars June 8, 2022Artificial Intelligence (AI) enhances and amplifies human expertise, makes predictions more accurate, automates decisions and processes, optimizes employees’ time to focus on higher value work, improves people’s overall efficiency, and Will be KEY to helping Humankind travel to new frontiers and solve what feels now like insurmountable problems. But- We’ve got to get AI right… Can you trust the decisions made by an AI? Just because a decision is made by an AI does not mean that the results are morally or ethically squeaky clean. What is the role of data scientists, social scientists, designers and AI engineers on the frontlines of this battle? The talk will give very tangible (and holistic) steps that organizations like yours can take to best leverage this technology to your advantage WHILST mitigating the risks.
view -
Content as Means of B2B Connection (B2B Thought Leader Webinar Series)
Webinars June 2, 2022B2B marketing is highly complex and often involves more high consideration purchases with long-term commitments, making a connection to the buyer essential. As our marketplace crowds and decision-making evolves, effectively engaging buyers becomes more challenging. Humanizing your brand and creating authentic connection offers a unique opportunity to overcome these challenges Branded content can speak to the values, mission, and purpose of your company. It can create a shared sense of values and build credibility.
view