Webinars
-
How Ferrara Is Treating DE&I as the Critical Business Issue It Is (Society and Sustainability)
Webinars March 23, 2022In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. When Ferrara’s diversity, equity, and inclusion program was founded in Q4 2019, they had a unique opportunity to integrate equity and inclusion practices right at the onset of building their new and inspiring culture as well as into their daily operations.
view -
Marketing Across The Metaverse (Data, Technology, and Measurement)
Webinars March 16, 2022In this webinar, R3 will share an exploratory for marketers who are eager to learn more about what the Metaverse is and how various brands are both activating in the space today and positioning themselves to win in the future.
view -
Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic
Webinars March 16, 2022It would be safe to say 2021 was just an odd year as 2020—we lived through year two and different variants of the health crisis, an insurgence, changes in the administration, and supply chain issues. Nothing about 2021 was in the realm of what we thought the “new normal” would be. As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts are back to dissect industry performance for the mail, digital, and commercial.
view -
How Walgreens Launched a Writers Room to Unlock Human Truths
Webinars March 9, 2022In 2021, under pressure from the pandemic and Walgreens need to produce more high-value content faster than their agency partners could deliver it, LOOP (Walgreens Brand Design and Content Studio) broke with “in-house” convention. They launched a Writers Room of diverse and underrepresented content producers who reflect Walgreens broad retail audience to unlock a variety of insights in real time.
view -
-
How GeoBlue Built an Internal Communications Function in the Midst of Crises (Talent and Marketing Organization)
Webinars March 2, 2022A once-in-a-lifetime global pandemic. A national conversation around racial justice. An economic downturn that necessitated staff reductions. Just one of these alone is challenging; all of them together undoubtedly tested most teams. For GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had just been created six months prior, the communications function was built – and honed – in the midst of a series of crises.
view -
CES – What’s Real and Actionable Today
Webinars February 24, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explores what's real and actionable today from CES 2022. Marketers need to know the next wave of innovation that will shape 2022 and the economy tomorrow. Get a better understanding of the most compelling technology trends of the future, intelligent automation, the evolution of the metaverse and how these advancements are actionable for marketers today.
view -
Google Privacy Sandbox Unpacked: What Marketers Need to Know in 2022
Webinars February 24, 2022In partnership with the digital advertising industry and the entire web community, Google Chrome is developing the Privacy Sandbox to lay new foundations for a safer, more sustainable, and more private web. During this webinar, Google Chrome will provide an overview of the key concepts of the Privacy Sandbox, such as Topics and FLEDGE, and discuss the major developments and milestones that advertisers should be aware of in 2022.
view -
Leading A Changing Workforce in the 21st Century (Talent and Marketing Organization)
Webinars February 23, 2022This is the first time in history that we have five generations in the workforce. We can't lead everyone the same. The technological revolution is driving where we are going and it must be embraced by everyone. How do we retool our leaders to help them be the best leader they can be using the skills and insights of earlier generations and merging them with the skills and insights of newer generations?
view -
-
Video Ad Workflow for the Way TV Is Consumed Today
Webinars February 17, 2022To operate with speed, efficiency, and control in today’s converged yet deeply fragmented video advertising ecosystem, marketers and their agencies need forward-looking tools that eliminate the problems still creating friction in cross-screen campaign execution.
view -
Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty (Society and Sustainability)
Webinars February 16, 2022In 2021, Ulta Beauty announced a $25M commitment to help champion diversity & inclusion in beauty, and launched MUSE, a platform to Magnify, Uplift, Support and Empower Black voices.
view -
Inside the ANA’s Upcoming Programmatic Media Transparency Study: Benchmarking Your Brand
Webinars February 10, 2022As powerful a tool as programmatic advertising has been for marketers, the programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity that has impaired decision making and led to wasteful and unproductive media buying decisions. As a follow up to its groundbreaking 2016 work on undisclosed rebates, the ANA is embarking on a deep dive study to find ways for advertisers to drive business and brand growth through the elimination of wasteful and unproductive spending.
view -
Demystifying Intrinsic In-Game Advertising (Data, Technology, and Measurement)
Webinars February 9, 2022As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. Often, the assumption is that many KPI’s are not applicable in virtual worlds, but the reality is that measurement can be just as robust as other digital forms of advertising when executed correctly.
view -
CES 2022: What the Latest Innovations Mean for Marketers in a Hybrid World (Brand, Creativity, and Media)
Webinars February 2, 2022Back by popular demand, Stagwell’s 7th annual floor tour takes you on a virtual survey of CES, the world’s largest consumer electronics show, to unpack what the latest tech innovations mean for marketers, consumers, and the brands that speak to them.
view -
Trends in U.S. Digital Advertising and Media in 2022 (Brand, Creativity, and Media)
Webinars January 26, 2022In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, will explore trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.
view -
Speed and Agility: Marketing’s New Mandate and Its Impact on Planning
Webinars January 20, 2022A topic very much on the mind of CMOs today is marketing agility – the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations. Note this is not the same as Agile Marketing – an entire discipline/framework with very specific and concrete recommendations about how to ‘do’ marketing.
view -
Customer-Centric Data and Analytics-Readiness (Data, Technology, and Measurement)
Webinars January 19, 2022In the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is clearly the common goal for many marketing organizations. Development of a customer-centric database requires a comprehensive data roadmap, as a CDP is not just a pool of available data in one place. All data elements must be carefully converted into “descriptors of individual” for each target. Creating a Customer ID system through commercially available services is just the first step. Further, all data must be “analytics-ready” for effective segmentation, modeling, and targeting. It is common that data scientists often spend over 80% of their valuable time in pre-analytics processing such as data cleansing, categorization, and summarization. Such work should be done “before” any serious analytics project begins, and resultant “Analytics Sandbox” will expedite post-analytics deployment processes, as well. When real-time personalization is the goal, most heavy lifting must be done up front, not at the last second.
view