Webinars
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Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy
Webinars January 18, 2023Which products should I keep in the assortment next year? Which metric(s) lead to the best outcomes? Like Colony Brands with ten multichannel retail brands, many businesses struggle with assortment questions. When deciding between 100s or 1000s of products and a variety of metrics across a Merchandising team, it’s difficult to pin down a winning strategy. In this session, Colony's IMS will introduce it's own Product Score, a product selection model that uses Machine Learning to optimize decision-making. Hear how this model provides -One objective metric that explains the strength of a product and predicts it’s propensity to succeed in the future; -A consistent, repeatable approach to assortment rationalization; -Significant time savings, allowing companies to reinvest that time in areas like Product Research & Development; -A Product Insights app that allows Merchandisers to understand their products and the tweaks they can make to build that product’s success over time.
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Breakthrough Strategies for the Metaverse
Webinars January 11, 2023More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about e-commerce, join executives from SuperAwesome (part of Epic Games) and global digital leader PMG in this session as we explore how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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Ad Views, Endpoints, and Everything in Between
Webinars December 15, 2022In this webinar, Effectv’s Travis Flood, Director of Consumer Insights, and FreeWheel’s Sabrina Alimi, Executive Director of Advisory Services, discuss the current TV landscape and offer insight into reaching audiences based on the latest data analyzed in Effectv’s TV Viewership Report and FreeWheel’s Video Marketplace Report.
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Pinterest Predicts 2023: Greetings From The Future
Webinars December 15, 2022As an advertiser, you’re always looking for ways to get a leg up on the competition. You don’t need to know what’s trending now—you need to know what’s trending next. Because people use Pinterest to plan for the future, we know what’s to come. And Pinterest trends aren’t just predictive - they spike earlier, last longer and inspire more audiences than trends anywhere else on the internet. Find out how Pinterest trends will help you get ahead of the curve to win big with your audience in 2023.
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SeeHer X Getty Visual Storytelling
Webinars December 7, 2022Come join SeeHer and Getty Images, for this interactive webinar sharing best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.
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Female Podcasting is a Community. Here’s How Brands Can Move In.
Webinars December 1, 2022Join us to learn about female podcast listeners. In this webinar, we’ll look at their listening trends and how brands can use the data to inform their podcast advertising strategies.
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Leveraging ERGs to Maximize Inclusion in The Marketplace
Webinars November 30, 2022In collaboration with AIMM & Elevate this sixty-minute webinar will focus on leveraging ERGs to maximize inclusion in the marketplace. This interactive webinar will focus on the ERG Marketplace Maturity Assessment (EMA) Tool, which assesses your current ERG engagement and future strategic opportunities in the marketplace.
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Addressable Enters the Mainstream
Webinars November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. Addressable meet the needs of the marketplace but how are advertisers executing addressable strategies across both linear and streaming today? This session will cover the latest findings from a survey of the marketplace on the current and future state of addressable.
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Unifying Marketing Performance Data for Faster, Smarter Decision Making
Webinars November 17, 2022More often than not, marketing organizations spend too much time building, checking, and transforming data, and not enough time analyzing data and drawing insights. This is because many organizations simply do not have a clean, comprehensive, and organized source of marketing performance data to rely upon. CMOs and marketing managers are left without a holistic understanding of what is going on. This lack of high-quality performance data creates a huge opportunity cost; time is spent wrangling data for basic reporting, while analysts miss insights on WHY things are happening, WHOM to target and HOW to allocate dollars while PREDICTING the best outcomes.
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It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!
Webinars November 16, 2022Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this fast paced, must attend webinar, we will be discussing 2022 data trends while looking to 2023.
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"But... is it working??": Answering marketing's most dreaded question with content intelligence
Webinars November 10, 2022Marketing teams have struggled forever to tie business successes back to the myriad channels, campaigns, assets, and landing pages that you lovingly create across your career. You KNOW it’s working. How do you show it? By mapping your customer’s journey to your efforts, you can begin to understand where the bottlenecks pinch, and where the floodgates open.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Webinars November 9, 2022In this session, ALSAC / St. Jude Children's Research Hospital will share how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
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