Webinars
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50 YEARS ON THE FRONTLINES OF AGENCY COMPENSATION & WHAT’S NEW IN 2022
Webinars October 26, 2022For 50 years JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA’s partner on much of that work.
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FUNdamentals of Ethical Marketing: Join our Interactive Game - Is It Ethical?
Webinars October 26, 2022Join us as we continue the conversation with the second webinar in our series as we take a deeper dive into the world of marketing and ethics. For this interactive session, using a game show model, we look at several recent examples of marketing and ask the pivotal question – is it “ethical”? Come, play, and learn!
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The Transformational Opportunity for Social Video
Webinars October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. One of the biggest questions marketers face is how much to use the same video assets across channels, far beyond social, and how much to customize video for individual properties.
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Going Beyond the Transaction: Trust is More than a 5-Letter Word to ASICS (Email Excellence Webinar Series)
Webinars October 19, 2022“To earn trust, money and power aren’t enough; you have to show some concern for others. You can’t buy trust in the supermarket" – His Holiness the Dalai Lama. In recent years, empathy marketing has come to play a role in the retail space, but just showing empathy isn't enough. How do companies earn the trust of their consumers to get to know them better while also making sure that they hit their business goals? Learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand.
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5 Things You Didn’t Know You Could Do with a Co-op
Webinars October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it – but most of us are only scratching the surface of what you can do with that data. In this webinar, we will uncover the best practices, strategies and tips you need to know to maximize the effectiveness of your marketing program.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinars October 12, 2022This report takes the pulse of the industry on the state of marketing procurement, and measures practices and perceptions among professionals in three functional areas: procurement, marketing, and agencies. The relationship between procurement and marketing has shown some modest improvement versus a previous study, but the relationship between procurement and agencies has not.
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SeeHer Predictive Drivers For Gender Equality Success In Advertising
Webinars October 12, 2022In SeeHer’s GEM® (Gender Equality Measure™) predictive drivers webinar, we'll discuss the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinars October 5, 2022When the Influencer Marketing Advisory Board was formed in 2020, it made the creation of Measurement Guidelines its first and top priority. While standardized influencer measurement metrics have been available to paid advertisers for almost a decade, organic influencer marketing has not had similar standardization, which has masked its true ROI and limited its value and growth. The intention with the Guidelines is to bring greater clarity and consistency to organic influencer marketing measurement. This webinar will overview the Guidelines, how marketers can use them internally, and share them with agency and influencer partners.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinars September 29, 2022Introducing data to a traditional advertising channel such as out-of-home transformed the way marketers could plan and buy. Today, using data for targeting and efficient activation is table stakes - but the next wave of innovation is coming: incorporating data into creatives to truly realize real-time, real-world messaging at scale. Learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways, and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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SeeHer GEM ® Creative Best Practices Workshop
Webinars September 28, 2022In SeeHer’s Creative Best Practices webinar, we'll discuss why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Bolster Your Mission by Leveraging CTV
Webinars September 21, 2022As the technology of addressable media evolves and expands its reach – learn how nonprofits are taking advantage of addressable TV to expand their audience and target new donors, improve the relevancy of their media, and measure the results of cross-screen campaigns.
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NFTs: Finding Value Beyond the Hype
Webinars September 15, 2022Join is as Justin Webber, NFT and Metaverse Strategy at Shutterstock Studios discusses how NFTs are successfully being used to engage in audiences and build communities. He will present examples of brands using NFTs, discuss different use cases and showcase how Shutterstock’s virtual production services can bring your NFT projects to life.
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FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits
Webinars September 7, 2022Join us as we explore why ethics should and do have a key role in your marketing plans – its impact on your brand, consumer trust and your bottom line! We’ll provide a high-level overview of industry standard guidelines, best practices, and tips to give you the tools to build your ethical marketing campaigns. This is especially time sensitive given the rise in interest with legislators, regulators, and consumers regarding privacy, transparency, and choice.
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