Webinars
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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences
Webinars January 13, 2022Multicultural consumers represented nearly $5 Trillion in spending power in 2020, accounting for over 28% in U.S. buying power*. Connecting with and truly engaging multicultural audiences should be a priority for all brands. It takes understanding and an authentic and creative approach in both message and environment to earn trust and drive action among consumers, and the brands effectively doing so are reaping the rewards.
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Pinterest Predicts 2022: The Art + Science of Trendspotting
Webinars January 13, 2022People use Pinterest to plan for the future. That means we know what’s next. In this webinar, Pinterest’s Talia Parnass and Jenna Landi will walk you through 35 predictions for the year ahead and the details behind how we landed our claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report—A window into the future, from the platform where people go to plan it. This is Pinterest Predicts.
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The New Marketer Must-Have: The Creative Stack
Webinars December 16, 2021Marketers have long invested in their tech and marketing stacks. Knowing these platforms can help provide a better understanding of their customers. Success in the future, however, will require the creation of a new stack: The Creative Stack.
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Creating A Complementary – and Results-Driven – Approach with Addressable & CTV
Webinars December 9, 2021Today’s advertisers are tasked with understanding and prioritizing many different media types, and amid increasing audience fragmentation, addressability has emerged as a critical component of their toolkits. As the technology of addressable has evolved to encompass both precision tactics – while simultaneously increasing reach – advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and to measure the results of their cross-screen campaigns.
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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change
Webinars December 1, 2021Climate change necessitates a full-systems change. What does this mean for marketers, and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage? Hear from brand leaders at The Clorox Company, in conversation with Sustainable Brands, as they share their journey using a new system of frameworks, playbooks, and tools that together help drive brand transformation and culture change at scale.
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In-Housing for Speed and Relevancy: Lessons Learned Over a 5-Year Journey
Webinars November 17, 2021Five years ago, the PGA TOUR Marketing team started with a clean sheet of paper and asked themselves one key question: What would it take to be able to execute at the speed and frequency that their fans expect in today’s world?
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Developing an Internal Agency Winning Team Culture
Webinars November 10, 2021Increasing brand engagement during a regular year isn’t easy, but in 2020 it took embracing challenges, speed, agility, and courage. The foundation of McCormick’s creative and digital team and internal creative studio was built on this mindset.
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Navigating the Evolving Workplace: Physically, Mentally and Geographically!
Webinars November 10, 2021This webinar is an opportunity to openly discuss how remote work is affecting your team and organization, and the impacts for the future. Speakers from DAV, United Way and Fuse Fundraising Group, will detail how they are dealing with the challenges of the current work climates and how our sector have had to rebalance and recalibrate and are continuing to do so.
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3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Webinars November 4, 2021There are 8 weeks left to reach your EOY goals. To do that, you need to target consumers on a deeper level. You need to specifically reach those who will help you drive revenue, optimize ad spend, and meet your KPIs. Multicultural understanding is critical to that outreach. Flat demographics won’t get you there. You need to break through the clutter and connect with consumers on a deeper level using the values, motivations, and drivers that vary from individual to individual. In this data-driven webinar, you’ll learn: • Why splitting segments on ethnicity alone is not good enough when you’re speaking to multicultural audiences. • How consumer sentiment is continuing to evolve, particularly around customer comfort levels and preferences, and how that impacts these groups • How values light a fire under your creative that can’t be replicated with flat demographics –– and how that builds connection, increases loyalty, and drives revenue
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Agency Management as a Risk Mitigation Tool
Webinars October 28, 2021Brands usually implement agency-management initiatives with two goals in mind: 1) rationalizing and elevating agency relationships, and; 2) driving cost efficiencies to optimize spend. What surprises them are the numerous ways these tools address and mitigate business risk.
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The State of the Audio Landscape and How to Engage New Audiences
Webinars October 28, 2021Audio’s role in the way we communicate, consume content, and navigate daily life is changing. And these changes are ushering in new opportunities for brands who want to enhance their media mix with audio’s unique ability to engage audiences.
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Digital Marketing: Changes Every Nonprofit Pro Should Know
Webinars October 27, 2021Whether it is updating your privacy policies, cookies going away, or Apple’s latest decision that will impact your email metrics in a big way, the digital marketing landscape is filled with many new challenges. Join our panel of digital experts for a high-level overview of what lies ahead that every nonprofit is going to have to tackle and get helpful and easily digestible tips to get your organization on the right track.
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What’s Old Is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency
Webinars October 27, 2021Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.
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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance
Webinars October 21, 2021For marketers navigating today’s complex digital ecosystem, understanding the actions people take after engaging with their ads has become increasingly difficult. We’ve entered a new world of performance measurement, and growing your business requires innovative, privacy-first approaches that preserve advertising efficacy and put your customers first.
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