Webinars
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinars March 22, 2023Join Vishnu Nair, Brand Manager at Oreo, to discuss a new short film titled “The Note.”
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Navigating High Anxiety: What Marketers Need to Know About Gen Z & Millennial Moms
Webinars March 15, 2023Today, the rate of anxiety among moms is on-par with rates reached early in the pandemic. Compared to their Millennial cohorts, Gen Z moms are struggling at even higher rates.
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MarTech Implementations with Purpose – How to Achieve Mutual Success Deploying Technology
Webinars March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently & effectively. Most commonly we read the “after the fact” case studies on these engagements, rightfully so, showing off the advantages afforded through thoughtful partnerships with technology.
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Maximizing The Value of Media Investments: Complementing Free Donated Media with Other Media
Webinars March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. PSA media continues to be a viable means for nonprofits to gain awareness for their cause, and it’s most effective when it is complemented through all other paid, earned, shared, and owned media channels. Our panel of industry experts will discuss the importance of PSA media in conjunction with other media forms to maximize results.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinars March 2, 2023Building off the work from the 4A’s/ANA Agency Search Simplification Report, the ANA and 4A’s are holding a series of conversations between client and agency partners to understand where there is room for improvement in the search process and overall agency-client relationships. In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s will be joined by representatives from Mastercard and McCann New York, who will explore areas of the search process where there is room for improvement.
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Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust
Webinars March 1, 2023To kick off the first day of Women’s History Month, SeeHer will share findings from their latest breakthrough study, ‘Passing The Gender Equality Vibe Check With Gen Z: From Truth to Trust.’
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Webinars February 22, 2023The use of Tactile printing is becoming more and more common in direct marketing. It uses technologies that can print raised images, text, or patterns to give a tactile quality to a substrate. Tactile marketing can provide a strong connection between a marketable content strategy and the consumer’s need to physically interact with the brand. Utilizing print techniques such as Tactile that enhance the traditional benefits of a physical mail piece could in turn drive higher response rates. Allstate will share the test it performed that confirms that enhancing their Direct Mail creative solutions via Tactile designs, makes their brand more recognizable, better resonates with the consumer which in turn creates lift in results.
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Unify Advertising in a Cross-Platform TV World
Webinars February 16, 2023The shift to “converged TV” (linear + CTV + digital) is having a transformative effect on how advertisers reach and engage with audiences. But with viewers spread across platforms and devices, these advertisers are on the hunt for the best ways to unify a highly fragmented media landscape – one filled with walled gardens, disparate data sources, siloed measurement, and more.
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What's Shaping Agency Partnerships & Compensation in 2023
Webinars February 15, 2023In a post-pandemic economy, marketers are looking at multiple ways to maximize profitability and drive performance. New agency ecosystems, compensation models and payment terms are just a few areas that are being explored as companies prepare for the year ahead and beyond. R3's Principal & Co-founder, Greg Paull, will talk about best practices for evaluating future-fit partnership and compensation solutions, and trends that are shaping client-agency relationships.
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The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing
Webinars February 9, 2023As marketers acclimate to the reality that “all marketing is multicultural,” retail marketing remains a missed opportunity for many brands.
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The Changing State of Ad Tech
Webinars February 2, 2023The day-to of a digital marketer can feel remarkably chaotic, with various forces transforming the digital media environment. Where is the industry heading, and how can marketers get a better handle on their media investments and decision-making capabilities? Join John Piccone, Adform’s regional president for the Americas, and Devon MacDonald, Cairns Oneil President and Media in Canada’s 2022 Media Leader of the Year, as they discuss how companies can take back the advantage and restore their power in the face of the changing state of digital advertising.
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CES 2023: Recap and Trends for Marketers
Webinars January 25, 2023Now an annual tradition, Stagwell is back for an eighth year to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, they’ll unpack what the latest tech innovations mean for marketers, consumers, and the brands that speak to them from the world’s largest consumer electronics show. Led by one of the industry's leading tech, media, and digital experts, this webinar will explore what marketers need to know about the top trends from CES 2023, all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation. Attendees will walk away with a better understanding of CES, and what the brave new world of technology innovation means for brand marketers.
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Diversity in Ad Creative: Gender, Age, Race & Ethnicity Benchmarks
Webinars January 19, 2023Marketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more.
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