Webinars
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinars June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, will present key findings from the 2022 dentsu CMO Navigator – an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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It’s All About the Data! - Strategies for Maximizing the Quality & Effectiveness of Marketing Data
Webinars June 1, 2022We all know it’s key for any marketing or fundraising campaign to reach the right audience with your message. Add to this mix that resources are limited in today’s climate of inflation. Your first step to running an effective and efficient campaign is ensuring you have the right data. Our experts will share best practices, and take you step-by-step through data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.
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Harnessing the Power of MarTech: Best Practices to Achieve Objectives & Enhance Customer Experience
Webinars May 25, 2022You’ve invested in “best in class” platforms. The data sets are being gathered, the right audiences are being targeted, the IT/Tech team assures you everything is working correctly, and you know you’ve got smart, modern marketers on your team. So… why are you still feeling like something is missing when it comes to your MarTech?
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Meet The Future Majority
Webinars May 19, 2022Nearly half of all Gen-Z (48%) and Millennial (44%) women are from multi-racial, multicultural or LGBTQIA backgrounds. These young women of color (WOC) are today’s super influencers: vocal, persuasive, and advocates for brands that support them. As this audience grows in influence, brands need to pivot from a siloed, multicultural strategy to one that is truly holistic, integrated, and authentically aligned with our multicultural population. Brands that fail to do so will be left behind.
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The Ins and Outs of ANA Genius Awards
Webinars May 19, 2022Join Neustar, a TransUnion company, for an in-depth overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics. Learn about the program’s history, the judges, submission process, key categories, how you can win.
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Identity 101: Everything You Need to Know about Identity in Measurement
Webinars May 18, 2022Identity is front and center in today’s measurement landscape and a top priority of marketers. However, the application of identity is ever-changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them.
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Resilience: Why Face-to-Face Moves From Strength to Strength
Webinars May 18, 2022This session will feature some of the real life past and present challenges nonprofits, Special Olympics and Children International, and agency partner, New Canvassing Experience, have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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Marketing Sustainability in a High Inflation Economy
Webinars May 11, 2022Sustainability has emerged as a lifeline for companies facing headwinds and high inflation. From automotive to CPG and beauty, brands across categories are leveraging their stance on people, the planet and profits to create differentiation, build brand loyalty and communicate their value proposition while pricing products at a premium.
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CMO Career Path: The AAPI Executive
Webinars May 4, 2022To kick off Asian Heritage Month in May, we have several Asian American Pacific Islander (AAPI) marketing executives to share their career journey.
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Targeting Doesn’t Work … Except When it Does
Webinars April 28, 2022The tools, strategy and considerations brands need to get targeting right. A smart targeting strategy is key to marketing performance success, but crafting that strategy can be deceptively complex. Join Mike Menkes, SVP at Analytic Partners and Julia Hong, Senior Product Manager at Analytic Partners, for an in-depth discussion on the latest ROI Genome® report: Targeting Doesn’t Work … Except When it Does. Find out how to think through the challenges and opportunities targeting offers based on your marketing strategy, and get insights into the key recommendations and questions every brand should be asking to get it right.
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2021 U.S. Advertising Year in Review, and a Look Ahead
Webinars April 27, 2022Join us as Standard Media Index provides a 2021 analysis of the ad industry and trends for 2022.
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Up Your Game. A Data Deep Dive into Sponsorship Trends & How to Measure the Impact for Your Brand
Webinars April 7, 2022KORE Software CEO Jason Fletcher sits down with Hookit CEO Scott Tilton following the recent acquisition and partnership between the two companies (press release). These two leaders share their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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Creating Memorable Virtual Experiences
Webinars April 6, 2022Connecting with audiences virtually is here to stay. Brands can capitalize on incorporating virtual experiences into campaigns, but how can they overcome the burnout many audiences feel from constant virtual interaction?
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Everything You Want to Know About Converged TV Advertising
Webinars March 31, 2022As the viewer experience evolves, converged TV has taken a front seat across both digital video and linear markets. Advertisers, while traditionally known for keeping digital and TV budgets in silos, are recognizing the need to bring all forms of premium video into one view. While the appetite for converged TV is evident, traditional legacy practices have made it challenging to seamlessly bring these two worlds together – from platforms, publishers, devices, data and the technology partners that sit in between them.
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9 Major Shifts That Will Impact Life, Work, and Culture (Brand, Creativity, and Media)
Webinars March 30, 2022If the last 24 months are any indication, the next 12 months will be far stranger than is possible for even the savviest among us to predict. Consumers and marketers who have already been buffeted by two years of rapid, total, and disorienting change are set to see more of the same, with brands and organizations racing to keep up. At the start of 2022, we find ourselves at an inflection point, forcing companies and marketers to be both more cautious in navigating the dangers of an unfamiliar world, and bolder in seeking out its opportunities.
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Every Person Counts: The Power of Age Inclusion
Webinars March 24, 2022Accounting for over 1-in-3 adults and 41% of consumer spending, the adult 55+ audience is growing in population, spending power, and influence. Connecting with them is more important than ever before.
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Crypto Fundraising: What You Need to Know About the Future of Giving
Webinars March 23, 2022Crypto is no longer scary, new and undeveloped. It's become a pillar in finance and a secure and profitable structure for many industries. But more importantly it's a great way to capture new donors, especially those of Millennial and Gen Z, for your mission. Join this informative webinar and learn how you can incorporate crypto into your major gifts program. Plus, you’ll hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.
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