Webinars
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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and other Speed Bumps Using DM
Webinars October 20, 2021As every marketer knows, 2020 should have been coined “The Year of Adapting”. No one knows this better than the hand-made shoe brand, Nisolo. From battling the challenges that the pandemic stirred up such as supply & demand, shipping delays and customer experience, to testing new products and marketing programs, learn how this brand came out on top by using data and direct marketing.
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Holiday Email Tips To Radically Increase ROI
Webinars October 13, 2021Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Jay will share simple tips that will dramatically improve your email marketing performance. Subject lines, timing, frequency, metrics that really matter and so much more! This session is a must attend for any organization that uses email to fuel performance.
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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital
Webinars October 13, 2021In this webinar, three leading advertising, privacy, and compliance champions will share how to drive the most efficient partnerships while automating compliance.
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Looking Beyond the Open: Building A Resilient Email Strategy In the Age Of Consumer Privacy
Webinars October 7, 2021In this session we'll spend some time on the Apple specific changes, and then move into the bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?
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The next revolution: Customer Value (B2B Marketing Series)
Webinars October 6, 2021For decades now, corporate leaders have consistently made “shareholder value creation” their top priority, either explicitly or implicitly. Too many leaders react to current period performance by either starving or by over-funding marketing and customer experience budgets in an attempt to manage earnings to meet expectations. A revolution in management, however, is on the horizon. More investors are pressuring companies to demonstrate that they are growing the value of their customer base for the long-run, not just squeezing out earnings this quarter.
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Get the Scoop: Find Out Who’s a 2021 Genius Awards Finalist
Webinars September 30, 2021In today’s challenging environment, we all need a reason to celebrate. It’s for that reason that advertisers across the U.S. have submitted their best and brightest marketing work from this past year in the hopes of earning the esteem and admiration of their peers in the industry.
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How Consumers Make Buying Decisions and Why You Should Care
Webinars September 29, 2021In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.
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How to Leverage Influencers in your Holiday Campaigns
Webinars September 23, 2021Influencer marketing provides brands with an excellent opportunity to meet people where they already spend most of their time: on social media. In this webinar, founder and president Peter Kennedy and Kelsey Formost, Director of Content, at influencer marketing and social listening platform Tagger Media will share how brands can leverage influencer partnerships to take a shortcut to consumer trust during an ad-saturated time of year.
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A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)
Webinars September 22, 2021Join our experts as they delve and discuss these new innovations. Get all your questions answered about new advances, tech strategies and changes in future.
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Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities
Webinars September 16, 2021In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity. Join Google and Kellogg for a candid discussion about how marketers can make a conscious effort to train and equip their teams with the tools to advance their EDI priorities. This session will include practical examples of initiatives marketers can take to create inclusive ads tailored to a diverse audience.
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The Evolving TV Landscape in 2021
Webinars September 16, 2021Take a deep dive into the most comprehensive, independently aggregated viewership data sets in the marketplace.
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How to Monetize Influencer Marketing Campaigns
Webinars September 15, 2021Influencer-led campaigns that incorporate whitelisting can positively affect all stages of the customer journey and provide brands with the ability to implement a full-funnel approach to influencer marketing. In this webinar, Courtney Spritzer, CEO + Co-Founder of social media marketing agency, Socialfly, will share their process for monetizing influencer marketing campaigns. She'll also cover the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.
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Creative Personalization in the New TV and Video Landscape
Webinars September 9, 2021The role of video advertising is expanding rapidly with the digitalization of TV and Video. Brand marketers no longer view video as an upper-funnel tactic and are increasingly leveraging these formats in lower-funnel tactics as well. The key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.
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Top 5 Ways a CDP Can Better Your Marketing
Webinars September 9, 2021In the push to be data-driven, “data overload” is almost ubiquitous with the term. And while the amount of data continues to increase, so does the expectation of personalization across the customer journey. Yet without a single view of the customer, it is impossible to gather insights and make meaningful connections in the moments that truly matter–not to mention obtaining and organizing the data to make this achievable. Join Abbas Makhdum, Product Marketing Director for Oracle’s proprietary Customer Data Platform (CDP), Oracle Unity, and to dive into the five things to know before selecting your CDP, the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven. By placing your customer data strategy front-and-center and implementing a CDP to make sense of it all, you can achieve truly personalized customer value at scale, in a way that never before would have been possible.
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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers
Webinars September 2, 2021Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. Using innovative methodological techniques, a dynamic segmentation has been developed that identifies how the perceptions, attitudes, needs, and psychological well-being of seven female consumer segments have changed as the pandemic evolves.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinars August 26, 2021As the consumer landscape continues to evolve, and sales move online, today’s marketers need to manage both brand and performance marketing. Understanding the right mix of brand value versus driving online sales is challenging. What is more, each type of marketing requires different skills, and goals, to be successful. Marketers require a new type of team who specializes in the expertise, tactics, and channels driving commercial transactions, which many Brand agencies can’t provide. Performance agencies have moved in to fill this gap with SEO, social, search, affiliate, and email marketing. Today, collaboration between these two types of agencies is critical to the overall success of any marketing strategy. In this webinar, Jeriad Zoghby, Global Lead, Consumer Goods & Services at Accenture Interactive will discuss the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.
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What People Really Want from Brands in This Post-Pandemic Moment
Webinars August 26, 2021After over a year of massive life disruptions, people are beginning to head out again to eat, shop, and gather. Certainly, that creates new opportunities for brands to connect with their audiences, but what are the rules of engagement in this post-pandemic era? What will grab attention and convert potential buyers as they engage with the world once again? In this webinar, join the ANA Data, Technology & Measurement Team and the ANA Global CMO Growth Council for a deep dive and interactive discussion with Dr. Kyle Dropp, co-founder and president of global enterprise technology company Morning Consult, as he shares insights on consumers’ attitudes towards online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
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How Clorox is Embedding Sustainability into the Heart of its Business
Webinars August 25, 2021In this webinar, join us for a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world. You’ll learn about sustainable best practices that you can embed into your own brands and businesses to drive sustainable business growth.
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