Trends in U.S. Digital Advertising and Media in 2022 (Brand, Creativity, and Media)

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In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, will explore trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it. The session will cover topics including:

  • An outlook for digital advertising in general, and for specific areas including search, display, video, connected TV, social media, ecommerce, audio, and out-of-home
  • How marketers are adjusting their advertising strategies as audiences continue to migrate from linear TV to streaming services, including subscription-based platforms that don't carry ads
  • The state of play in social media advertising amid Apple's changes in privacy settings and heightened scrutiny of the potential harmful effects of social platforms
  • An outlook for retail media network ad spending, and an analysis of how these networks will reshape the digital advertising ecosystem
  • How the gradual reopening of public venues will impact DOOH advertising
  • How external factors like supply chain disruptions and inflation might affect digital advertising in 2022

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Start: Wednesday, January 26, 2022 at 1:00pm

End: Wednesday, January 26, 2022 at 2:00pm



Paul Verna
Principal Analyst, Head of the Advertising and Media Practice
Insider Intelligence