Webinars
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinars August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo will share the company’s journey around the intersection of Marketing and Sustainability. In a quick-paced, dynamic format, she will share the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinars August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, will share insights, data, and observations on what to expect in 2022 regarding NA small business customers. This session will help any enterprise brand and marketer as they plan annual or quarterly strategies, programs, campaigns, and experiences targeting the ever-evolving, and growing, small business shopper and buyer.
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Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide will share insights on how marketers are using attention metrics to drive better performance through their media spend.
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How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinars August 18, 2021Though brands have ample options for ad testing, few provide insight into messaging focused on environmental and societal sustainability. Perception of greenwashing is a current concern, as is communicating initiatives that either lack credibility or fail to drive consumer action.
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Brave Dialogues: Change, Or Checking The Box? Making The Case For Diversity In Marketing
Webinars August 11, 2021Join our diversity advocates for a webinar to discuss the main challenges, opportunities and latest best practice in this space.
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Recruiting & Onboarding in a Virtual or Hybrid Environment
Webinars August 5, 2021Even before 2020, remote work, flexible hours, and an emphasis on a more diverse workforce had begun to alter recruiting and onboarding for small and medium-size businesses (SMBs). The COVID-19 pandemic and 2020’s racial turmoil accelerated these changes. As the economy recovers, SMBs must reimagine how they attract and onboard talent if they hope to attract and retain the best and the brightest in their industry. In this webinar, you will hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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How Marketers Can Lead the DE&I Business Transformation Journey
Webinars August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. Ian Schafer, the Co-Founder & CEO of Kindred, shares how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation. Ian will be joined by Mita Mallick, Carta’s head of Inclusion, Equity, and Impact, and Unilever’s former Head of Diversity and Cross Cultural Marketing. Key takeaways will include: -How to address DE&I as a business transformation opportunity by revisiting the lessons of the (recent) past. -How to position marketing & communications as a key driver of stakeholder value. -How marketing can lead by example on both internal and external DE&I programs. -How to use DE&I and other accountability metrics to increase stakeholder (including shareholder) value. -How to lead on DE&I through reporting and investor communications. -How to avoid short-term DE&I decision-making pitfalls, and set an organization up for long-term success. Ian will be joined by Mita Mallick, Carta’s head of Inclusion, Equity, and Impact, and Unilever’s former Head of Diversity and Cross Cultural Marketing. Carta shows how Stakeholder Value can be measured, and tied back to Diversity and Inclusion in a new unique way. Ian will be joined by Mita Mallick, Carta’s head of Inclusion, Equity, and Impact, and Unilever’s former Head of Diversity and Cross Cultural Marketing. Carta shows how Stakeholder Value can be measured, and tied back to Diversity and Inclusion in a new unique way.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency & ROI
Webinars July 29, 2021Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. However a recent study conducted by the ANA and Innovid, which included participation from 20 of the world’s largest advertisers and measured over 1.7 billion impressions, found that these concerns might be unwarranted.
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See What Sticks: 'Test & Learn' Your Way to Growth
Webinars July 29, 2021Model validation is a critical step for driving adoption of media measurement tools. Historically, media measurement providers have defaulted to lab-like validation strategies including model accuracy statistics, 95% confidence intervals, and slides full of equations. These strategies routinely fail to provide meaningful real world validation, or a feasible path to achieve that validation. In this webinar, we will discuss how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.
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From ERGs to BRGs: How Clorox Recruits Experienced Diverse Talent
Webinars July 28, 2021At Clorox, putting people at the center is a core value and that means building an inclusive culture that is powered by diverse talent driving business results. The talent acquisition team at Clorox has developed a process to recruit high-caliber, diverse talent into its organization using its Employee Resource Groups (ERGs). In this webinar, Rob Ferguson, senior talent acquisition manager at Clorox, will share the process of how the company has leveraged its ERGs as BRGs - Business Resource Groups - to drive the talent acquisition process for mid- to senior-level executives.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinars July 28, 2021There are 101 Historically Black Colleges and Universities (HBCUs) in America with 90% situated in the South. HBCUs provide their students with tremendous educational and community experiences that support them long after graduation. In this webinar, learn how the ANA Educational Foundation is collaborating with HBCUs and join a roundtable discussion with HBCU alums who will talk about how to engage this very special community.
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Tips and Tricks: How to Prevent Your Emails Being Blocked
Webinars July 21, 2021We will uncover some of the most common causes for being added to an IP or domain Blocklist, myths about spamtraps – do they click and open, how to work with a blocklist provider, and the difference between a public and a private blocklist.
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New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers
Webinars July 15, 2021As global technology brands like Apple and Google disband cookies, understanding consumers’ relationship with their data as well as their knowledge of how it informs brands’ marketing and advertising strategies is foundational to understanding how a consumer-led future in data permissions will unfold. How can brands develop and maintain relationships with consumers in this new paradigm, what is considered a fair value exchange for leveraging consumers’ data, and what types of incentives are most effective? In this webinar, join the ANA Data, Technology & Measurement Team and the ANA Global CMO Growth Council for a deep dive and interactive discussion with Dr. Kyle Dropp, co-founder and president of global enterprise technology company Morning Consult, as he shares insights on consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
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From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World
Webinars July 8, 2021Digital commerce grew exponentially during COVID-19, and it’s predicted to continue even as countries reopen. As a result, many consumer goods companies are shifting from the scrappy approaches that helped them through the rapid transition to more scalable, cost-effective models for the long term. They’re also recognizing that digital market share is much more volatile than traditional market share due to curbside and local delivery options such as Instacart, where shopping is entirely digital even when fulfillment is local. In this webinar, Jeriad Zoghby, Global Lead, Consumer Goods & Services at Accenture Interactive will discuss the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinars July 7, 2021Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Hear from award-winning CEO, PR and communications expert Sabrina Horn as she shares her insights from working with tech executives, venture capitalists, and influencers about how doing the right thing results in the right thing to do. Drawing from her upcoming book, Make It, Don’t Fake It, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience.
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