Strategies for Marketing During Coronavirus

This event is over.

Note: This webinar is sold out, but the session will be held again on Tuesday, March 24th.

As COVID-19 spreads around the world, marketers are having to quickly adapt to the most challenging times we have faced in decades. How should we as marketers behave at a time when many of our customers are deeply worried for themselves and their loved ones? 

In this webinar, brought to you by the ANA Marketing Training & Development Center, we will give you practical tips on how to conduct your marketing during the COVID-19 phenomenon. As well as practical advice, we will also be sharing some examples of best practice from both the B2B and B2C sectors. This is an interactive webinar and there will be ample opportunity to also share your own experiences and thoughts with other marketers and hear how colleagues are approaching these challenges.

This webinar will be hosted by Simon Bradley, an international marketing consultant, NYU Professor, and ANA instructor. Simon has recently led marketing teams for brands like Virgin Atlantic and The Madison Square Garden Company and has extensive experience of managing crises from a marketing perspective.

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when

Start: Friday, March 20, 2020 at 1:00pm

End: Friday, March 20, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.