Webinars
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Deloitte presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinars May 10, 2023Join leaders and researchers from Deloitte presenting on the 2023 Global Marketing Trends report.
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Clean Rooms 101 by Media Rating Council
Webinars May 3, 2023Clean Rooms are a hot topic of discussion today, and it’s not about making your bed. In today’s environment customer and audience data sets are subject to privacy requirements which require new privacy-protected types of data exchanges called clean-rooms — an advertiser can still get what they need, mostly, but sometimes needs to make adjustments in process and data expectations to adhere to this structure. Ron Pinelli and George Ivie from MRC will provide background on types of clean room structures, what you need to know about these structures and how advertisers should navigate these to get what they need.Further, all data must be “analytics-ready” for effective segmentation, modeling, and targeting. It is common that data scientists often spend over 80% of their valuable time in pre-analytics processing such as data cleansing, categorization, and summarization. Such work should be done “before” any serious analytics project begins, and resultant “Analytics Sandbox” will expedite post-analytics deployment processes, as well. When real-time personalization is the goal, most heavy lifting must be done up front, not at the last second.
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Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits
Webinars April 26, 2023Join our three expert panelists as they review fundraising benchmarking data and key learnings from 2022. This session is filled with interesting data points which will allow you to benchmark your organization's performance against the industry standard
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Transforming In-House Production for Creative Agility
Webinars April 20, 2023How Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies and unite internal stakeholders.
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Your Green Toolkit for Earth Day and Every Day
Webinars April 20, 2023The ANA’s Center for Ethical Marketing teams up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers. We’ll pack your toolkit with compliance tools, tips, and best practices.
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The Medium Moves The Message: A Comparative Assessment of Advertising from Broadcast to Podcast
Webinars April 13, 2023Join Tom Webster as he unveils The Medium Moves The Message, a new cross-platform study on advertiser affinity in podcasting and broadcasting.
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ANA SeeHer + Getty Inclusive Visual Storytelling For Women
Webinars April 12, 2023Inclusive imagery – photography and video that portrays people of diverse races, ethnicities, abilities and other often under-represented communities is a powerful tool for generating change. SeeHer and Getty have a joint mission of changing the way women are portrayed in marketing and advertising.
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Beam Suntory and Havas Street: ANA/4A's Client-Agency Relationship Forum
Webinars April 6, 2023Building off the work from the 4A’s/ANA Agency Search Simplification Report, the ANA and 4A’s are holding a series of conversations between client and agency partners to understand where there is room for improvement in the search process and overall agency-client relationships.
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Recession-Proofing Strategies for Creative Production
Webinars April 6, 2023As advertisers continue to respond to economic challenges with frugal action, it’s not too late to (re)evaluate your creative production plans, processes, and priorities.
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The Culture of Responsible AI
Webinars April 5, 2023Earning trust in AI is not a technical problem with a technical solution. It is a SOCIO technical problem that requires a holistic approach. Join Phaedra Boinodiris, IBM Consulting’s global leader for trustworthy AI, as she discusses the necessary culture or ethos of organizations curating AI responsibly. Allstate will share the test it performed that confirms that enhancing their Direct Mail creative solutions via Tactile designs, makes their brand more recognizable, better resonates with the consumer which in turn creates lift in results.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinars March 30, 2023Join Yune Aranguren, Corona’s Brand Director in Mexico to discuss “Native Sportscasters,” a soccer platform developed for people who‘s native tongue were various indigenous languages and the brand set itself to bring soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe and Nahuatl - an innovative way to democratize soccer access to all Mexican fans.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas – What Would You Do?
Webinars March 30, 2023For this interactive session, senior staff from ANA’s Center for Ethical Marketing will provide recent cases of potentially unethical marketing practices. They will be joined by leading experts from the ANA’s Ethics Review Committee – Jordan Abbott/Acxiom (Chair) and Will Clayton/Wiland. Each will weigh-in and provide their insight on lessons learned from 2022; what ethical marketing trends to watch out for in 2023; and how to avoid ethical pitfalls in marketing.
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Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places
Webinars March 29, 2023Join Danielle Kupchak, EVP of Global Creative Content as takes us through the ins-and-outs of the Smile Movie Stunt, which Ad Age calls one of the most viral advertising campaigns of 2022.
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