2020 ANA DC Nonprofit Conference

At the 2020 ANA D.C. Nonprofit Conference, you’ll hear innovative marketing, fundraising, and collaboration ideas, to help you expand your donor base and strengthen the bonds with your existing donor. Make your plans to join us and hundreds of fundraising and marketing professionals at this 3-day event. You will have more marketing tools at your disposal than ever before. Additionally, more companies are instituting purpose-driven initiatives, creating a huge opportunity for your nonprofit organization. If you want to expand your donor base and advance your mission, you need to keep up.

ANA Nonprofit Federation Conference Scholarships
Application Deadline: Monday, January 6, 2020
The ANA Nonprofit Federation awards conference scholarships based on contributions from our conference sponsors. Only nonprofits, engaged in fundraising, with annual revenue of $10M or less qualify. To review terms, eligibility, and apply for a scholarship, review the form.

Join the conversation at #ANAnonprofit 

when

Start: Wednesday, February 19, 2020 at 1:00pm

End: Friday, February 21, 2020 at 3:30pm

WHERE

The Mayflower Hotel, Autograph Collection
1127 Connecticut Ave. NW
Washington, DC 20036

The ANA has negotiated a special room rate of $219/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, January 27, 2020, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 01/13/2020
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $579 Platinum Tier $579 Gold Tier $749 Silver Tier $809 Individual $879 Nonmember $879

Please note Early Bird pricing expires at 11:59 p.m. EST on January 13, 2020.

Should you have issues when registering, please reach out to registration@ana.net.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, February 19, 2020
1:00pm
- 6:00pm
REGISTRATION OPEN

2:00pm
- 5:00pm
NONPROFIT EXECUTIVE ROUNDTABLE (invitation only)

Join this invitation only event, where nonprofit fundraising leaders, like you, openly discuss the latest trends, explore issues, and share insights being realized from organizations across the nonprofit community. This exclusive, nonprofit-only, facilitated discussion will allow industry executives to network with each other on an intimate level never seen before at an ANA Nonprofit Federation Conference.

If you’re interested in attending the round table, please complete the linked form. You must be approved to participate in the discussion.

2:00pm
- 6:00pm
KICKOFF SESSIONS

2:00pm
- 3:00pm

LOCK IT DOWN! GET SUSTAINERS COMMITTED FOR THE LONG HAUL

Track: Fan Favorites

Sustainers are critical to revenue growth for your organization, so you need to be committed to keeping them engaged. See how two very different organizations in terms of sustainer program size and maturity approach acquisition and retention. Learn how you can employ these strategies today along with best practices around them for success. You will leave with a toolbox of techniques to implement, along with a plan to make the case for support internally and likely have some laughs along the way. This session will make sure you are ready to get committed to your sustainers and ensure that you are ready to get them engaged to you for the long term!

Alejandra Gerosa
Member Engagement Manager ACLU
Jason Novelli
Senior Manager, Donor Marketing Diabetes Canada
Amy Pawluk
EVP, Marketing/New Business Blakely Inc.
3:00pm
- 4:00pm

CANARY IN THE COAL MINE -- FIXES FOR NEW DONOR ACQUISITION

Track: Fan Favorites

New Donor Acquisition has been on a decline for the past two years across most of the nonprofit sector. It's the "Canary in the Coal Mine" that's an early warning signal for your entire fundraising program. Come learn from three experts about what they're doing to address their new donor acquisition numbers and how that impacts their fundraising future!

Kelly Leech
Vice President Carol Enters List Company
Martina White
Director, Membership Acquisition The Nature Conservancy
Roger Hiyama
SVP, Client Services Wiland
4:00pm
- 5:00pm

CAN YOU SURVIVE AND THRIVE IN COMPLEXITY?

Track: Fan Favorites

The world has changed, but leaders in fundraising aren't keeping up. We live in VUCA times - volatile, uncertain, complex and ambiguous. That calls for new thinking and new strategies. We'll offer some guidelines for navigating the new realities.

Diane Clifford
Managing Director Share Our Strength | No Kid Hungry
Carol Rhine
Sr. Principal Analyst Blackbaud Target Analytics
Mark Rovner
Founding Principal Sea Change Strategies
Thursday, February 20, 2020
6:30am
- 7:30am
MORNING EXERCISE ACTIVITY

7:00am
- 6:00pm
REGISTRATION OPEN

7:30am
- 8:30am
BREAKFAST

8:30am
- 9:15am
OPENING REMARKS

9:15am
- 10:00am
KEYNOTE PRESENTATION

Gerald Johnson
Chief Diversity and Inclusion Officer, Senior Vice President, Marketing American Heart Association
10:00am
- 10:15am
NETWORKING COFFEE BREAK

10:15am
- 11:15am
BREAKOUT SESSIONS I (4 CONCURRENT)

THERE'S NOTHING ALTERNATIVE (MEDIA) ABOUT IT

Track: Direct Response

As direct mail donor acquisition becomes more costly and nonprofits struggle for scale and to accurately measure online approaches, alternative media is becoming a more effective and efficient tool for growth. Could newspaper inserts and magazine onserts become the new traditional media in the digital era? Did you know that 15 percent of all online shoppers have become subscribers to some kind of e-commerce service in the past year? These subscribers typically have higher incomes and less free time. Are you reaching prospective donors in the 'subscription economy? Did you know that there are ways to put your organization 'in the box'? In this session, we will explore how alternative media solutions are supporting digital efforts and helping organizations appear next to the brands donors love all while offering new opportunities for targeting and converting new donors more efficiently. But once you've acquired them, the work doesn't end. These subscribers have come to expect personalized experiences and high-touch customer support. We will share strategies for building lasting relationships with these new donors and share some exciting retention data.

Elizabeth Nielsen
SVP, Digital and Direct Marketing Feeding America
Linda Williams
Chief Strategy Officer THD
Michelle Syme
Executive Vice President, Strategy and Planning PlusMedia LLC

MEET ME IN THE MIDDLE: BRIDGING THE GAP BETWEEN DONORS

Track: Program Lifecycle

Go the extra mile to acquire and cultivate your mid-level donors—and it will be well worth the effort! In this session, we’ll cover how to design multi-channel cultivation and education strategies that will compel these donors to step up their giving. We’ll share the creative techniques that resonate for donors who are ready to increase their support. Plus, we’ll show you how to get more from your data, while building a file of committed, higher-dollar donors and increasing your return on investment.

Mikaela King
Vice President of Integrated Marketing National Geographic Society
John Perell
Director of Strategy and Member Experience Smithsonian Institution
Kevin Thomas
Senior Membership and Annual Fund National Museum of African American History and Culture
Kerri Kerr
Chief Operating Officer Avalon Consulting Group

FACEBOOK FUNDRAISERS: THE KEY TO UNLOCKING DONOR GENEROSITY

Track: Digital

More than 45 million people have donated or started a fundraiser on Facebook. According to the M+R 2019 Benchmarks Study, some groups are raising as much through Facebook as they are through other online channels. In this panel, hear from charities that have figured out how to leverage Facebook Fundraisers to drive incremental revenue and donor engagement. We'll talk about what tools they're using, how they're reaching out to fundraisers, and what messaging works.

Tatum Barbaree
Social Media Manager American Cancer Society
Jessica Bomberg
Associate Director, P2P Fundraising Share Our Strength | No Kid Hungry
Lindsay L. Rodman
Executive Vice President, Communications and Legal Strategy Iraq and Afghanistan Veterans of America (IAVA)
Brenden Sloan
Senior Development Manager Jobs With Justice
Amy Peyrot
Vice President M+R

POWER UP! ACHIEVING MORE PURPOSE AND MEANING FROM YOUR WORK

Track: Navigating Disruption

Working environments with accelerated pressures for profitability, coupled with industry change and evolution has a profound impact on employee’s effectiveness and purpose. Workplace studies prove this experience to be true and consistently at the forefront of all business leaders most important challenges, because having employees work in balance of purpose and profit produces richer results. Business leaders stewarding environments to support this connection of purpose and profit, while leading a culture of meaning, joy, and innovation, are a necessity for sustained growth. We all have a powerful choice for the role we can choose or not choose to hold in the successful achievement of employee and organizational profitability. In this session you will learn why and how to make a bigger impact on your organization’s successful achievement of these two key drivers of business prosperity.

Tyler Hall
Director of Integrated Fundraising, Donor Engagement & Sustainer Giving The International Fellowship of Christians and Jews
Ben Harris
President Production Solutions, Inc.
11:25am
- 12:25pm
BREAKOUT SESSIONS II (4 CONCURRENT)

To Be Announced

Track: Direct Response

BREAKING BEYOND THE BASICS OF MID-LEVEL FUNDRAISING

Track: Program Lifecycle

So, you have a mid-level fundraising program, and you have some of the best practices in play. Now what? In this session we'll help you break beyond the basics! We’ll show you the power of artificial intelligence and multi-channel content strategy to take your mid-level program to the next frontier. We’ll cover smart targeting, optimizing limited staff time, effective cultivation – and take a deeper dive into what it all looks like in action for some of the world’s largest nonprofits.

Adva Priso
Senior Vice President, Marketing & Development Anne Lewis Strategies, an Infogroup Company

YEAR END 2019: 30 TAKEAWAYS IN 60 MINUTES

Track: Digital

Amid rapid technological innovation, tax law changes, and a volatile political environment, the marketing landscape is changing faster than ever. With so much revenue coming in between Thanksgiving and the end of December, it’s important to take time to analyze data from this key fundraising period in order to identify changes in donor behavior and to fully understand the latest giving trends. In this session, we’ll analyze the 2019 year-end giving season and present 30 key learnings and takeaways. We’ll cover a variety of digital channels including email, social, search, and display and look at trends across different verticals. You’ll leave the sessions with a better understanding of what happened at the end of 2019 and well-positioned to optimize your campaigns in the future.

Laura Cole
Director of Account Services Sanky Communications

ALL IN OR FOLD: ACQ INVESTMENT DURING PRESIDENTIAL ELECTIONS

Track: Navigating Disruption

The question of pulling back or increasing your mail acquisition investment during presidential election years should not be a guess. Historical data and trends answer that question with real answers so you can know with certainty if your program should be in it or out. We’ve compiled years of data from every sector to help answer this question and want to share the findings with you. You can’t afford to miss this opportunity to hear from us.

Megan Gamble
Associate Director of Membership and Development Operations NARAL Pro-Choice America
Rachel Penney
Director of Investment Services Integral
12:30pm
- 2:15pm
2020 ANA NF AWARDS & PRESENTATIONS

2:25pm
- 3:25pm
BREAKOUT SESSIONS III (4 CONCURRENT)

To Be Announced

Track: Direct Response

WHAT MOTIVATES SUSTAINING GIVING?

Track: Program Lifecycle

Sustainers are the long-term investment that keep the lights on. Using the extensive data in large scale sustainer programs, we'll look at the who, why and how of the motivation to give monthly.

Michelle Ehrhardt
Deputy Director of Membership ACLU
Joanne Wilson
Senior Director, Sustainer Retention and Acquisition Strategy The Humane Society of the United States
Teresa Weaver
VP, Client Services O'Brien Garrett

STOP LOSING 63% OF YOUR DONORS EVERY YEAR IN 6 EASY STEPS

Track: Digital

The average nonprofit has a 37% annual donor retention rate - which means that 63% (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again.

In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

Shiloh Stark
Director of Fundraising The Nature Conservancy
Steve Daigneault
Senior Vice President M+R

WHAT DO ALL THESE INDICES TELL US?

Track: Navigating Disruption

The major fundraising indices tell different stories about the trends in fundraising. Understanding the methodology of each and the information it tells us can help build fundraising strategies. We will cover Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and others.

Carol Rhine
Sr Principal Analyst Blackbaud Target Analytics
3:25pm
- 3:45pm
NETWORKING COFFEE BREAK

3:45pm
- 4:25pm
GENERAL SESSION

FIRESIDE CHAT - PRIVACY CHALLENGES - DONATIONS AT RISK

It is the best of times and the worst of times for data--great new innovations met with tough new restrictions. Come to this fireside chat about newest privacy legislation threatening nonprofit organizations in new ways — from potentially limiting donor data sources to adding new compliance burdens. Whether you are a company working for a charity, or an organization seeking new donors, you need to know the latest! Come to our panel to learn the latest developments in data privacy challenges, ANA’s actions to develop sound privacy policy at the federal level to help our sector, and learn from your colleagues about how they are managing.

Senny Boone
SVP, Nonprofit Federation, Email Experience Council and Accountability ANA
4:25pm
- 5:25pm
BREAKOUT SESSIONS IV (4 CONCURRENT)

PRIORITIZE YOUR INVESTMENT; THROW OUT YOUR MERGE PRIORITY

Track: Direct Response

This session seeks to answer concerns about shrinking list universes and provide nonprofits with a guide to leveraging merge-purge in a way that helps to empower nonprofits with merge-purge strategies that will enable them to efficiently maximize their direct mail acquisition universe. Leveraging research conducted across the nonprofit industry and back-tested on several nonprofit organizations, this session will examine the impact merge priority has on list investment opportunity and identify opportunities for nonprofits to efficiently source profitable, unique list universes. We will consider commonly held hypotheses such as the cost of exchange names, the benefit of ranking coop and compiled list sources last, and the effectiveness of a random merge priority.

Tricia Hart
National Director of Marketing and Engagement Amnesty International
Kate Hollandsworth
Senior Director of Strategic Services Integral
Katie Valvo
Account Director Epsilon

To Be Announced

Track: Program Lifecycle

FOLLOWING FACEBOOK – KEEPING UP WITH THE SOCIAL NORMS

Track: Digital

Facebook and other social networking platforms are constantly changing their algorithms, products and formats. How can nonprofit organizations, especially in the small to mid-sized range keep up? In this session, we’re providing insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes. From ad format best practices, to leveraging Facebook Fundraisers, we’ll provide tips and strategies to ensure your social presence is working harder for you.

Billy Grace
National Director, Digital Strategy Boys & Girls Clubs of America
Cara Holland
Director, Paid Media & Audience Growth ForwardPMX

MANAGING THROUGH EXTERNAL DISRUPTORS: A HOW TO GUIDE

Track: Navigating Disruption

In today's complex environment, the question isn't IF there will be a disruptor to fundraising efforts challenging situation, but rather when. To name a few, Presidential Elections, Government Shutdowns, Natural Disasters, Tax Laws, Role of Social Media and Informed Delivery have all changed our landscape, shuffled our cards and kept us on our toes. During this session, we will explore how organizations can plan for and manage through external disruptors. We will provide attendees with a how-to guide for how they can plan for the unexpected, including communication strategies, forecasting, testing and analysis. Actual case studies and planning tools will be provided!

Tracey Burgoon
Director, Direct Response DAV
Erica O'Brien
Managing Partner, Co-Owner MINDset direct
5:30pm
- 6:30pm
RECEPTION

Friday, February 21, 2020
6:30am
- 7:30am
MORNING EXERCISE ACTIVITY

7:00am
- 2:30pm
REGISTRATION OPEN

7:30am
- 8:15am
BREAKFAST

8:15am
- 8:30am
OPENING REMARKS

8:30am
- 9:15am
KEYNOTE PRESENTATION

Nancy Frates
CEO and the mother behind the ALS Ice Bucket Challenge Team Frate Train
9:25am
- 10:25am
BREAKOUT SESSIONS V (4 CONCURRENT)

DATA-DRIVEN: WHY ANALYTICS IS YOUR CREATIVE'S BFF

Track: Messaging

Creative is no longer subjective.
Just like every other aspect of your direct marketing program, creative is most optimal when it's data-driven. Yet, many nonprofits are still holding on to creative controls and using creative assumptions to design and test messaging concepts.

In an age of radical customization, constant experimentation and untold number of performance metrics, some organizations have made the move to data-driven direct response creative. Data-driven creative is bigger than a test plan against your current control. Data-driven creative is using primary and secondary research to inform your understanding of your audience--and then developing messaging based off insights.

This session will share examples of data-driven creative, showcasing how two organizations created and refined tone, offer and supporting messaging to increase fundraising response.

Linda Fisk
SVP Marketing Susan G. Komen
Mike Heronime
Creative Director RKD Group
Jarred Schremmer
VP Media RKD Group

GETTING HANDS ON WITH GOOGLE ANALYTICS

Track: Analytics

Google Analytics houses key insights that a direct marketer can and should be using when developing their plans online and off. But, it can be intimidating. Perhaps someone doesn't understand the terminology or even what information really matters in their day to day work. Our goal in this session will be help attendees cut through all that confusion, get to the data most useful to them and ask questions about how GA might be able to provide them with answers to questions they are having trouble answering. This will be an interactive session during which we will use a live instance of Google Analytics to help attendees see how they can access critical pieces of information that can inform strategic decision making. Before the session, we will collect a handful of questions about using and/or finding insights in Google Analytics, and we will demonstrate the path to finding them. Then we will ask the room to pose their questions, and we can demonstrate live. As we use the tool, we will explain the views to attendees and why particular pieces of data (entry and exit pages, conversion funnels, etc.) are so valuable to fundraisers and direct marketers. Our aim for this session is to make it as interactive and engaging as possible, ideally giving attendees concrete was they can use Google Analytics immediately. 

Adam Faircloth
Senior Director, Digital Engagement and Growth USO
Michelle Hurtado
Global Head of Ad Grants Google
Jeff Ostiguy
VP, Marketing THD

DIVERSITY IN GIVING - ENGAGING A MULTI-CULTURAL AUDIENCE

Track: Grow the Pie

The United States is changing as the makeup of our population becomes more diverse. The number of Hispanic, Asian and African American households has grown significantly in recent years, while the percentage of Caucasian households has declined. We are witnessing shifts in age groups year over year, more so today than in prior years. In addition, our country continues to become progressive as a growing number of Americans openly identify as LGTBQ. How are today's charitable organizations addressing this trend, and what can, and should be done to be more inclusive in messaging and creative applications. Join us for a panel discussion to hear how some organizations are meeting this need - and what additional work they will be doing in the future.

Dave Mallory
Director of Annual Giving Whitman-Walker Health
Erica O'Brien
Managing Partner, Co-Owner MINDset direct

TRANSFORMATIONAL PROGRAM CHANGE DURING AN ELECTION YEAR

Track: Fundraising Lessons

In this session we’ll look at real life examples of when organizations where faced with challenges and had to make a transformational program shift and how a Presidential Election cycle could help (or hurt) your organization's growth. This panel discussion includes industry and nonprofit leaders who will answer questions that they’ve heard from their own Board and CEOs that required shifts within their programs, so you can prepare how you’d answer something similar when you want to make a transformational shift. Similar to the television game show “Around the Horn” this moderated discussion will award panelists with points for good arguments for or against topics such as:

  • Politics is everything and your donors don’t care about your cause in an Election year.
  • Political emails are killing a dying email program – Right or Wrong?
  • Sustainers aren't worth the sacrificed one-time giving revenue
  • Mid-Level and Major Donor Programs should drive Low-Dollar investment strategy – Convince me otherwise.
  • Direct Mail and Digital Programs are two separate teams that should only focus on maximizing their independent revenue lines

Luke Franklin
Vice President, Membership ASPCA
Dan Karp
Senior Vice President, Integrated Direct Marketing Covenant House
Robert Connelly
Sr. Director Integral
Kevin Moran
Co-Founder and Principal Integral
10:25am
- 10:45am
NETWORKING COFFEE BREAK

10:45am
- 11:45am
BREAKOUT SESSIONS VI (4 CONCURRENT)

DISPELLING THE MYTHS OF PSAS & HOW THEY SUPPORT FUNDRAISING

Track: Messaging

Give a hoot, don’t pollute. Friends don’t let friends drive drunk. This is your brain on drugs.

Each of those tag lines are from powerful broadcast public service announcements (PSAs) that were agents of change in fighting pollution, drunk driving and the war on drugs in the 70s, 80s and 90s. Public service advertising continues to be a proven force in changing public attitudes on a multitude of topics such as drinking and driving, crime prevention and numerous health and safety issues.

Yet in today’s digital age, many organizations view PSAs as a digital only tactic, posting them only on social media and their websites. Also, PSAs are thought to have no direct ROI impact on fundraising. Both perceptions are wrong.

In this session, we will dispel many of the myths about PSA programs and show how one charity had a direct lift in response and gift size thanks to an integrated PSA campaign

Misti Dragano
Vice President 1st Degree

LOTS OF DATA FROM MANY SOURCES? HERE’S WHAT TO DO WITH IT

Track: Analytics

The Human Rights Campaign (HRC) has a large network of advocates and supporters, meaning a lot of data coming from multiple places. But having data scientists alone won’t ensure success. HRC will talk about how they wrangled millions of data points across various platforms and data sources to create a 360-degree profile of each constituent, enabling their team to support the organization’s mission with actionable and accessible insights. They will share best practices and lessons learned in reporting, data hygiene, and analysis, and, importantly, how to integrate with other departments to ensure their insights lead to action.

Susan Paine
Director, Analytics and Strategy Human Rights Campaign
Ben Fuller
Vice President of Partnerships Civis Analytics

AUTHENTICITY & EXPERIENCES: CULTIVATING MILLENNIAL DONORS

Track: Grow the Pie

Are you looking for younger donors? Think it can't be done?

Think again and come to this session to discover organizations that are successfully homing in on millennials in efforts to broaden the demographics of their donor base and set a foundation for future fundraising success. From National Audubon Society's Young Birders Campaign that illustrates the joy of birding to young urban professionals through experiential marketing … to the National Trust for Historic Preservation's Next Gen Preservation campaign promoting diversity of our cultural history and Facebook birthday campaigns, organizations are finding new and novel ways to meet millennials where they are and bring them onto their files. And we're eager to show you how you can connect with younger donors too.

Hilary Baar
VP, Annual Giving National Trust for Historic Preservation
Andrew Simpson
VP, Marketing National Trust for Historic Preservation
Anne Davis
Advertising Specialist Beaconfire RED

To Be Announced

Track: Fundraising Lessons

11:50am
- 12:50pm
LUNCHEON

1:00pm
- 2:00pm
BREAKOUT SESSIONS VII (4 CONCURRENT)

TEN EMAILS YOU NEED TO SEND IN 2020

Track: Messaging

Email has grown up.

Modern email programs are mindful of deep segmentation, automated journeys, data privacy and email security.

This new age of email marketing requires that we add sophistication to strategies to better understand the subscriber experience and improve measurement of email results.

This session will reveal ten specific email strategies to add sophistication to email marketing--showing you ten emails you need to send this year to modernize your approach to this communication channel.

Stephanie Filer
Director of Development Animal Rescue League of Iowa
Lexi Kay
Annual Campaign Manager North Texas Food Bank
Jenn Thompson
VP Digital Strategy RKD Group

HOW TO INTEGRATE YOUR DATA TO CREATE A SINGLE CUSTOMER VIEW

Track: Analytics

Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a 

single view of their prospects and constituents across all programs. While this may sound intuitive and even elementary, many of the largest and most advanced nonprofits struggle with this every day. This allows nonprofits to leverage analytics and insights to better understand audience interests, attitudes and behaviors to create more relevant content, improve targeting, optimize spend across all media and channels to improve engagement, retention, gift frequency and short and long-term.

In this session, Becky Johnson, VP of Constituent Experience and Digital Transformation at The American Heart Association, will share how she is transforming an iconic brand into a model of fundraising efficiency and effectiveness.

Becky Johnson
VP of Constituent Experience and Digital Transformation The American Heart Association
Greg Fox
VP of Nonprofit Customer Strategy Merkle
Sudeshna Sen, Ph.D
VP of Audience Analytics Merkle

WHY SHOULD HISPANICS GIVE TO YOU?

Track: Grow the Pie

In this generation, the key to accelerate fundraising growth is to recognize the potential of diversity donors. But are nonprofits communicating effectively their causes to ethnic audiences? In our groundbreaking research "Why Should Hispanics Give to You?", we found most organizations struggle to articule their value proposition to this influential demographic segment. The study looks at 57 leading nonprofits across six different verticals and scores the effectiveness of their message on the web, social, email, and phone based on a proven methodology developed by MECLABS. Among the nonprofits analyzed are The Nature Conservancy, Salvation Army, San Diego ZOO, St. Jude Hospital, and University of Miami.

Ivan Leon
Chief Strategist Kerux Group
Mike Clowers
Digital, Media & Partnership Development Manager FamilyLife

TOP LESSONS NONPROFITS CAN TAKE FROM THE COMMERCIAL WORLD

Track: Fundraising Lessons

While it might still be impossible to predict the future perfectly, this session will share research to provide Nonprofit Marketers a way to prioritize the trends that represent the greatest opportunities for their brand over the coming years. This session is intended to stimulate thinking and to serve as a launchpad for ideas and transformative strategies. Use the trends and related thought-starters to fuel workshops, trigger ideas, or to inspire your own in-depth investigation into marketing trends. Learn how two nonprofit organizations are already getting ahead of these trends.

Jon Zendell
National Director of Marketing and Engagement Leukemia & Lymphoma Society
Heather Schichtel
Account Director Epsilon
2:10pm
- 2:50pm
GENERAL SESSION

2:50pm CONFERENCE ADJOURNMENT


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

Code of Conduct: Nonprofit Federation Events

The Nonprofit Federation is dedicated to making our events a safe place for all. We do not tolerate harassment, intimidation or inappropriate behavior of any kind. All participants in Nonprofit Federation activities should adhere to a civil demeanor, a respectful and welcoming attitude toward colleagues and attendees at events.

You agree that your conduct reflects the Nonprofit Federation and its high standards of professionalism and respect toward others, including those with whom you may disagree. Discourse is highly encouraged but as professionals and leaders in the space that discourse should always be respectful. Anyone found in violation of this policy will be subject to removal from Nonprofit Federation event participation.

Anyone who believes they are being harassed, intimidated or targeted with inappropriate behavior should report it immediately to the SVP of the Federation Senny Boone, Esq., SBoone@ANA.net, 202.861.2498. Anyone found in violation of the Federation’s Code of Conduct may receive a warning, expulsion, or legal authorities shall be contacted if warranted by the circumstance. Anyone who feels unsafe or threatened onsite should immediately go to the hotel and alert the staff and police as may be necessary.