2020 ANA DC Nonprofit Conference

In this invitation only event, nonprofit fundraising leaders, like you, openly discuss the latest trends, explore issues, and share insights being realized from organizations across the nonprofit community. This exclusive, nonprofit-only, facilitated discussion will allow industry executives to network with each other on an intimate level never seen before at an ANA Nonprofit Federation Conference.

LOCK IT DOWN! GET SUSTAINERS COMMITTED FOR THE LONG HAUL

Track: Fan Favorites

Sustainers are critical to revenue growth for your organization, so you need to be committed to keeping them engaged. See how two very different organizations in terms of sustainer program size and maturity approach acquisition and retention. Learn how you can employ these strategies today along with best practices around them for success. You will leave with a toolbox of techniques to implement, along with a plan to make the case for support internally and likely have some laughs along the way. This session will make sure you are ready to get committed to your sustainers and ensure that you are ready to get them engaged to you for the long term!

Alejandra Gerosa

Member Engagement Manager ACLU

CANARY IN THE COAL MINE -- FIXES FOR NEW DONOR ACQUISITION

Track: Fan Favorites

New Donor Acquisition has been on a decline for the past two years across most of the nonprofit sector. It's the "Canary in the Coal Mine" that's an early warning signal for your entire fundraising program. Come learn from three experts about what they're doing to address their new donor acquisition numbers and how that impacts their fundraising future!

Emily Farrell

List Broker CELCO

CAN YOU SURVIVE AND THRIVE IN COMPLEXITY?

Track: Fan Favorites

The world has changed, but leaders in fundraising aren't keeping up. We live in VUCA times - volatile, uncertain, complex and ambiguous. That calls for new thinking and new strategies. We'll offer some guidelines for navigating the new realities.

Diane Clifford

Managing Director Share Our Strength | No Kid Hungry

FIRST TIME ATTENDEE SESSION

Come to the short 30-minutes session and learn great tips to navigate to conference!

• Meet other first-time attendees so that you’ll have some friendly faces throughout your session
• Review the educational tracks to help focus your session selections
• Gain some quick and easy group event networking skills
• Hear from industry veterans on what has worked for them to add skills and build a resourceful network
• Build a 5-Step conference ‘to do’ list

Megan Den Herder

Director, Direct Response Fundraising Wildlife Conservation Society

Who: Anyone looking to run around town. All levels welcome.

What: An early morning run around downtown DC  to look at beautiful architecture and historical sites!

Headed up by: Polly Papsadore, PMG Direct

Bring: Running shoes, workout clothes, and a good attitude.

This is a rain or shine event. Dress for the weather. Have fun and get in a good run!

BREAKFAST REMARKS

Jann Schultz

Vice President, Client Service, Merkle Response Management Group Vice Chair, ANA Nonprofit Federation Advisory Council

Senny Boone

SVP, Nonprofit Federation, Email Experience Council and Accountability ANA

SPONSOR OPENING REMARKS

Denise Wong

Chief Executive Officer One & All

EQUITABLE HEALTH & WELLBEING: WHY IT MATTERS

The American Heart Association is a 95 year old organization focused on a world free of cardiovascular disease and stroke by ensuring equitable health and wellbeing for all in the United States and around the world.  In addition to key drivers like science, research, advocacy, quality, CPR and partnerships, the AHA is also heavily vested in addressing Health Equity and Social Determinants of Health which play a major role in the life expectancy of all people. Today, we hear directly from the AHA on these important areas of work.

Gerald Johnson

EVP, Health Equity and Chief Diversity Officer American Heart Association

THERE'S NOTHING ALTERNATIVE (MEDIA) ABOUT IT

Track: Direct Response

As direct mail donor acquisition becomes more costly and nonprofits struggle for scale and to accurately measure online approaches, alternative media is becoming a more effective and efficient tool for growth. Could newspaper inserts and magazine onserts become the new traditional media in the digital era? Did you know that 15 percent of all online shoppers have become subscribers to some kind of e-commerce service in the past year? These subscribers typically have higher incomes and less free time. Are you reaching prospective donors in the 'subscription economy? Did you know that there are ways to put your organization 'in the box'? In this session, we will explore how alternative media solutions are supporting digital efforts and helping organizations appear next to the brands donors love all while offering new opportunities for targeting and converting new donors more efficiently. But once you've acquired them, the work doesn't end. These subscribers have come to expect personalized experiences and high-touch customer support. We will share strategies for building lasting relationships with these new donors and share some exciting retention data.

Nora Millwood

Vice President of Account Services THD

MEET ME IN THE MIDDLE: BRIDGING THE GAP BETWEEN DONORS

Track: Program Lifecycle

Go the extra mile to acquire and cultivate your mid-level donors — and it will be well worth the effort! In this session, we’ll cover how to design multi-channel cultivation and education strategies that will compel these donors to step up their giving. We’ll share the creative techniques that resonate for donors who are ready to increase their support. Plus, we’ll show you how to get more from your data, while building a file of committed, higher-dollar donors and increasing your return on investment.

Mikaela King (@MKing00)

Vice President of Integrated Marketing National Geographic Society

FACEBOOK FUNDRAISERS: THE KEY TO UNLOCKING DONOR GENEROSITY

Track: Digital

More than 45 million people have donated or started a fundraiser on Facebook. According to the M+R 2019 Benchmarks Study, some groups are raising as much through Facebook as they are through other online channels. In this panel, hear from charities that have figured out how to leverage Facebook Fundraisers to drive incremental revenue and donor engagement. We'll talk about what tools they're using, how they're reaching out to fundraisers, and what messaging works.

Tatum Barbaree

Social Media Manager American Cancer Society

POWER UP! ACHIEVING MORE PURPOSE AND MEANING FROM YOUR WORK

Track: Navigating Disruption (Sponsored by Production Solutions)

Working environments with accelerated pressures for profitability, coupled with industry change and evolution has a profound impact on employee’s effectiveness and purpose. Workplace studies prove this experience to be true and consistently at the forefront of all business leaders most important challenges, because having employees work in balance of purpose and profit produces richer results. Business leaders stewarding environments to support this connection of purpose and profit, while leading a culture of meaning, joy, and innovation, are a necessity for sustained growth. We all have a powerful choice for the role we can choose or not choose to hold in the successful achievement of employee and organizational profitability. In this session you will learn why and how to make a bigger impact on your organization’s successful achievement of these two key drivers of business prosperity.

Tyler Hall

THE PHONE STILL WORKS! THREE WAYS TO STILL USE THE PHONE EFFECTIVELY!

Track: Direct Response

1. Mid-Level Calling
Learn how to utilize the phone with donors who give between $1,000 and $5,000 and upgrading them over time to the $10,000 level. Cultivate these donors with a thorough, long-term, and personalized approached.

2. Mobile Texting
The way people use their phones to communicate is changing. But at its core, it still fosters a two-way, personal conversation. And great news: your donors and supporters are already there. (90 percent of Americans keep their phone within reach 24 hours a day, 7 days a week, and around 95 percent of all texts are opened!) That means phone engagements reap big rewards for organizing, advocacy, and, yes, even fundraising. It can be overwhelming to know where to start or how to grow. See how many organizations have started to implement texting as an essential element of their fundraising.

3. From Online to Phone: converting online activists to monthly donors
Convert online activists (non-donors) into an ongoing, valuable, monthly revenue stream. When these donors come aboard for the first time, they are already pre-selected to be loyal donors, who are also great planned giving prospects as well. Learn how to use Facebook and other social media platforms to generate valuable telefundraising acquisition prospects.

Robert Kowsaluk

John Muir Society and Wilderness Guardian Concierge Sierra Club

BREAKING BEYOND THE BASICS OF MID-LEVEL FUNDRAISING

Track: Program Lifecycle

So, you have a mid-level fundraising program, and you have some of the best practices in play. Now what? In this session we'll help you break beyond the basics! We’ll show you the power of artificial intelligence and multi-channel content strategy to take your mid-level program to the next frontier. We’ll cover smart targeting, optimizing limited staff time, effective cultivation – and take a deeper dive into what it all looks like in action for some of the world’s largest nonprofits.

Seiko Yoshitake

Associate Vice President Anne Lewis Strategies, an Infogroup Company

YEAR END 2019: 30 TAKEAWAYS IN 60 MINUTES

Track: Digital

Amid rapid technological innovation, tax law changes, and a volatile political environment, the marketing landscape is changing faster than ever. With so much revenue coming in between Thanksgiving and the end of December, it’s important to take time to analyze data from this key fundraising period in order to identify changes in donor behavior and to fully understand the latest giving trends. In this session, we’ll analyze the 2019 year-end giving season and present 30 key learnings and takeaways. We’ll cover a variety of digital channels including email, social, search, and display and look at trends across different verticals. You’ll leave the sessions with a better understanding of what happened at the end of 2019 and well-positioned to optimize your campaigns in the future.

Laura Cole (@lauraecole)

Director of Account Services Sanky Communications

ALL IN OR FOLD: ACQ INVESTMENT DURING PRESIDENTIAL ELECTIONS

Track: Navigating Disruption (Sponsored by Production Solutions)

The question of pulling back or increasing your mail acquisition investment during presidential election years should not be a guess. Historical data and trends answer that question with real answers so you can know with certainty if your program should be in it or out. We’ve compiled years of data from every sector to help answer this question and want to share the findings with you. You can’t afford to miss this opportunity to hear from us.

Megan Gamble

Associate Director of Membership and Development Operations NARAL Pro-Choice America

Join the most powerful and influential professionals in fundraising to celebrate the 2020 Max Hart and Rising Leader Award recipients. Congratulations to this year’s honorees:

Rising Leader Award
Erica Best
Director, Integrated Fundraising, Share Our Strength | No Kid Hungry

Max Hart Achievement Award
Phil Wiland
Chairman and CEO, Wiland

FRONTIERS OF SEGMENTATION AND PERSONALIZATION

Putting the right offers in front of the right people at the right moment is critical to maximizing donor response to your organization. In this talk, Michael will use case studies to explore several of cutting-edge tools and techniques that nonprofits are using to drive response through better segmentation and personalization. 

Michael Milton

Senior Vice President, Data Science Infogroup

FACE 2 FACE – MYTHBUSTERS!

Track: Direct Response

Did you know that dropping a penny from the Empire State Building will not kill anyone? That cracking your knuckles does not give you arthritis? That we don’t just use 10 percent of our brains?

We love Busting Myths!

F2F fundraising is one of the fastest growing acquisition channels in the U.S. for sustainer giving, yet compared to other countries the U.S. is still no where close to its potential. Why? We believe that there still exists these myths that are not rooted in data or modern experience about a powerful tool for recruiting quality sustainers. The Mythbusters are going to take our (metaphorical) sledgehammers to smash these myths and give you the facts about F2F to take back to your organization. Each myth will be BUSTED!, PLAUSIBLE or CONFIRMED.

Jake Bradford

Chief Development Officer PFS USA

MAKING IT MONTHLY: ATTRACTING (AND RETAINING) YOUR MOST LOYAL DONORS

Track: Program Lifecycle

Sustainers are the long-term investment that keep the lights on. Using the extensive data in large scale sustainer programs, we'll look at the who gives monthly and current winning tactics for attracting more. Regardless of the size of your sustainer program, you’ll walk away with actionable advice on how to increase and retain your monthly donors.

Dan Pazos

Senior Manager, Digital Fundraising The National Audubon Society

STOP LOSING 63% OF YOUR DONORS EVERY YEAR IN 6 EASY STEPS

Track: Digital

The average nonprofit has a 37 percent annual donor retention rate — which means that 63 percent (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again.

In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

Shiloh Stark

Director of Fundraising The Nature Conservancy

WHAT DO ALL THESE INDICES TELL US?

Track: Navigating Disruption (Sponsored by Production Solutions)

The major fundraising indices tell different stories about the trends in fundraising. Understanding the methodology of each and the information it tells us can help build fundraising strategies. We will cover Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and others.

Carol Rhine

Sr Principal Analyst Blackbaud Target Analytics

It is the best of times and the worst of times for data--great new innovations met with tough new restrictions. Come to this fireside chat about newest privacy legislation threatening nonprofit organizations in new ways — from potentially limiting donor data sources to adding new compliance burdens. Whether you are a company working for a charity, or an organization seeking new donors, you need to know the latest! Come to our panel to learn the latest developments in data privacy challenges, ANA’s actions to develop sound privacy policy at the federal level to help our sector, and learn from your colleagues about how they are managing.

Senny Boone

SVP, Nonprofit Federation, Email Experience Council and Accountability ANA

PRIORITIZE YOUR INVESTMENT; THROW OUT YOUR MERGE PRIORITY

Track: Direct Response

This session seeks to answer concerns about shrinking list universes and provide nonprofits with a guide to leveraging merge-purge in a way that helps to empower nonprofits with merge-purge strategies that will enable them to efficiently maximize their direct mail acquisition universe. Leveraging research conducted across the nonprofit industry and back-tested on several nonprofit organizations, this session will examine the impact merge priority has on list investment opportunity and identify opportunities for nonprofits to efficiently source profitable, unique list universes. We will consider commonly held hypotheses such as the cost of exchange names, the benefit of ranking coop and compiled list sources last, and the effectiveness of a random merge priority.

Beth Wrubleski

Direct Response Manager Amnesty International

RESEARCH UNCOVERS THOSE MOST LIKELY TO MAKE A PLANNED GIFT

Track: Program Lifecycle

Join TrueSense Marketing and Children’s National Hospital Foundation as they explore new research and trends in planned giving as revealed in Giving USA’s latest Special Report, “Leaving a Legacy: A New Look at Today’s Planned Giving Donors." We'll uncover the data about your likely planned giving donors, to put your charity on the path for long term sustainability.

Kurt Worrell (@TrueSenseMktg)

Senior Vice President, Donor Engagement Team TrueSense Marketing

FOLLOWING FACEBOOK – KEEPING UP WITH THE SOCIAL NORMS

Track: Digital

Facebook and other social networking platforms are constantly changing their algorithms, products and formats. How can nonprofit organizations, especially in the small to mid-sized range keep up? In this session, we’re providing insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes. From ad format best practices, to leveraging Facebook Fundraisers, we’ll provide tips and strategies to ensure your social presence is working harder for you.

Cara Holland

Director, Paid Media & Audience Growth ForwardPMX

MANAGING THROUGH EXTERNAL DISRUPTORS: A HOW TO GUIDE

Track: Navigating Disruption (Sponsored by Production Solutions)

In today's complex environment, the question isn't IF there will be a disruptor to fundraising efforts challenging situation, but rather when. To name a few, Presidential Elections, Government Shutdowns, Natural Disasters, Tax Laws, Role of Social Media and Informed Delivery have all changed our landscape, shuffled our cards and kept us on our toes. During this session, we will explore how organizations can plan for and manage through external disruptors. We will provide attendees with a how-to guide for how they can plan for the unexpected, including communication strategies, forecasting, testing and analysis. Actual case studies and planning tools will be provided!

Tracey Burgoon

Director, Direct Response DAV

Because it’s not just what you know, it's who you know. In addition to a strong education conference that provides the knowledge you need to advance you and your organization to the next step, this event is an opportunity to meet people who help you get there. Take advantage of the reception to expand your professional network by joining us for drinks and appetizers with prominent industry leaders and peers and continue your discussions started in the session rooms. What a great way to kick off your evening activities!

When Pete Frates was given a terminal diagnosis at age 27, he told his family “it was an opportunity to change the world”  His mother Nancy tells the story of how her family took her son’s mission and mobilized with passion, dedication and resilience to change the trajectory of an unacceptable, underfunded and not included disease space. Today the results of the money and awareness raised by the ALS Ice Bucket Challenge are both outstanding and triumphant.

Nancy Frates

CEO and the mother behind the ALS Ice Bucket Challenge Team Frate Train

DATA-DRIVEN: WHY ANALYTICS IS YOUR CREATIVE'S BFF

Track: Messaging

Creative is no longer subjective. Just like every other aspect of your direct marketing program, creative is most optimal when it's data-driven. Yet, many nonprofits are still holding on to creative controls and using creative assumptions to design and test messaging concepts.

In an age of radical customization, constant experimentation and untold number of performance metrics, some organizations have made the move to data-driven direct response creative. Data-driven creative is bigger than a test plan against your current control. Data-driven creative is using primary and secondary research to inform your understanding of your audience — and then developing messaging based off insights.

This session will share examples of data-driven creative, showcasing how two organizations created and refined tone, offer and supporting messaging to increase fundraising response.

Mike Heronime

Chief Creative Officer RKD Group

GETTING HANDS ON WITH GOOGLE ANALYTICS

Track: Analytics

Google Analytics houses key insights that a direct marketer can and should be using when developing their plans online and off. But, it can be intimidating. Perhaps someone doesn't understand the terminology or even what information really matters in their day to day work. Our goal in this session will be help attendees cut through all that confusion, get to the data most useful to them and ask questions about how GA might be able to provide them with answers to questions they are having trouble answering. This will be an interactive session during which we will use a live instance of Google Analytics to help attendees see how they can access critical pieces of information that can inform strategic decision making. Before the session, we will collect a handful of questions about using and/or finding insights in Google Analytics, and we will demonstrate the path to finding them. Then we will ask the room to pose their questions, and we can demonstrate live. As we use the tool, we will explain the views to attendees and why particular pieces of data (entry and exit pages, conversion funnels, etc.) are so valuable to fundraisers and direct marketers. Our aim for this session is to make it as interactive and engaging as possible, ideally giving attendees concrete was they can use Google Analytics immediately. 

Adam Faircloth

Senior Director, Digital Engagement and Growth USO

DIVERSITY IN GIVING - ENGAGING A MULTI-CULTURAL AUDIENCE

Track: Grow the Pie

The United States is changing as the makeup of our population becomes more diverse. The number of Hispanic, Asian and African American households has grown significantly in recent years, while the percentage of Caucasian households has declined. We are witnessing shifts in age groups year over year, more so today than in prior years. In addition, our country continues to become progressive as a growing number of Americans openly identify as LGTBQ. How are today's charitable organizations addressing this trend, and what can, and should be done to be more inclusive in messaging and creative applications. Join us for a panel discussion to hear how some organizations are meeting this need - and what additional work they will be doing in the future.

Dave Mallory

Director of Annual Giving Whitman-Walker Health

TRANSFORMATIONAL PROGRAM CHANGE DURING AN ELECTION YEAR

Track: Fundraising Lessons

In this session we’ll look at real life examples of when organizations where faced with challenges and had to make a transformational program shift and how a Presidential Election cycle could help (or hurt) your organization's growth. This panel discussion includes industry and nonprofit leaders who will answer questions that they’ve heard from their own Board and CEOs that required shifts within their programs, so you can prepare how you’d answer something similar when you want to make a transformational shift. Similar to the television game show “Around the Horn” this moderated discussion will award panelists with points for good arguments for or against topics such as:

• Politics is everything and your donors don’t care about your cause in an Election year.
• Political emails are killing a dying email program – Right or Wrong?
• Sustainers aren't worth the sacrificed one-time giving revenue
• Mid-Level and Major Donor Programs should drive Low-Dollar investment strategy – Convince me otherwise.
• Direct Mail and Digital Programs are two separate teams that should only focus on maximizing their independent revenue lines

Luke Franklin

Vice President, Membership ASPCA

DISPELLING THE MYTHS OF PSAS & HOW THEY SUPPORT FUNDRAISING

Track: Messaging

Give a hoot, don’t pollute. Friends don’t let friends drive drunk. This is your brain on drugs.

Each of those tag lines are from powerful broadcast public service announcements (PSAs) that were agents of change in fighting pollution, drunk driving and the war on drugs in the 70s, 80s and 90s. Public service advertising continues to be a proven force in changing public attitudes on a multitude of topics such as drinking and driving, crime prevention and numerous health and safety issues.

Yet in today’s digital age, many organizations view PSAs as a digital only tactic, posting them only on social media and their websites. Also, PSAs are thought to have no direct ROI impact on fundraising. Both perceptions are wrong.

In this session, we will dispel many of the myths about PSA programs and show how one charity had a direct lift in response and gift size thanks to an integrated PSA campaign

Amy Haynes

Vice President, Projects and Brand Integrity 1st Degree

LOTS OF DATA FROM MANY SOURCES? HERE’S WHAT TO DO WITH IT

Track: Analytics

The Human Rights Campaign (HRC) has a large network of advocates and supporters, meaning a lot of data coming from multiple places. But having data scientists alone won’t ensure success. HRC will talk about how they wrangled millions of data points across various platforms and data sources to create a 360-degree profile of each constituent, enabling their team to support the organization’s mission with actionable and accessible insights. They will share best practices and lessons learned in reporting, data hygiene, and analysis, and, importantly, how to integrate with other departments to ensure their insights lead to action.

Susan Paine

Director, Analytics and Strategy Human Rights Campaign

AUTHENTICITY & EXPERIENCES: CULTIVATING MILLENNIAL DONORS

Track: Grow the Pie

Are you looking for younger donors? Think it can't be done?

Think again and come to this session to discover organizations that are successfully homing in on millennials in efforts to broaden the demographics of their donor base and set a foundation for future fundraising success. From National Audubon Society's Young Birders Campaign that illustrates the joy of birding to young urban professionals through experiential marketing… to the National Trust for Historic Preservation's Next Gen Preservation campaign promoting diversity of our cultural history and Facebook birthday campaigns, organizations are finding new and novel ways to meet millennials where they are and bring them onto their files. And we're eager to show you how you can connect with younger donors too.

Andrew Simpson

Vice President, Marketing National Trust for Historic Preservation

NONPROFITS & THE IMPORTANCE OF STORYTELLING

Track: Fundraising Lessons

Like the for-profit world, the marketing landscape for nonprofits has changed dramatically in the past decade. Increased competition—both among other nonprofit entities and general market brands—for the attention of the consumer means that new approaches to building awareness and financial strength are required.

Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at Kaiser Permanente, a not-for-profit health care provider, will introduce you to his assessment of how nonprofits can leverage brand strength to realize their fundraising goals. He will also identify and demonstrate tools to help your organization develop strategic storytelling and archetype development frameworks to more clearly position your brand in the marketplace and better identify high-value audiences for engagement and growth.

Franklin Parrish

Senior Director of Brand, Marketing, and Creative Services Kaiser Permanente

TEN EMAILS YOU NEED TO SEND IN 2020

Track: Messaging

Email has grown up.

Modern email programs are mindful of deep segmentation, automated journeys, data privacy and email security.

This new age of email marketing requires that we add sophistication to strategies to better understand the subscriber experience and improve measurement of email results.

This session will reveal ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.

Stephanie Filer

Director of Development Animal Rescue League of Iowa

HOW TO INTEGRATE YOUR DATA TO CREATE A SINGLE CUSTOMER VIEW

Track: Analytics

Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a single view of their prospects and constituents across all programs. While this may sound intuitive and even elementary, many of the largest and most advanced nonprofits struggle with this every day. This allows nonprofits to leverage analytics and insights to better understand audience interests, attitudes and behaviors to create more relevant content, improve targeting, optimize spend across all media and channels to improve engagement, retention, gift frequency and short and long-term.

In this session, Becky Johnson, VP of Constituent Experience and Digital Transformation at The American Heart Association, will share how she is transforming an iconic brand into a model of fundraising efficiency and effectiveness.

Becky Johnson

Vice President of Constituent Experience and Digital Transformation The American Heart Association

WHY SHOULD HISPANICS GIVE TO YOU?

Track: Grow the Pie

In this generation, the key to accelerate fundraising growth is to recognize the potential of diversity donors. But are nonprofits communicating effectively their causes to ethnic audiences? In our groundbreaking research "Why Should Hispanics Give to You?", we found most organizations struggle to articule their value proposition to this influential demographic segment. The study looks at 57 leading nonprofits across six different verticals and scores the effectiveness of their message on the web, social, email, and phone based on a proven methodology developed by MECLABS. Among the nonprofits analyzed are The Nature Conservancy, Salvation Army, San Diego ZOO, St. Jude Hospital, and University of Miami.

Ivan Leon (@IvanKerux)

Chief Strategist Kerux Group

TOP LESSONS NONPROFITS CAN TAKE FROM THE COMMERCIAL WORLD

Track: Fundraising Lessons

Learn what commercial brands are doing to identify and create long-term relationships and build affinity with their customers. How can nonprofits learn from the resources and investment that these brands use to drive revenue by focusing on all aspects of their brand? Hear the perspective of two nonprofit organizations that are taking action to apply many of these principles and how they believe building your brand leads to stronger fundraising programs.

Jane Chong

Co-founder & Partner Full Hearts

Imagine if you could go to this year’s ANA conference … and hear and see all the very best ideas in just one 40-minute session?  Imagine investing less than one hour, and walking away with 5-10 incredible concepts that can change your fundraising program immediately?  How much could that change the trajectory of your nonprofits program – and your career?

This year, for the first time in our history, the ANA will comb through all 31 presentations and speeches at the Conference – and then share the very best ideas we saw, in one fun, fast-paced, ‘best of’ session. Want to hear the smartest new ideas in analytics? We’ll tell you all about it. The best new creative concept that is moving the needle?  We’ll show you what it looks like.  Wondering if there’s a new integration idea that is driving record-breaking results?  We’ll share the story … the slides … the whole concept so you can begin leveraging it on your fundraising program now. 

How many times have you said to yourself – “If I can just learn one big new concept, it’ll make all the difference for my mission?”  Well, here’s your chance to hear and see up to 20 of the best ideas, all in one session.  Join us for the 2020 ‘Mark of Distinction’ closing session, featuring the most distinctive ideas that made their mark at this year’s ANA.  And start hyper-charging your fundraising results immediately.

Tom Gaffny (@tomgaffny)

Principal Tom Gaffny Consulting