Understand Your Consumer with NLP and Machine Learning | Event Recaps | All MKC Content | ANA

Understand Your Consumer with NLP and Machine Learning

More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.