YouTube and Meta Don’t Care About Your Brand’s Safety | Industry Insights | All MKC Content | ANA

YouTube and Meta Don’t Care About Your Brand’s Safety

The philosophy behind the default ad campaign settings of platforms like Meta, YouTube, and TikTok is simple: “More is better.” The more impressions and clicks a campaign get, the greater the brand awareness achieved. But as reports have recently revealed, this practice may be doing more harm than good when it comes to brand safety.