A Diversity Report for the Advertising/Marketing Industry (2022)
This report is from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) and based on three separate studies among ANA members.
The report reveals that representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies — the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.
Just as we did in prior years, three ANA studies help provide an understanding of diversity at ANA member companies:
- ANA Board of Directors and Select Member Companies Diversity Benchmark: Gender and ethnic diversity among the U.S.-based marketing departments of 81 ANA member companies, representing 19,966 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
- ANA Overall Membership: Gender and ethnic diversity of the overall ANA membership, representing 32,623 individuals who provided gender identity and 29,194 who provided ethnic diversity information. This analysis also includes information on sexual orientation.
- ANA Member CMOs: Gender and ethnic diversity of the CMO/CMO-equivalent at 931 ANA member client-side marketer company members.
This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.
ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand this work in 2023.
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Source
"A Diversity Report for the Advertising/Marketing Industry (2022)." ANA, November 2022.