All MKC Content
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Executing the Big Idea Through to the Point of Purchase
Conference Session Videos August 10, 2021In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Executing the Big Idea Through to the Point of Purchase
Event Recaps August 10, 2021Speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Fueled by the Future
Conference Session Videos August 10, 2021Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.
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Media Agency Partnerships in a New Age
Event Recaps August 10, 2021MediaSense offered advice for working with agencies in a reshaped media landscape.
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Serta: Innovation at Every Touchpoint
Conference Session Videos August 10, 2021In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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Serta: Innovation at Every Touchpoint
Event Recaps August 10, 2021Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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The Benefits of Performance Marketing
ASK Answers August 10, 2021ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
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The Hershey Company’s Approach to Media Agency Pitching
Event Recaps August 10, 2021Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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Abby Hirschhorn on H2H Centricity
Beyond Profit Podcast August 9, 2021In this episode of Beyond Profit, Abby Hirschhorn, cofounder of Human Intelligence, explains why the most successful brands are human-to-human centric, how to discover a brand’s purpose, and the benefits of being a purposeful brand.
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2RM B2B Marketing Guide: Content Marketing
Knowledge Partners August 7, 2021A summary of tips to B2B marketers on how they can improve their content marketing.
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Partnership for Responsible Addressable Media: Community Update
Webinar Rewinds August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
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The Full Return of Live Events Remains Down the Road
B2C August 6, 2021With most people willing to travel and venues once again filling to capacity, what’s the hold up on business-related events? The answer is, well, businesses, as they put the kibosh on travel spending and limit live programming. Meanwhile, brands are testing new concepts and creating more interactive elements for their virtual events.
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Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinar Rewinds August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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B2B Marketers Eager to Turn the Page on Content Marketing
B2B August 4, 2021The pandemic has forced many B2B marketers to reevaluate their overall content marketing strategy, what with buyers’ needs changing at a rapid clip. Amid the last gasps of ‘spray and pray,’ B2B companies seem to be finally moving toward developing more personalized messaging that seeks to solve customers’ problems rather than just provide them with information.
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Conference Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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How an #OffTheWall Ethos Embodies Purpose and Drives Brand Loyalty
Conference Session Videos August 4, 2021In this video, Kristin Harrer, Vans CMO, discussed how the brand looks to uplift, celebrate, and empower creative ambassadors and local communities to share their stories and amplify the power of creativity.
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How an Asian-American Agency Took a Stand Against Hate
Event Recaps August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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How an Asian-American Agency Took a Stand Against Hate
Conference Highlights August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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