Partly Sunny! Forecasting Improvements in Multicultural Targeting Data | Webinar Rewinds | Event Video | All MKC Content | ANA

Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.