Webinars
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The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities
Webinars July 7, 2021With more than 70 percent of U.S. online product searches now starting on Amazon, the marketplace is not only an Ecommerce site, but has now become the central place where business and consumer buyers go first to research and discover products and brands. In the B2B sector, Amazon has already become one of the world's largest distributors, completing over $25 BN in sales in 2020. The competitive landscape for manufacturers has changed, and many do not realize it. What are the implications for marketers and executives of this shift? Should practitioners embrace the change and sell on Amazon, or stay away in favor of fully controlled marketing channels? Is this all or nothing, or is there a blended approach? And if manufacturers pursue the channel, what is required to maintain control and optimize? Brands must stay agile in understanding these shifts, and change their approach to create content like podcasts or digital experiences that are not only relevant to timely market needs, but create flexibility for when the buyer wants to interact and consume information at their own pace. As vice president of marketing at Panasonic System Solutions Company of North America, Brian Rowley will discuss the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile in making necessary adjustments to the way a brand engages prospects through content and experiences.
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Up Your Email Marketing Game Through Testing and Optimization
Webinars June 30, 2021In this webinar Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair is joined by other strategy experts for a breakdown of testing best practices and an approach to email marketing optimization. You’ll learn the payoff of different tactics, how to avoid rookie mistakes, and see how actual brands are innovating and succeeding with optimization.
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What Marketers Need to Know About Google Analytics
Webinars June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland will share what you need to know to become an analytics pro.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinars June 24, 2021Identity underpins every aspect of the campaign lifecycle – from data onboarding and media buying to creative personalization, measurement, and attribution. For the first 15 years of the programmatic industry, the “IdentityScape” consisted of two IDs: the cookie and the mobile address identifier (MAID). With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. Because there is no single piece of technology that can replace cookies and MAIDs, this new world will be much more complicated with media buying and measurement fragmented across multiple ID spaces. With that, a whole new set of challenges emerge for the digital marketer: how to provide an accurate view of reach, frequency and attribution across multiple identity spaces; how to assemble a single, consolidated view of the customer journey across multiple, disparate datasets; and how to personalize creative in the absence of cookies.
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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan
Webinars June 24, 2021While the pandemic altered marketing plans for every brand, the economic recovery is well underway. Consumer spending is on the rise as people are emerging from a year indoors with a new lens and renewed appreciation for out-of-home (OOH) ads. OOH is poised to power brands to greater success in 2021.
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Break the Cycle with Data: How Creative Can Change Consumer Behaviors
Webinars June 23, 2021As the cookie crumbles, government regulations increase, and consumer privacy takes center stage, brands must look toward AI and advanced tech to meet the needs of the evolving ecosystem. In this session, we will discuss how marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.
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NFTs: What Are They and How Is This Relevant to the Marketing Industry?
Webinars June 23, 2021The growth of non-fungible tokens (NFTs) has been explosive in the first half of 2021 with notable projects: the auction house Christie's selling a Beeple NFT for $69 million; the multimillion dollar marketplace of NBA’s Top Shot; and Gary Vaynerchuk’s first NFT collection, VeeFriends. In this webinar, Mike Berberich, Senior Director, Content Strategy and Marketing Futures at the ANA, and Elliot Lum, EVP, Growth and Community, at the ANA Educational Foundation (AEF), will provide a broad overview of the NFT market and offer some broad implications of how NFTs may impact the marketing and advertising industry.
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From Billions of Tweets to 6 Key Trends: Helping Brands to Connect With What Matters
Webinars June 17, 2021We know that some of the most culturally relevant brands are also the ones that perform the best. We also know that if something is happening in the world, it’s being talked about on Twitter. So we analyzed billions of Tweets from the last two years to get a better understanding of the evolving cultural trends and conversations shaping our future. In this session, we’ll share 6 key trends surfaced from that research, equipping brands to better connect with consumers around what matters to them most.
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Do This, Not That: Email Marketing Tips That WORK
Webinars June 16, 2021Hear the latest email best practices to cut through the noise and ensure your emails are making an impact. He’ll zero in on how to increase open rates with a few easy tweaks, how to get more responses on email offers and how you can improve email marketing ROI. From how to craft the best performing subject lines to creating interactive designs
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How Turtle Wax Measures Influencer Marketing ROI
Webinars June 16, 2021Tracking influencer marketing ROI is a top challenge for many marketers. In this webinar, Kelly Cagney, director of global marketing at Turtle Wax, will present a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of this important marketing lever.
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How Better Cybersecurity Creates Better Customer Experiences
Webinars June 9, 2021Many digital experiences are lackluster and leave a lasting negative impression, leading 40% of customers to abandon an enterprise after a single bad interaction. How can brands deliver a better customer experience that keeps consumers coming back? They must provide seamless customer interactions without compromising data and privacy, and multi-screen behaviors have made this more challenging. In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, will share how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.
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Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinars June 9, 2021The clouds are lifting! Since the Alliance for Inclusive and Multicultural Marketing (AIMM) began benchmarking data quality last year, the “visibility” of African Americans, Asian Americans, and Hispanics has improved – both accuracy and representativeness of ethnic segments have steadily increased. Biases are lessening. There’s more transparency.
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How Brand Experiences Drive Customer Experience with First-Party Data
Webinars June 2, 2021With the continuation of GDPR and the enhancement of CCPA, brands and marketers must find new ways to compile data on customers and users. The best way? Gather it yourself. In this webinar, Jonathan Yaffe, CEO and Co-Founder, AnyRoad, will share how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user. He will discuss how he has worked with brands to compile insights before, during, and after experiences; what data points experiential marketing offers that are otherwise hard to discern; and how brand experiences will add value in a post-GDPR world.
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How Unilever is Using Technology to Drive Brand Through Conversion
Webinars May 26, 2021SmartyPaws, an emerging pet brand, sought over the past year to build its brand among new pet parents with personalized messaging that leverages technology to transform brand experience and drive commerce direct into cart/store. In this webinar, join Aki Technologies and SmartyPaws, a unit of Unilever, to share the story of their partnership and collaboration leveraging Aki’s personalization @ scale technology and the role that this technology plays in driving brand through conversion.
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The Early Bird Catches the Worm – Readying Your Holiday Email Strategy!
Webinars May 26, 2021Learn from differing brands’ perspectives – advice and best practices for how to navigate and prepare email marketing campaigns for the 2021 holidays. Our panel will share stories and tips for how to engage and delight subscribers, increase ROI and help you stay sane as you plan it all!
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Data & Analytics Webinar
Webinars May 20, 2021Marketing Evolution will share the latest trends in marketing analytics and strategic planning.
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From Insight to Action: Uncovering Key Issues of Gender Equality in the U.S. and How Marketers Can Make an Impact
Webinars May 20, 2021As we pass the one-year mark since the WHO announced a global pandemic, the crisis has forced a reckoning with persisting inequalities. During this time, dentsu and ANA’s SeeHer collaborated on an original study surveying consumers’ perception of the state of gender equality.
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