Webinars
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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace
Webinars February 10, 2021As marketers, it is not news to us that marketing has been going through a disruptive sea of change. The role of the marketer has shifted from building brands and driving consumer communications to commanding an essential seat in the C-suite as a leader of growth acceleration. This shift, further accelerated by COVID-19 and the related changes to consumer behaviors and attitudes, requires marketers to gain new skills, capabilities, operating models, and a modern toolkit to survive and thrive in this dynamic future. In partnership with ANA, Radically Simple Marketing launched the Marketer’s Blueprint for the Future Assessment to understand how marketers could respond to this shifting landscape and maximize value in a manner that fits their unique brand needs. In this webinar, we’ll share the results of this seminal study conducted with CMO’s and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.
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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Webinars February 10, 2021Marketers are evolving their customer strategy, while learning to navigate a marketing data & technology environment with increasing regulation and strategic shifts. Supporting the customer’s journey, while ensuring consent and data privacy are at the forefront, requires enterprise-wide coordination across people, process, and technology. Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience online and in-store, pre, during and post purchase. The company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.
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How to Keep Lapsed Donors from Staying Socially Distant
Webinars February 3, 2021Together with Anne Lewis Strategies, Save the Children is doing just that through powerful, AI-backed reactivation modeling that targets these valuable lapsed supporters and brings them back into the organization's orbit. In this session, you'll learn how we put this predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships - all while breaking even in just two weeks.
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CES 2021: What Marketers Need to Know About the Latest Tech and Trends
Webinars February 3, 2021The world’s most influential technology event has gone virtual – and so have we. In this webinar, join us as we bring to life the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications. We will share updates on the most salient trends – from streaming, to 5G and mobile, to advances in artificial intelligence and autonomous driving – and how consumers are behaving, interacting, and buying differently. Presented by MDC Partners and The Stagwell Group and led by industry expert Michael Bassik, attendees will walk away with a better understanding of CES and what the brave new world of technology innovation means for brand marketers.
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How to Translate Social Messaging into Effective Digital Audio
Webinars January 28, 2021Join Pandora for an interactive talk about audio creative focused on the benefits of audio advertising over social media advertising. This session will include practical examples of how to translate your existing social messages into effective and compelling digital audio spots and provide tools to help you lean into the many advantages of digital audio.
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How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Webinars January 27, 2021From persona development to creative look and feel remastered to suit modern and age-old audiences alike, the RockHall.com team will share key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.
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How to Optimize Your Supply Path in 15 Minutes
Webinars January 27, 2021Supply Path Optimization (SPO) is one of the biggest topics in ad tech in 2020. SPO helps eliminate inefficient or fraudulent supply paths that keep you from getting the best possible ad performance at the lowest cost.
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Martech Procurement Resources for Marketers and Procurement Specialists
Webinars January 21, 2021Martech has been identified as an essential component of helping marketers manage business transformation so the ANA has made martech a critical priority and has established it as a strategic capability in order to help marketers master the stack. Martech spending has doubled in the past two years to approximately $121.5 billion globally in 2019, with the number of martech vendors growing to 8,000. As growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. ANA has built a solution by retaining the Venable LLP, our data and technology law firm to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process and drive towards a more efficient evaluation and negotiation. Learn how these tools can help marketers secure substantially better value out of your martech investment, drive growth and eliminate waste. With examples from the Telecommunications industry, Noah Choi, Industry Manager, Technology & Telecommunications at Facebook, will share how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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Inspiration from Award-Winning Email Marketing Campaigns
Webinars January 20, 2021Curious to know the secret to winning an ANA EEC Program Award? Looking to level up your email marketing campaigns? Join us for an insightful presentation showcasing how two of our prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI. The Salvation Army transformed its Giving Tuesday campaign using key donor data to win the 2020 Best Overall Improvement award. Meanwhile, Pilot Flying J deployed a series of targeted messages centered on audience-specific mobile app features that engaged and delighted its customers, winning the 2020 Cross-Channel Award. Together, these brands will share the impact email is having on the marketplace and within their organizations, and what it takes to create a winning campaign. Get your amazing marketing campaigns recognized Leaders of the EEC Awards subcommittee—Chair Ryan Phelan of Origin Email and Vice-Chair Jose Cebrian of Merkle—will also be on hand to guide you through the new email awards season. Be the next shining star to receive the ultimate honor in email marketing, winning an ANA EEC Program Award.
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The Future of Search Marketing: What's Now. What's Next.
Webinars January 20, 2021From marketplaces to smart speakers to augmented reality - search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead. This session will cover the past, present, and future of the ever-changing SERP (search engine results page) and what marketers need to know about it. We'll be enough in the clouds for the visionary CMO, and enough in the weeds that a marketing director can leave with actionable take-a-ways.
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Going Beyond with Jeep’s Passion for Adventure
Webinars January 13, 2021Today’s marketers have to think beyond consumer’s wants and needs — they have to understand what inspires them and who they aspire to become. That mindset drove the strategy that reinvented Jeep’s 15-year Winter X Games sponsorship. In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinars January 13, 2021Over 47 brands spent $1 billion or more last year on marketing in the U.S., according to Ad Age. For the rest of us, that figure can be daunting. How can brands being outspent by their competitors continue to compete and win?
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinars January 6, 20212020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this webinar, we’ll walk you through the most important points of our latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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Inspiring Organizational Change: Keeping the Complexity Simple
Webinars December 16, 2020The value of an agile organization that moves effectively cannot be underestimated – In fact, it can be quantified. In this webinar, we’ll discuss topics including managing change, effective communication, utilizing technology to your advantage, and how to generally inspire change within your own organization and others – all without creating (too many) enemies.
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The 7 Dimensions of Successful In-House Design
Webinars December 16, 2020While in-housing has become the go-to strategy for CMOs looking to transform their marketing teams and re-think their spend, it is clear that there is no "one size fits all" solution to the in-house challenge. Organization design and performance management continue to be a challenge for marketers building in-house teams, while maintaining partnerships remains important as 95% continue to work with external agencies. In this webinar, Greg Paull, Co-Founder and Principal at R3, shares best practices on how marketers can structure in-house agencies for success, and discusses tactics on how to better manage processes and performance with both internal teams and external suppliers.
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinars December 15, 2020The only way to grow (with rare exceptions) is with “must haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors. Subcategory-driven growth has exploded in the digital era because of technology advances and the fast, inexpensive market access made possible by e-commerce and digital communication.
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5 Foundational Emails and How to Make them More Effective
Webinars December 10, 2020In this session, we’ll walk you through steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers. You'll then see it in practice and hear about the foundational emails and how they make personal connections with their subscribers.
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