Webinars
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How to Overcome Today’s Data and Measurement Challenges
Webinars May 20, 2021Amid data deprecation and constantly changing regulations, overcoming modern measurement challenges can feel insurmountable. But with the right data-driven, action-oriented strategies in place, brands can still find – and quantify – success. In this webinar, Analytic Partners and Twitter will discuss how a holistic approach transformed Twitter’s ability to quantify influences on brand and business outcomes, and how other brands can apply Commercial Mix Analytics to their strategies to uncover new opportunities for sustained growth.
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2021 Giving Season: Readying Your Year-End Strategy and Maximizing Your Donations
Webinars May 19, 2021From Giving Tuesday through December 31, studies show approximately 30% of all nonprofit giving happens during the last month of the year. Donors are generous during this period and it is a wonderful way for even the smallest nonprofit to boost their donations and energize their mission for the coming year. It is never too early to prepare for the Giving Season. Our fundraising experts will share trends, tips and strategies for readying your organization.
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How Marketers Can Bridge the Creative/Media Divide
Webinars May 19, 2021Creative and Media teams must work together, but they are not always aligned on what it takes to go from the "big idea" the brand asks for to the "300x250 dynamic GIF" tailor-made to "moms who cook" that the media team needs for relevance. In this webinar, we will address the challenges, strategies, and solutions that work to bridge these gaps in collaboration and communication as the pace of marketing requires ever more agility. We'll discuss whether it matters where the people sit (i.e., with in-house teams or at the agency); where the process works best; and where there is room for improvement.
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Privacy Sandbox for Advertisers: What you Need to Know
Webinars May 13, 2021Recently, Google Ads reinforced their commitment to the Privacy Sandbox — a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies. During this webinar, Google will introduce the key concepts of the Privacy Sandbox and discuss the important developments and milestones that advertisers should be aware of. Chetna Bindra is the Group Product Manager for Ads Privacy & Safety at Google. In this role, Chetna helps set the vision and strategy for Google’s work to create a long-term viable ads ecosystem for publishers, users, and advertisers. Chetna is also joined by: Ari Levenfeld, Senior Manager for Advertising Public Policy at Google; and Alex Propes from Google's Industry Relations team.
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Ford’s Journey in Automating their Agency Management
Webinars May 13, 2021In this webinar, hear from members of Ford’s Global Agency Management Team as they share their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines. This webinar will focus on the challenges, requirements, and results the project team achieved in coordination with their agencies. The team will also share insight into the key factors that made their initiative successful.
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How To Create Shoppable Moments Everywhere
Webinars May 13, 2021According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy 5x faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. Sometimes the first time they even interact with a brand is when it arrives at their doorstep.
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“It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing is Now
Webinars May 12, 2021We’re here to show you that CTV can be an effective surround-sound AND revenue-driving channel. We’ll dig into programs run with our clients, Best Friends Animal Society and PLAN International USA, to show you what the CTV test phase looks like versus the fully optimized, as well as the results. And we’ll show you why CTV isn’t just great for digital-first organizations, but also for those relying on traditional channels like DRTV, too!
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Launching B2B Marketing and Sales Programs in a Virtual World (B2B Marketing Series)
Webinars May 12, 2021There is little doubt the current and future B2B channel and sales enablement landscape is forever changed. Traditional channel activities like in-person events, face-to-face meetings and personal connections may come back, but not likely anytime soon. So how do enterprise marketers try to engage, motivate and inform their reseller network in the new virtual world? This session showcases a recent Case Study featuring Lenovo, and their agency partner Cargo, on how they launched a major channel initiative using a “entertain them” first strategy. Taking cues from ESPN SportsCenter, the Lenovo + Cargo team will share how they deployed a combination of pre-recorded, downloadable and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.
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Ensuring a Return on Purpose
Webinars May 5, 2021Ensuring a Return on Purpose While more and more brands are embracing purpose as a growth driver, many still struggle with defining purpose, activating it across the organization, and measuring the return on investment. In fact, studies show that having a system to demonstrate the business and societal impacts of purpose is critical to prioritizing purpose in the organization.
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Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers (B2B Marketing Series)
Webinars May 5, 2021Today’s next normal has changed how buyers engage with brands, deciding how and when they want to deepen a connection, or even cut ties. The days of passive exchanges of information on trade show floors are over. Our digital world has given the buyer the power to drive the engagement process, forcing brands to dial back their former marketing messages and listen more carefully to buyers’ wants and needs. Brands must stay agile in understanding these shifts, and change their approach to create content like podcasts or digital experiences that are not only relevant to timely market needs, but create flexibility for when the buyer wants to interact and consume information at their own pace. As vice president of marketing at Panasonic System Solutions Company of North America, Brian Rowley will discuss the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile in making necessary adjustments to the way a brand engages prospects through content and experiences.
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The 2021 Genius Awards: What You Need to Know to Win
Webinars April 29, 2021The 2021 Genius Awards: What You Need to Know to Win
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How Marketers Can Help Minimize Mistrust of the COVID-19 Vaccine for Diverse and At-Risk Populations
Webinars April 28, 2021The COVID pandemic has affected diverse populations throughout the United States with loss of life, sickness, and risk exposure stemming from multi-generational households, systemic inequities, and the need to continue to work outside of the home. Now, these same communities are reticent to get vaccinated due to fear and mistrust in our systems. In this webinar, join the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists for an important discussion centered on disseminating truthful and trusted information on COVID among at-risk populations. We will discuss ways marketers can get involved to help increase segments’ vaccination rates and sense of trust in order for all of us to get back to a greater sense of normalcy. A vaccination for all means the ability to #SeeALL once again.
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How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World
Webinars April 28, 2021This session will analyze, interpret, and discuss the importance and impact of social and environmental issues on the reputation of companies. Powered by proprietary RepTrak data and shaped by CMO / CCO contributors from leading multi-national companies as panel participants, this moderated session will get to the heart of how ESG-related issues influence behavior. Key takeaways will include an understanding of what factors underscore the drivers of brand reputation -- including social injustice, diversity, gender egalitarianism, supply chain, and net zero carbon footprint - and how companies can proactively benefit from tapping into these insights to make the world a better place to live and yield competitive advantage.
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Partnership for Responsible Addressable Media: Community Update
Webinars April 28, 2021The Partnership for Responsible Addressable Media (PRAM) is a cross-functional coalition made up of advertisers, publishers, agencies, platforms, and data & technology partners focused on developing principles, standards, and global guidance to safely and effectively address today’s changing addressable media and marketing landscape. With consumer interests at its core, PRAM was created to advance and protect critical functionalities for digital media and advertising, while safeguarding privacy and improving digital experiences. As legacy solutions fade, PRAM is uniting the industry’s diverse talent in creating consumer and privacy-focused alternatives that include First-Party, Browser/OS-Linked, and 1:1 Linked audiences, among others, as innovative solutions to enable and fuel the future of marketing.
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinars April 21, 2021As spammers and phishers have continued and even stepped up their efforts to email unwanted, misleading and/or harmful messages, email authentication has become increasingly important! It is key to preventing email fraud and improving your email deliverability. Learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinars April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate, a coalition of nonprofits advocating for the Asian American and Pacific Islander (AAPI) population. There is both fear and concern among the Asian American community about how best to address these unprovoked attacks. In this webinar, Elliot Lum, EVP, Community and Growth, at the ANA will examine why this is happening now and how the industry can respond both collectively and as purposeful companies and brands to address these incidents of hate.
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