Webinars
-
The 3 Social Media Waves of the Black Lives Matter Movement
Webinars April 14, 2021The Black Lives Matter movement has been fueled not just by incidents of violence against Black people, but through social media, which has flooded powerful messages and disturbing videos straight to our phones. While technology has created universal awareness of #BLM, it has also distorted it as the movement takes on different meanings depending on who you follow and your personalized content feedback loop. Brands taking a stand on this and other social issues must craft messaging that meets required understanding, authenticity, and diversity in the minds of consumers, regardless of the context in which they see it. In this webinar, Husani Oakley, Chief Technology Officer at Deutsch NY, will discuss the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
view -
-
The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future
Webinars April 8, 2021Join Meredith for the unveiling of an ambitious, national study on American women that will reveal for the first time the psychological effects of the pandemic and how consumer behaviors will change as a result. In this webinar, marketers will learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future. This session will also feature Kantar’s top futurist with an urgent forecast: “Disruption is the New Normal.”
view -
Creating Accurate Portrayals of Women and Girls: The Business Impact of Getting it Right
Webinars April 7, 2021The SeeHer mission is to drive accurate portrayals of women and girls in marketing, advertising, media and entertainment. In this webinar, join Nadine Karp McHugh, President, and Latha Sarathy, EVP, Analytics, Insights and Measurement, both of SeeHer, for this timely and thought-provoking conversation about why accurate portrayals are fundamentally important to every business. Attendees will learn Why it Matters; How to Get it Right; Creating Benchmarks & Measuring Progress; and the Impact on Business Growth and Brand Vitality.
view -
Human-Centered Design: Moving From Transaction to Attraction (B2B Marketing Series)
Webinars April 7, 2021Throughout her storied marketing and PR career, Stephanie Moritz has ushered big name brands — including ConAgra Foods, The Hershey Company, and Jim Beam — to household name status. In 2015, she joined the American Dental Association as its CMO — without a background in associations, nonprofits, or dentistry. But her industry perspective has radically reconstructed the ADA’s marketing efforts, adding value for its members and reshaping its public perception to a friendly, trusted source of health care information — a far cry from its appearance as the sterile, authoritarian voice of the dental establishment. In this informative session, Moritz will tell the story of how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.
view -
Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinars March 31, 2021In this webinar, Kathy Cuevas, Assistant Vice President, Employer Branding and University Relations at L’Oréal, will share how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
view -
YouTube Suitability Best Practices and What They Mean for Your Brand
Webinars March 25, 2021In this webinar, learn more about YouTube's journey to developing their platform's policies, guidelines, and principles for how to use each of their Suitability controls. Get a behind-the-scenes look at what their controls mean and how they should be implemented to maximize your reach and ensure your brand is supporting diverse content.
view -
Linking Inclusion to Business Outcomes – Results from ANA’s My Voice Matters Study
Webinars March 24, 2021There are many different methodologies to measure inclusion, from employee satisfaction surveys to external financial indices. The ANA Educational Foundation collaborated with many different industry marketing, agency, and publishing partners to develop a study that links inclusion to business outcomes. This study, called My Voice Matters, measures inclusion across a variety of dimensions including when business decisions get made, when promotions are being decided, and overall sense of belonging in the industry. In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, will share the results from the study and the implications of these results for different constituencies within the industry.
view -
What Marketing Talent Wants
Webinars March 24, 2021There’s often a disconnect between what employees want and what employers think employees want. The World Federation of Advertisers (WFA) recently conducted a global survey of 432 client-side marketers to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, Senior Manager, Global Marketing Services at WFA, will share what attributes truly resonate with the marketer of today both in a company, as well as a marketing team. She’ll also be joined by Teal Franceschi, formerly of Apple, and Robin Dagostino from SAP, who will share their own tips and experiences in the areas of employer branding and culture and the implications for brands looking to attract and retain top marketing talent.
view -
Agile Marketing: There's More to Agile Email than Two-Week Sprints
Webinars March 17, 2021You’ve likely heard the phrases “agile marketing” or “We’re moving to agile,” but what does it mean to be a truly “agile” email marketer? Learn from practitioners on the front lines how to implement proper processes for continuous improvement and plan for change. You'll learn the mindset, process and tools to help make your team more nimble, agile and able to adapt quickly [or on the fly] to drastically reduce design, approval and deployment time.
view -
The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinars March 17, 2021There’s a gap when it comes to diversity and inclusion in the advertising and marketing industries. Verizon’s Adfellows program was designed to address this gap by creating a space for new players in the industry. In this webinar, Deirdre Robinson, Senior Director, Social Responsibility and Marketing Capabilities at Verizon, will share how this program was developed, how companies can get involved in this fellowship, and join organizations such as American Express, AB InBev, McCann Worldgroup, and Momentum Worldwide to build a diverse talent pipeline.
view -
Martech Procurement Resources for Legal and Procurement Teams
Webinars March 11, 2021Martech has been identified as an essential component of helping marketers manage business transformation so the ANA has made martech a critical priority and has established it as a strategic capability in order to help marketers master the stack. Martech spending has doubled in the past two years to approximately $121.5 billion globally in 2019, with the number of martech vendors growing to 8,000. As growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. ANA has built a solution by retaining the Venable LLP, our data and technology law firm to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process and drive towards a more efficient evaluation and negotiation. Learn how these tools can help marketers secure substantially better value out of your martech investment, drive growth and eliminate waste. With examples from the Telecommunications industry, Noah Choi, Industry Manager, Technology & Telecommunications at Facebook, will share how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
view -
Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Webinars March 10, 2021The ANA Educational Foundation (AEF) released a study called the Structural Racial Diversity Disconnect in Entry-Level Hiring in the Marketing and Advertising Industry, which builds upon close to 500 interviews the AEF conducted across its key stakeholders - academia, industry, and talent. The study called the industry to come together as trade associations – the AEF, the American Association of Advertising Agencies (4A’s), American Advertising Federation (AAF), the ANA Alliance for Inclusive and Multicultural Marketing (AIMM), and the Interactive Advertising Bureau (IAB) – to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent. In this webinar, learn how the trade associations and companies like Publicis Media are driving change in this industry and how you as companies can get involved.
view -
4 Principles to Help Lead Your Remote Teams More Effectively
Webinars March 3, 2021Whether you're new to remote working, or you've been working as a remote team for years, this webinar is for you. Though these principles aren't new, COVID-19 has changed the way we work now and in the future.
view -
Email Around the World: U.S., Canada, EU, & U.K.
Webinars February 24, 2021Is your organization prepared for the latest changes to global anti-spam and data protection regulations across the world? Gain insight from a policy perspective, as well as from first-hand experiences from practitioners in the field covering both brand and vendor sides of the industry. You’ll learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply. As well as learn about ANA’s efforts in this area, and how you can get involved.
view -
L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance
Webinars February 17, 2021As marketing evolved, media and creativity became increasingly siloed to the disadvantage of all stakeholders. In today's world, this disconnect isn't only unfortunate but is costing brands time and money.
view -
The State of Multichannel Marketing in 2021 & Beyond
Webinars February 17, 2021Most marketers rely on more than one channel to achieve the best possible results from their campaigns. But, figuring out the right multichannel mix is a difficult task. Are you using the optimal mix of marketing channels? Is the most effective marketing channel the one you're not yet using or using enough of? A leading provider of an innovative B2B digital marketing platform shared that 40% of their leads are captured or influenced through their tightly integrated direct mail efforts. Hear more about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness
view -
Martech Procurement Resources for Legal and Procurement Teams
Webinars February 16, 2021Martech has been identified as an essential component of helping marketers manage business transformation so the ANA has made martech a critical priority and has established it as a strategic capability in order to help marketers master the stack. Martech spending has doubled in the past two years to approximately $121.5 billion globally in 2019, with the number of martech vendors growing to 8,000. As growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. ANA has built a solution by retaining the Venable LLP, our data and technology law firm to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process and drive towards a more efficient evaluation and negotiation. Learn how these tools can help marketers secure substantially better value out of your martech investment, drive growth and eliminate waste. With examples from the Telecommunications industry, Noah Choi, Industry Manager, Technology & Telecommunications at Facebook, will share how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
view