Webinars
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Diversity and Inclusion in Fundraising
Webinars September 17, 2020Ivan Leon will lead a discussion on why ethnic audiences are critical to grow donations. He will reveal insights from a groundbreaking research “WHY SHOULD HISPANICS GIVE TO YOU? as well as interact with a panel of nonprofit leaders already engaging multicultural segments.
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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid
Webinars September 15, 2020Creating immersive events has shifted from face-to-face (F2F) to virtual and will transition into hybrid events over the next 12-18 months. While we can’t predict the future, we can look at what has previously engaged audiences, what we have had to learn, adjust, and reinvent, and how we implement key takeaways from both to create and innovate the future of live events.
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Creating Future-Proof Video Assets for a Fragmented Video Landscape
Webinars September 3, 2020The fragmentation of video consumption across both devices and various channels such as social, open web, linear, and OTT -- compounded by the ability to personalize creative by audience -- has left creative teams unsure of how to best produce video assets with the flexibility required to fulfill today’s media plans. In this session, Flashtalking will share how to meet these production challenges with creative best practices when planning, shooting, and editing cross-channel video ads.
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The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID
Webinars September 2, 2020COVID is changing every single step of the production journey. It might seem strange to talk about the positive and unexpected benefits that can result after the pandemic but we know that the production community always responds with ingenuity and resourcefulness to solve problems. In this webinar, join global production experts MCA for a fast-paced and useful session to explore the 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.
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Consumer Identity: The Key to Personalized Creative/Content in a Direct-To-Consumer World
Webinars September 1, 2020A recent McKinsey study shows a leap in e-commerce during Q1 of 2020, replacing physical channels: U.S. e-commerce penetration saw 10 years’ growth in three months. During this coronavirus pandemic, consumers have had to adapt to online shopping as physical stores are being shut down and then reopening only location by location. As a result, the strategic shift of large consumer goods, CPG and retailers to be digital-first fuels the upward trending of direct-to-consumer selling and e-commerce marketing. Now more than ever, consumer identity has become the focus of personalized e-commerce marketing. Why? Digital marketing today relies on cookies for almost all targeted advertising, personalization, retargeting, measurement, and attribution. Most major browsers such as Apple Safari and Firefox have blocked third-party cookies and fingerprinting, and Google has announced this intention. This limits brands’ ability to personalize product promotion and drive sales to their online stores. In a world where consumers do not all see privacy the same way, brands selling directly to consumers must not only communicate with relevant messaging (interest in specific product models, colors), in context (is there a curbside pickup at this store location), but also from a privacy-first approach across different channels. Clearly, a one-size-fits all marketing approach cannot be effective. In this session, you — the brand — will learn how to leverage consent-based consumer identity for precision marketing: serving the right content to the right person in the right place and the right moment.
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Leveraging AI Technology and Cloud-Based Solutions to Automate Production Spend Data & Reporting
Webinars August 31, 2020Especially now given COVID-19 and the increase in remote work, legacy production operations managed through email, Excel and Google docs are no longer meeting the needs of marketers. With remote working, marketers require centralized access to production projects, spend data, supplier invoicing, reporting and deliverables - but don't want a major overhaul of existing processes or the burdens of data entry to get there. In this webinar, John Lipuma, CEO of Prodigy by PostAds Group, will share insights on how to quickly and successfully transition to AI technology and cloud-based managed service solutions designed specifically for production finance and business functions.
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How Twitch Is Changing the Game
Webinars August 28, 2020In this webinar, John Koller, VP, Marketing at video live streaming platform Twitch, will discuss how brands and their agency partners can utilize Twitch both in traditional esports and gaming, as well as evolving channels. He will take a look at how marketers are using the platform in live, shared, and other experiences that connect to their audiences.
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Social Sponsorship: Trends In Sports Marketing During A Pandemic
Webinars August 27, 2020When sports stopped, sports marketing came to a grinding halt as well. Planned activations had to be paused, in-stadium signage value fell to zero. These partnership benefits that brands have historically counted on for decades as a part of their sports partnerships disappeared overnight. As sports have started to return, so has some of the traditional value. However, the one area that continued to provide value throughout the global pandemic has been social and digital media, where sports organizations and athletes have been able to showcase their partner brands’ stories for the fans even when the fans aren’t in the arenas.
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The Impact and Opportunities of Cookie-less Advertising
Webinars August 25, 2020In this webinar, Marketing Evolution's Chief Data & Technology Officer, Michael Cohen explores the future of attribution as Google implements changes forecasted for DoubleClick and the Chrome Browser. The impact of identity restrictions and permanent cookie expiration will be felt across the advertising ecosystem, but privacy compliant opportunities will persist. Join us as we explain approaches that allow marketers to continue to measure the impact of their marketing investments. We will walk through: Legacy measurement VS measurement today; Future challenges posed by legal and tech; The future of consumer level marketing impact measurement.
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How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19
Webinars August 24, 2020As cities began to enforce "shelter in place orders" due to COVID-19 and more consumers were staying at home, our daily routines were dramatically affected. Gyms were closing, and home fitness equipment was beginning to rapidly go out of stock online. It was clear that our lives - and normal workout schedules - just weren't the same anymore. To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live. In this session, hear how what started as a content idea grew into a larger, loyal community and positive support system - all while averaging thousands of views per Live.
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The New Experiential Mix: Creating Meaningful IRL and Virtual Activations
Webinars August 21, 2020We’re living in an unprecedented time of public gathering restrictions, canceled events, and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, Yadira Harrison, co-founder at verb., will discuss the questions that should be considered given the current state of affairs and share the tools to create an actionable plan to shift from an IRL activation to a digital presence.
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4 Secrets to Delighting Your Customers Using Data Connectivity
Webinars August 20, 2020Understanding people’s actions where and when they engage your brand is the only way to create a holistic view of your customer and deliver seamless experiences they've come to expect. Maintaining healthy customer relationships requires the ability to effectively utilize and connect data in a privacy-conscious way across the entire organization, and then to activate that data across channels, platforms, and devices. This means building trust with the consumer by learning how to balance enhancing their experience while putting their privacy first.
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Abandoned Cart Emails: How to Encourage Customers to Complete their Purchase
Webinars August 20, 2020During these challenging times, it’s even more important to maximize every potential dollar. Join us to get expert tips on how to take your cart abandonment strategy to the next level.
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How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis
Webinars August 18, 2020Where have you been? Tomorrow happened yesterday. The crisis has rapidly accelerated many industry changes that were already in motion. Brands need not to prepare for today’s circumstances, but for tomorrow’s reality to deliver the bottom-line value their leadership needs to grow and compete. Under tremendous financial and relationship pressure, the client/agency partnership is being significantly reshaped to accommodate for these new necessities.
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The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production
Webinars August 13, 2020Commercial production is re-opening, but what does post-lockdown production look like? How can brands, agencies, and crew work together to stay healthy and still get the creative they need? In this webinar, Wimberly Meyer, partner and SVP of the production agency Summerjax, will share on-the-ground insights, practical advice, and real-world examples to help brands know what to expect and how to adapt to our evolving production reality.
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How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs
Webinars August 3, 2020With influencer marketing continuing to experience increased brand investment growth, and prevalence of 'influencer' as a media tactic, marketers must have more precision behind vetting and analysis of performance from influencer campaigns. In this session, we'll discuss tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.
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