How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis

This event is over.

Where have you been? Tomorrow happened yesterday. The crisis has rapidly accelerated many industry changes that were already in motion. Brands need not to prepare for today’s circumstances, but for tomorrow’s reality to deliver the bottom-line value their leadership needs to grow and compete. Under tremendous financial and relationship pressure, the client/agency partnership is being significantly reshaped to accommodate for these new necessities.

In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, will take a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value. He will cover:

  • Why the current approach to working with agencies is obsolete and inadequate in today’s environment
  • How carefully orchestrated key client/agency activities can drive significant efficiencies
  • Why designing and implementing a better engagement process can reduce waste and tension
  • What best practices advertisers must follow to successfully manage their agencies in a time of crisis
  • How to best prepare for tomorrow’s constraints while addressing today’s pressing demands

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Start: Tuesday, August 18, 2020 at 1:00pm

End: Tuesday, August 18, 2020 at 2:00pm



Bruno Gralpois
Co-founder and Principal
Agency Mania Solutions