Webinars
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Best Practices in Sustainability and Eco-Friendly Production
Webinars November 4, 2020The impact of climate change becomes more prevalent and time-sensitive, particularly on how we produce content. On-screen, we see it become a focus in creative messaging, but we also need to acknowledge the impact production has on the environment. In this webinar, join the APR team to learn how to promote sustainability and eco-friendly practices in ad production.
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Focus on the Metrics that Matter: Rewrite your TV Measurement Strategy
Webinars October 29, 2020There's never been a better time to experiment on TV. Viewership is up and it's a buyers' market. Marketers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions can feel challenging. This webinar will cover how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.
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Trick or Treat! Expert Tips for Email Marketing in 2021
Webinars October 29, 2020Please join us for this fireside chat from veterans in the email marketing space. They’ll provide tips and tricks for leveling up your email marketing campaigns post-holiday season and taking them to the next level as you prepare for 2021.
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Georgia-Pacific’s Journey to Cross Media Analytics and Near Real Time Optimizations
Webinars October 28, 2020Measuring the effectiveness of TV and digital media investments is difficult for any company. Earlier this year, Georgia-Pacific tapped into a partnership between Catalina and Samba TV to measure its total cross-channel media spend, intrigued by the sheer scope of insights that Catalina and Samba together can deliver. Their toolbox provides a window into tens of millions of households and billions of data points, giving GP a near real-time look into viewership of their ads and when those ads are viewed across multiple screens, then subsequently tying to purchase. In this webinar, Kenita Johnson, Senior Manager, Marketing and Consumer Analytics at Georgia-Pacific, will discuss why this level of insights was needed, why Samba TV & Catalina were chosen as partners, and the learnings obtained from this new journey.
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Identifying Brand Opportunities in the Age of COVID-19
Webinars October 22, 2020The COVID-19 pandemic has had a profound effect on business across the globe, and it’s far from over. In this webinar, Dr. Niels Neudecker of Kantar will present seven key questions companies need to answer in order to successfully guide their brand through the pandemic, ensure their brand and communications are delivering, and seize opportunities for growth.
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The Power of OOH: What Marketers Need to Know Now
Webinars October 21, 2020With so much media production on pause, from sports to concerts to television programming of all kinds, many brands are having to rethink their broadcast advertising plans for this year and next. Unfortunately, engaging audiences in this way had already become an uphill battle thanks to consumers’ ever-growing ability to skip or tune out traditional advertising. Now that more people are going online or choosing streaming platforms in favor of live or time-shifted programming, it can be harder than ever to connect with your target demographic using conventional ad buys. The good news? Marketers now have a golden opportunity to use upended marketing budgets in fresh ways, stepping away from outdated approaches and finding a far more impactful path to their audiences by partnering with savvy digital influencers. In this webinar, Danielle Wiley from Sway Group will share expert advice on pivoting from traditional old-school outreach and finding success with today’s content creators
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The New Brand Citizenship: Welcome to the Age of Brand Action
Webinars October 14, 2020Today, brands can no longer be bystanders to challenging social issues. In fact, it is often riskier to stay silent than to weigh in. This year demonstrates that brand citizenship is a business imperative that requires deeper, more meaningful actions than previous corporate social responsibility or cause marketing efforts. In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.
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Using Data to Drive Results: How to Design Smarter Influencer Campaigns
Webinars October 8, 2020Many marketers fail to incorporate the same data they might use to plan a programmatic media buy into their influencer marketing campaigns, missing out on developing a strategic approach. Creating an effective influencer campaign may seem complex, between selecting the right influencers, creating the right content, and reaching the right audience, but leveraging data and insights is key for driving results. In this webinar, learn how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.
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Use It Or Lose It: How To Refocus Your Upended Marketing Budget to Reach At-Home Audiences
Webinars October 7, 2020With so much media production on pause, from sports to concerts to television programming of all kinds, many brands are having to rethink their broadcast advertising plans for this year and next. Unfortunately, engaging audiences in this way had already become an uphill battle thanks to consumers’ growing ability to skip or tune out traditional advertising. Now that more people are going online or choosing streaming platforms in favor of live or time-shifted programming, it can be harder than ever to connect with your target demographic using conventional ad buys. The good news? Marketers now have a golden opportunity to use upended marketing budgets in fresh ways, stepping away from outdated approaches and finding a far more effective path to their audiences by partnering with savvy digital influencers. In this webinar, Danielle Wiley from Sway Group will share expert advice on pivoting from traditional old-school outreach and finding success with today’s content creators
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A Better Normal: Activating Live Events during COVID
Webinars October 6, 2020As we move toward a better normal and the event industry re-opens, it is important to understand event production challenges and successes to learn and plan accordingly. In this webinar, join the APR team and other industry experts as they discuss observations and considerations for activating live events in a safe manner.
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The Total TV Landscape in 2020
Webinars October 1, 2020In this webinar, join David Dworin, VP, Advisory Services at FreeWheel and James Rothwell, VP, Brand, Agency & Industry Relations at Comcast Advertising for a deep dive into the most comprehensive, independently-aggregated data set in the marketplace.
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Retail Re-UP: The Next Normal of Social Advertising
Webinars September 30, 2020The global pandemic has moved much of the world online and accelerated the digital retail space. As a result, a clear opportunity has emerged for brands to optimize their marketing mix and reach consumers where they are right now. Retailers who previously relied on brick-and-mortar sales are now forced into the omnichannel reality that exists today. With new consumer purchasing options – such as buy online, pick-up in store – and changing local in-store conditions, retailers need to launch localized offers at scale, targeting shoppers with customized messaging and local store inventory to drive initiatives.
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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA
Webinars September 29, 2020Identity, which serves as the backbone of advertising impact measurement, is rapidly declining. In this webinar, Marc Guldimann, CEO & co-founder of Adelaide, will outline the tactics for using attention metrics to build predictive models of media impact. By measuring the quality of media, advertisers become less reliant on multi-touch attribution and other identity-based methods of estimating impact.
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Data: Translating the Numbers into Actionable Strategies
Webinars September 24, 2020In this informative session, learn how you can use File Health and other analytic findings to inform and direct program strategy. See how organizations have used the data to guide messaging, creative and testing strategies that align with specific program needs and goals.
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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next
Webinars September 24, 2020Adaptable, fluid, and inclusive, there has never been a generation more capable of dealing with today’s uncertain times than America’s youngest and most diverse cohort: gen Z. Now America’s largest generation, they have been portrayed by the media as anxiety-ridden and buried by financial stress. But gen Zs are not what you think, and at the helm of this enigmatic group are gen Z women. These young women are creative realists taking today’s obstacles to redefine tomorrow’s ‘new normal’, and are fundamentally shifting the way they approach their relationships to work, mental health, dating, social media, family and brands. In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.
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How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare
Webinars September 23, 2020How much of your mobile marketing relies on Apple's IDFA? What will happen to your mobile campaigns when Apple's new IDFA restrictions launch in early 2021? And how can you brace for its impact? In conversations with leading marketers, it's clear many don't know how to prepare or even what questions to ask. In this webinar, you'll learn the basics of this growing, misunderstood topic of IDFA.
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AdTech Billable Events & Where Digital Media Budgets Leak
Webinars September 22, 2020Why is knowing your Billable Event critical to your online advertising strategy? If you are buying fruit, are you paying for the number of apples that leave the farm or the number of apples that arrive to you? If 10% of the apples were lost, damaged and/or ruined in transit, should the buyer be paying or should the transporter be penalized? In digital advertising, it is commonly accepted that the supply chain is complex with nuances at every stage. Quality control measures like ad-verification and measurement have to work with those nuances and stages in mind. Marketers must know when their measurement of quality metrics like content adjacency, viewability, and non-human traffic are based on the stage of ad auctions or ad delivery. Join us for more valuable insight on this important topic.
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5 Steps to Establish a Strategic Production Spend Management Program
Webinars September 17, 2020While there has been a cost management focus placed on individual production projects, overarching, company-wide strategic production spend governance is still relatively immature. In this webinar, learn how to take your production governance to a higher level to better enable your stakeholders and provide insights to your leadership team.
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