Webinars
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Writing Copy with a Psychologist
Webinars July 30, 2020Otis Fulton, social psychologist, will teach how to write copy, using the full tool set of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.
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Ensuring Marketing Continuity for Sustainable Growth
Webinars July 28, 2020In times of rapid change and disruption, marketers and procurement teams need a clear picture of the ability of their agency partners to deliver. Marketing Continuity brings together issues of agency management, transparency, risk management, and procurement into a single framework with the ultimate focus of helping brands develop more sustainable partnerships and build internal capability. In this webinar, we’ll look at the five dimensions of Marketing Continuity; discuss how marketers can drive value through smarter use of assets; and share how to identify areas which can benefit from further efficiencies.
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The Future Is Now: How the Commerce Marketing Ecosystem is Transforming at Breakneck Speed
Webinars July 24, 2020Converting your marketing efforts into sales is challenging as shopping habits are changing, attention spans are decreasing, and opportunities for conversion to purchase are increasing across all platforms. When you combine that with the effects of COVID-19 and the need for social distancing, marketers must embrace new ways to connect their marketing to purchase. And while the world of social commerce and E-commerce have always been viewed as the future, the future cannot wait. Now that this shift has happened – what happens next? How will the stock-up mentality, and the consumer’s increased comfort level with alternative methods of purchase, impact the future? This session will explore these questions and more as we look at how the convergence of retail, e-commerce, social, and digital will create future opportunities.
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How Marketers Must Adjust to the new Trial Mentality
Webinars July 23, 2020It’s no surprise that consumer shopping behavior has changed drastically as a result of COVID-19 and stay-at-home orders. Availability, price, and convenience have contributed to a trial mentality where shoppers switched brands or entered new categories. According to April data from Food Business News, as many as 65% of U.S. consumers said they tried a new brand and 35% stated they would stick with that brand post-pandemic. As a result, brands must reorient, recreate, and recalibrate for a world where trial is the new routine.
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Strategies and Insight from EEC Email Marketer Pollard Award Winner
Webinars July 23, 2020oin Sandra, Ryan Phelan (Chair, EEC Awards) & Jose Cebrian (Vice-Chair, EEC Awards) for a fireside chat – where you’ll learn more about Sandra’s career and her path to winning this prestigious award.
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BIC’s Journey to Global Digital Acceleration
Webinars July 22, 2020In order to keep up with a rapidly evolving digital and e-commerce landscape, BIC launched a powerful Digital Framework to accelerate the organization’s knowledge, skills and actions to win online. In this webinar, Jen Elmashni, VP of Global E-Commerce & Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy & Operations, will share insights and best practices for winning in the Digital space.
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Digital Transformation: Automation Lessons from the Trenches
Webinars July 21, 2020In this webinar, Raj Anand, SVP Regulatory Compliance and Ops Risk Testing along with Salah Khawaja, Managing Director of Automation and Global Risk, both of Bank of America, will: * Define the privacy and consent management landscape—and the drivers affecting its evolution * Describe the intersection of privacy and consent management solutions with the broader marketing and advertising technology ecosystems * Review the organizational requirements necessary to maximize the value of privacy and consent management solutions, inclusive of data, internal processes/ workflows and other assets * Provide an outlook on the potential future evolution of the privacy and consent management market
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A Guide to Growth Marketing During COVID-19
Webinars July 20, 2020The coronavirus pandemic is affecting every business differently, so there is no one size fits all approach. However there are rules of thumb that brands can keep in mind while reassessing for the coming year. In this webinar, David Rodnitzky, CEO & Founder at 3Q Digital, will share his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.
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Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management
Webinars July 15, 2020As social distancing has brought many live gatherings to a halt for the foreseeable future, brands are forced to reimagine their experiential marketing strategy. In the sprint to pivot interactive efforts to digital and mobile platforms, brands must seize the opportunity to measure how their experiences influence consumers’ attitudes and long-term purchasing behavior.
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5 Ways the Media Landscape Will Transform Post COVID-19
Webinars July 14, 2020Right now, coronavirus is dominating almost all forms of media, but there's something that everyone is missing—what comes next. A PR pro with over a decade of experience, Annie Scranton will share her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.
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Conducting Agency Search and Pitch Sessions During a Pandemic
Webinars July 13, 2020In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis will share best practices to conduct an agency search or review and vetting during a pandemic and work from home.
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The State of Sponsorship and Experiential Marketing: Where to Next?
Webinars July 10, 2020The implementation of Sponsorship and Experiential Marketing strategies helps brands create meaningful consumer interactions that drive adoption and forge loyalty. Sponsorship has the potential to build a brand's identity and affinity. And Experiential Marketing, the ultimate in high-touch, high-contact marketing, allows brands to create touchpoints that bring a brand’s promise to life. With the advent of COVID-19 and an environment where high-touch has turned to no-touch, these marketing efforts have been affected greatly. There is much discussion on what lies ahead and while no one has a crystal ball, there is common thinking that the future might just meet at the corner of Analog and Digital.
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Designing a Sustainable, Scalable Organizational Structure for In-House Teams
Webinars July 9, 2020Low staff attrition, high tenure, and limited growth in headcount create challenges for in-house teams that want to evolve their offerings and value proposition. In this webinar, Andy Epstein, a senior consultant with Cella, will share the best practices that Cella has enacted. The discussion will include ways to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.
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Learnings from Crisis-Mode (Things to Take Forward)
Webinars July 9, 2020Understand how quick decisions, utilizing resources and purpose vs perfection wins the short term and sets you up for the future.
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The Evolution and Outlook for Identity in a Privacy First Post-Cookie World
Webinars July 8, 2020The adoption and application of identity in marketing and advertising has rapidly expanded in recent years, but will it continue as the industry faces regulatory interventions and evolving browser policies? According to new Winterberry Group research, there are significant changes ahead for the identity ecosystem, especially in a privacy first post-cookie world. Winterberry Group Senior Managing Partner Bruce Biegel, will share the ins-and-outs of the rapidly evolving market segment of identity, including its current state and future outlook in marketing and advertising. Winterberry Group’s recent research is based on more than 80 hours of interviews conducted with more than 100 senior industry experts in the identity ecosystem in the U.S. and Europe. As the market evolves, identity is and will continue to be increasingly critical in marketers’ efforts to obtain a more complete understanding of and forge connections with consumers, Biegel will outline the six forces driving change, the different marketing and advertising ecosystems that leverage identity, five identity approaches likely to see post 3rd party cookie adoption, as well as other key takeaways for the market.
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Using TikTok to Increase Your Return on Influencers
Webinars July 7, 2020As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
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Reputation, Relevancy, and Response: Adjusting Advertising in 2020
Webinars July 6, 2020Lincoln Financial Group is committed to maintaining consumer awareness for what is expected to be an increased demand in insurance and financial services following the crisis. In this webinar, Angela will share how Lincoln has combated budget cuts and bold moves by big-name competitors to maintain awareness and protect corporate reputation in response to the COVID-19 crisis.
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