Webinars
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Machines, Data, and Creativity: The Future of Advertising
Webinars December 10, 2020Predicting the future is never easy. In the advertising industry, the rapid disruptions of 2020 have made it harder than ever to plan ahead. But the forces creating the most uncertainty in the industry - consumer demands for privacy, evolving expectations, advances in automation, and shifts in content consumption - are also pointing the way to what the future of marketing has in store. With examples from the Telecommunications industry, Noah Choi, Industry Manager, Technology & Telecommunications at Facebook, will share how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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How ADT Cracked the Social Code and Grew Its In-House Team
Webinars December 9, 2020Social and Content Marketing in 2020 has required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT’s social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations.
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Organizational Transformation During Turbulent Times
Webinars December 9, 2020Many things were meant to be left behind in 2020, and that includes the idea of traditional agency reviews. Modern brands are better served to focus their efforts on transforming their organizations and partnerships and reframing ideas around what it means to create value.
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Google and Western Union: Driving Transformation Through Crisis
Webinars December 3, 2020The financial services industry has wrestled with disruption for years. From fintech start-ups to unique point players, we’ve seen how technology can redefine the foundation of trust. With financial institutions under mounting pressures, digital transformation has never been more important (or more possible) for delivering customer experiences that engender trust. In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.
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Elevate Your Personal Brand by Giving Back to Academia
Webinars December 2, 2020Remember when you were a student and were trying to figure out what career path you wanted to take? Now that you are a seasoned marketing veteran, learn how you can help the next generation of talent with your own experience and expertise.
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B2B Email Marketer Speakeasy – Straight Talk and Insider Tips for 2021 Success
Webinars November 19, 2020Join us for this lively panel presentation as we illustrate where the holes in your lead funnels might be, how to shore them up and explore best practices for email nurturing, drips and automated journeys that bridge the gap between inquiry and engagement. You’ll walk away with insight and practical tips for strategic, intentional digital messaging plans that support and enable successful journeys delivering new clients and repeat revenue.
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Radio Listener Insights and Strategies to Reach Them
Webinars November 19, 2020COVID-19 has had profound effects on consumer behavior and media consumption, and Radio continues to play an important role in the lives of its listeners. A series of focus groups and robust surveys among radio listeners at critical junctures throughout 2020 have revealed how mindsets have shifted, listening has evolved, shopping behaviors have changed, and the role of technology to access content. In this webinar, get an inside look into the current trends and insights these studies have surfaced to help you define your media and radio strategies for the coming quarter and year.
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Marketing to Modern Consumers: How 2020 Has Changed Branding Forever
Webinars November 18, 2020From an ongoing pandemic and dire economic fallout to a polarizing election year and social unrest, 2020 will have a lasting impact on the way we think about and see the world. All of these factors will have direct impact on Gen-Z’s expectations for the brands they favor – and those they won’t. In this webinar, Jeff Fromm, Partner at Barkley and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, will share insights into this Action Generation and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet Gen-Zs demands in creative ways.
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How Rotary is Creating Global Buy-In for Its Action Plan
Webinars November 12, 2020Strategic planning has typically been divorced from (or at best tangential to) an institution’s marketing or branding functions. The strategic plan is a tool, not a tagline, right? It’s supposed to be the dry result of a dutiful exercise. Rotary International was determined that the plan in which they had invested so much time and energy (including global surveys with over 1 million people, both members and the general public) would not meet a similar fate. What’s more, they believed that marketing could play an essential role in turning the plan into a reality, not only at the leadership level, but also at the grassroots around the globe. This session will look at how Rotary is building momentum for their “Action Plan” by taking it to the streets—in multiple languages--and using it as both a road map and an animating force for the organization.
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Real CDP Talk: What’s Next for Marketers Looking to Future-Proof their Digital Strategy?
Webinars November 12, 2020Join zeotap’s for insights on: -The market status on CDPs and growth levers -Vendor landscape: existing vs entrants vs legacy brands adding a CDP -CDP use cases and industries -CDP and privacy -How to select a CDP -Best practices for deployment and obstacles -Long-term future for CDPs
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Do The Right Thing: How Diversity & Inclusion Campaigns Drive Brand Outcomes
Webinars November 11, 2020In the current business and economic climate, where every dollar counts and brand results are scrutinized more than ever, a multicultural approach is essential for brands to authentically connect with today’s modern, multidimensional consumer. In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, will share case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging. No matter what goals or KPIs you need to deliver, there is a clear correlation between “doing the right thing” and business success.
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The Evolution of Social Advertising in 2020
Webinars November 11, 2020Over the past several months, brands have had to reevaluate their current workflows, budgets, and strategies to adapt to changes brought on by the pandemic. To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands.
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Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
Webinars November 10, 2020Find out the roadmap for using data and insights to target and reach your marketing goals. Learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.
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5 Marketing Strategies for the Historic 2020 Holiday Season
Webinars November 5, 2020The holiday period is always essential for e-commerce, but this year is especially critical. Not only are marketers under pressure to deliver, but they must also return results following a year of social, environmental, and economic volatility. While forecasters are predicting the biggest e-commerce holiday in all time, there are economic unknowns that could hide and hinder opportunity. In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020. We'll dive into the results of a 1,000-person consumer survey, and surface insights to help you strategically plan for the upcoming holiday shopping season.
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