Ideas With Value (B2B Marketing Series)

This event is over.

Hear from Reuben Webb, Chief Creative Officer, and Tom Stein, Chairman and Chief Client Officer, at global B2B agency Stein IAS – named ANA B2B Agency of the Year in 2019 for the 5th consecutive year – on a better way to consider, create and get results from creative in today’s digitally transformed world. Their provocative view is that creativity is often viewed subjectively by each individual reviewer – with the result being watered down work that fails to deliver against its brief. They advocate instead for Ideas With Value that begin with thinking deeply about the full value an idea could deliver before developing the idea itself. In this webinar, Reuben and Tom will:

  • Define what Ideas With Value are and share the process to develop your own
  • Reveal why Ideas With Value need to be both big enough to cut through and long enough to span B2B’s extended customer journeys and multiple channels

Provide specific examples of Ideas With Value – including UL’s acclaimed global brand campaign – that have won multiple awards on the back of winning big in the marketplace

Related Content


Start: Wednesday, October 9, 2019 at 3:00pm

End: Wednesday, October 9, 2019 at 4:00pm



Reuben Webb
Chief Creative Officer
Stein IAS

Tom Stein
Chairman and Chief Client Officer
Stein IAS