Customer Experience (B2B Marketing Series)

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How to Create Value & Build Your Brand Through Event Education

Attendees are always looking to get more for their money, and as event organizers, it’s your job to exceed their expectations. One definitive way to deliver this worth is through education: workshops, seminars, forums, panels, and of course, general sessions. But how do you ensure the education is providing value to both the attendees and your brand? Listen as Jeff Youngs, Executive Producer at GES Events, reveals the true value of attendee education.

After this webinar, you'll have insight into:

  • How to take control of your message, especially during general sessions
  • The importance of integrating education into your overall event strategy
  • How AV and technology can best support your messages
  • Case studies of education that delivers for the audience


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Start: Wednesday, April 3, 2019 at 3:00pm

End: Wednesday, April 3, 2019 at 4:00pm



Jeff Youngs
Executive Producer
GES Events