2020 ANA Digital & Social Media Conference Presented by Meredith: A Virtual Experience

Event Update

The 2020 ANA Digital & Social Media Conference is going virtual, and will be held over the dates of July 7th and 8th.

The 11th annual ANA Digital & Social Media Conference will feature top CMOs and key leaders who will cover important topics such as AI, influencer marketing, augmented reality, voice, social media, chatbots, content marketing, measurement, and more! The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network and reconnect with friends!

Post-conference perspectives from attendees at previous conferences include:

  • “The quality of speakers, the substance and the venue were all outstanding. But by far, the speaker lineup was outstanding and highly insightful.”
  • “The entire conference was inspiring. It is always great to network with colleagues in advertising across different industries.  It’s also great to see how companies are adjusting and meeting the challenges in the social, digital arena.”
  • “The content was engaging and informative; all presenters were enthusiastic about their work and where the industry is headed.  I have a lot of key learnings to share with my team coming out of this conference.” 
  • “Really valuable use of time. I walked away with some really actionable insights and ideas I can take back and implement with my team right away, and some things to think about for the future. I liked the emphasis on innovation and "what's next" for this conference.”

Join the conversation at #ANAdigital

Host:
Michael Kelly
Senior Influencer Program and Social Media Manager
Poly
ANA Digital & Social Media Committee Chair, West Coast Chapter


when

Start: Tuesday, July 7, 2020 at 11:00am

End: Wednesday, July 8, 2020 at 4:00pm

WHERE

Virtual Event (Eastern Time)

You can now register your entire company for one low price- just buy one company pass and your entire company can register within it!

Click the orange "Buy Company Pass" button below to take advantage of this special rate. If your company has already purchased the company pass, you will click the  "Register Under Company Pass" button to register.

Marketer and Platinum Tier Member Company Pass- $299 
Marketing Solutions Provider Gold Tier Member Company Pass - $349
Marketing Solutions Provider Silver Tier Member Company Pass- $399  
Individual Members or Non-Members Company Pass- $499.

Please note that no refunds of any kind are available for company passes, and we cannot split payments between credit cards.

For issues processing your registration or other frequently asked questions, please refer to
 this page.



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, July 7, 2020
11:00am
- 11:15am
Opening Remarks

Michael Kelly
Senior Influencer Program and Social Media Manager Poly
11:15am
- 11:55am

HARNESSING THE POWER OF AN ICON TO DISRUPT A CATEGORY

How do you reveal Ford’s new all-electric vehicle, the Mustang Mach-E, when everyone expects innovation to come from Silicon Valley and not a 117 year old company?  In this session, Lisa Schoder, Ford’s Head of US Media, Digital and Multicultural Marketing, will tell attendees how Ford used a strategy that positioned the vehicle as the one the world didn’t see coming. Join Lisa’s session to learn how being a disruptor can transform your brand.

Lisa Schoder
Head of US Media, Digital Optimization and Multicultural Marketing Ford Motor Company
11:55am
- 12:35pm

MARKETING AT THE SPEED OF CULTURE – HOW MOLSON COORS HAS TRANSFORMED ITS MARKETING FOR AN ALWAYS-ON ON-DEMAND CONSUMER

Media fragmentation. Screen proliferation. Cord cutting. Ad blocking. Media innovation is making it more challenging than ever for marketers – including Molson Coors – to reach consumers and raising the stakes to create content that consumers will actively seek out on the platforms that captures the greatest personalization.  In this session, Molson Coors will share how they are reshaping their approach to recruiting the next generation on drinkers by delivering breakthrough marketing with greater speed and agility.

Brad Feinberg
North America, Vice President of Media & Consumer Engagement Molson Coors Beverage Company
12:35pm
- 1:15pm

SESSION 3 - To Be Announced

1:15pm
- 1:35pm

THOUGHT LEADER SESSION

1:35pm
- 2:15pm

SESSION 4

Candice Beck
Senior Manager, Social and Digital Chipotle
2:15pm
- 2:55pm

THE GOLDEN BENEFITS OF DISABILITY INCLUSION & ACCESSIBILITY — WHY WE CANNOT AFFORD TO IGNORE THE UNLAPPED $21 BILLION DOLLARS MARKET

What if we saw people with disabilities as a valuable audience for business? 55% of people think there aren’t more people with physical disabilities in ads because they make ‘people uncomfortable.’ We have the power to change the table around to educate ourselves, normalize the story as whole, less about their ability, and elevate the new standard practice of accessibility across all digital platforms. With checking our unconscious biases, we can create the small steps that can have significant impacts in the long run. And that is tapping the $21 billion dollar market.

Storm Smith
Producer BBDO
2:55pm
- 3:35pm

EMERGING MARKETING CHANNELS TO BE READY FOR IN THE FUTURE

Marketing is notorious for chasing the new, shiny, bright objects for both good and bad reasons. The best reason: to capture savvy customers in new channels and drive marketing performance. The worst reason: “because we have to be there”. Attend this session by Forrester analyst, Collin Colburn, to understand when it is right to jump into an emerging channel and what channels in the next few years will best support your marketing goals.

Collin Colburn
Senior Analyst Forrester
3:35pm
- 3:55pm

THOUGHT LEADER SESSION

3:55pm
- 4:00pm
Closing Remarks

Wednesday, July 8, 2020
11:00am
- 11:15am
Opening Remarks

Michael Kelly
Senior Influencer Program and Social Media Manager Poly
11:15am
- 11:55am

BUILDING ONE-TO-ONE RELATIONSHIPS AT SCALE

There is a lot of hype in our industry about “personalization” and “one-to-one relationships,” yet few brands really deliver on those promises.  MTailor is an exception. The MTailor app uses your phone's camera to measure for suits, shirts, pants, and more. In under 30 seconds their machine learning algorithm measures you for what they claim to be “20 percent better than a tailor,” making perfect fitting clothes for people of all shapes and sizes. This will be a session about using the customer experience, the product, and digital tools to build one-on-one relationships.

Miles Penn
CEO MTailor
11:55am
- 12:35pm

PLAYFULNESS IN AN ANXIOUS WORLD

Learn how OREO and other Mondelēz brands have connected with consumers by inspiring playful ways to come together during one of the most anxious times in recent history.  From social games to virtual prom parties, hear how Mondelēz has leaned into emerging platforms and pivoted plans to address the new consumer reality, as well as how they are thinking about the fundamental changes in consumer behavior and implications coming out of the pandemic.

Justin Parnell
Senior Director, OREO Brand Mondelez International, Inc.
12:35pm
- 12:55pm

THOUGHT LEADER SESSION

12:55pm
- 1:35pm

BUILDING SOCIAL EQUITY BRICK BY BRICK

Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing digital marketing landscape, James will take you through how The LEGO Group and their internal creative agency has developed an evocative social media content strategy across audiences and social channels.

James Gregson
Head of Social Media Studio LEGO
1:35pm
- 2:15pm

NATIONWIDE: CREATING AN EFFECTIVE AND COHESIVE SOCIAL MEDIA STRATEGY FOR B2B AND B2C AUDIENCES

Targeting consumers across social networks can be an interesting challenge, but adding in an additional layer of B2B audiences makes it further complicated. Nationwide wants to deliver extraordinary care to our consumers which include our members, agents, financial advisors, partners and other organizations. In social this requires custom content and servicing across platforms that are tailored for those unique audiences. Empowering the main touchpoints to these consumers, our sales teams, builds trust through personalization and authenticity. Telling stories through owned brand channels in conjunction with our main advocates enhances the experience. As strategies are crafted all these factors come into consideration resulting in efficient, multi-faceted and custom campaigns.

Kristi Daraban
AVP, Social Media Nationwide
2:15pm
- 2:35pm

THOUGHT LEADER SESSION

2:35pm
- 3:15pm

SESSION 5 - To Be Announced

3:15pm
- 3:55pm

WHY INFLUENCER MARKETING MATTERS NOW MORE THAN EVER

In this session, you’ll hear from the head of the ANA’s influencer marketing practice on how brands are successfully pivoting their influencer strategies to respond to COVID-19 changes and how to navigate influencer’s top challenges including measurement, transparency, and fraud. You’ll also hear how brands are leveraging virtual and CGI influencers, maximizing emerging platforms, and what trends are emerging that marketers can capitalize on. Thiss session will feature a mix of top case studies along with expert insights and the latest data and new research.

Leah Marshall
Director, Brand Activation ANA
3:55pm
- 4:00pm
Closing Remarks

4:00pm Conference Concludes


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.