Thank you to everyone who attended the 2021 ANA B2B Marketing Conference!

All available conference presentations and videos can be accessed through the Agenda.

Additionally, this event summary recaps the most memorable takeaways and quotes from the event.

Mark your calendars for the 2021 ANA Masters of B2B Marketing Conference, this July 21-23!

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

• Samantha Bonamour, Global Head of Marketing Architecture and Platform Services, HP, Inc.
• Bill Borrelle, Chief Marketing Officer, Pitney Bowes
• George Hammer, Chief Content Officer, IBM
• Raja Rajamannar, Chief Marketing and Communications Officer, and President Healthcare Business, Mastercard
• And more.

For 2021, we reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We celebrated the successes, shared compelling case studies and insights, and built new relationships.

Through it all, we showcased the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.

Relive the conversation at #ANAB2B

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

Accepting entries until March 10, the ANA B2 Awards are the only awards program that recognizes excellence in results-driven marketing and are the most prestigious awards program dedicated solely to B2B marketing and communications.