
Thank You
Thank you to everyone who attended the 2021 ANA B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Additionally, this event summary recaps the most memorable takeaways and quotes from the event.
Save the Date
Mark your calendars for the 2021 ANA Masters of B2B Marketing Conference, this July 21-23!
The 2021 ANA B2B Marketing Conference In Two Minutes
Relive the best of this year's conference with this brief overview.
Highlighted speakers include:
- Samantha Bonamour, Global Head of Marketing Architecture and Platform Services, HP, Inc.
- Bill Borrelle, Chief Marketing Officer, Pitney Bowes
- George Hammer, Chief Content Officer, IBM
- Raja Rajamannar, Chief Marketing and Communications Officer, and President Healthcare Business, Mastercard
- And more.
About the Conference
March 24-25, 2021 | A Virtual Experience
For 2021, we reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We celebrated the successes, shared compelling case studies and insights, and built new relationships.
Through it all, we showcased the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.
Relive the conversation at #ANAB2B
Related Resources
Research Report: The B2B Purpose Paradox
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.
Conference Sponsors
B2B Marketing Partners








“It's great to have marketing content focused on B2B!”
- 2020 Conference Attendee
