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About the Conference

March 24-25, 2021 | A Virtual Experience

Get ready for learning, inspiration, and connections! This year, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes, share compelling case studies and insights, and build new relationships.

Through it all, we will showcase the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented will drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.


Join the conversation at #ANAB2B

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

3 Reasons to Register

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“This was inspiring information. I love that we are not alone in our challenges in business. It's great to have these thought leaders to guide us along the way.”

- 2020 Conference Attendee

What You Get

  • Strategies to better connect with your customers and navigate the post-coronavirus world, at the only B2B event with the power of the ANA behind it.
  • The latest developments in B2B, including digital transformation, customer experience, branding, performance-driven optimization, and account-based marketing.
  • Thought-provoking sessions from CMOs and top executives from leading brands like Google, Mastercard, IBM, Shell, HP, and LinkedIn.
  • The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Relive the best of the 2020 Masters of B2B Marketing Conference in this brief overview.

Highlighted speakers include:

  • Caroline Keene, Interim CMO, Microsoft
  • Matthew Lieberman, CMO, U.S. and Mexico, PwC
  • And more.

Hosts and Speakers

Abhijit Shome

Vice President, Digital Marketing

Mastercard

Tara Agen

Global Head and VP, Marketing Planning, Operations and Office of the CMO

HP Inc.

Dean Aragon

CEO Shell Brands International & Global VP Brand

Shell Brands International AG

Michelle Bandler

Managing Director, Tech B2B

Google

Teresa Barreira

Chief Marketing Officer

Publicis Sapient

Julie Bernard

Chief Marketing Officer and Industry Leader

Samantha Bonamour

Global Head of Marketing Architecture and Platform Services

HP, Inc.

Bill Borrelle

Chief Marketing Officer

Pitney Bowes

Patti Cocciolo

Global Account Director, The Hatch

Cisco

Frank Cooper

Senior Managing Director & Global Chief Marketing Officer

BlackRock

Sonia David

Senior Director, Business Marketing Practice

ANA

Craig Duxbury

President, Client Services

Stein IAS

Dave Edelman

Industry Leader

Dan Gliatta

Founder and Chief Growth Officer

Cargo

Lindsey Greathouse

B2B Marketing Senior Manager

Lenovo NA

George Hammer

Chief Content Officer

IBM

Nikki Hawke

Chief Marketing Officer

Hivestack

Maroun Ishac

Director, Business Development

Intel

Marc Johnson

General Manager and Chief Marketing Officer

Bombora

Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Marc Keating

Chief Innovation Officer

Stein IAS

Jill Kouri

CMO, Americas

JLL

Bob Liodice

Chief Executive Officer

ANA

Jon Lombardo

Global Brand Strategy Lead

LinkedIn

Michelle Lynn

Global Head, Data Science & Insights

Bloomberg Media

Jamie Mallinger

Chief Revenue Officer

VetSource

Michael McLaren

Global CEO

Merkle B2B Group

Michael Mendenhall

SVP

CMO

Robert Morton

Vice President, EMEA Sales

NI

Nick Primola

Executive Vice President, CMO Masters Circle

ANA

Raja Rajamannar

Chief Marketing & Communications Officer

Mastercard

Matthew Schwartz

Editor, B2B Marketer

ANA

Stefan Svardenborn

Global Marketing & Communications Executive

Tetra Pak

Bill Tucker

Group Executive Vice President

ANA

Ana Villegas

Chief Marketing Officer

NI

Rob Whitney

Vice President, Global Marketing

Univar Solutions

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

Related Resources

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

B2B Marketer

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

ANA B2 Awards

Accepting entries until March 10, the ANA B2 Awards are the only awards program that recognizes excellence in results-driven marketing and are the most prestigious awards program dedicated solely to B2B marketing and communications. 

Your Virtual Event Platform

This conference is powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking – making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Conference Sponsors

B2B Marketing Partners

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  Pricing  |  Register

“It's great to have marketing content focused on B2B!”

- 2020 Conference Attendee