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Thank You

Thank you to everyone who attended the 2021 ANA B2B Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Additionally, this event summary recaps the most memorable takeaways and quotes from the event.

Save the Date

Mark your calendars for the 2021 ANA Masters of B2B Marketing Conference, this July 21-23!

The 2021 ANA B2B Marketing Conference In Two Minutes

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

  • Samantha Bonamour, Global Head of Marketing Architecture and Platform Services, HP, Inc.
  • Bill Borrelle, Chief Marketing Officer, Pitney Bowes
  • George Hammer, Chief Content Officer, IBM
  • Raja Rajamannar, Chief Marketing and Communications Officer, and President Healthcare Business, Mastercard
  • And more.

About the Conference

March 24-25, 2021 | A Virtual Experience

For 2021, we reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We celebrated the successes, shared compelling case studies and insights, and built new relationships.

Through it all, we showcased the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.

Relive the conversation at #ANAB2B

“This was inspiring information. I love that we are not alone in our challenges in business. It's great to have these thought leaders to guide us along the way.”

- 2020 Conference Attendee

Hosts and Speakers

Tara Agen

Global Head and VP, Marketing Effectiveness, Strategic Planning, Operations and MarTech

HP, Inc.

Dean Aragon

CEO of Shell Brands International & Global VP of Brands


Michelle Bandler

Managing Director, Tech B2B


Teresa Barreira

Global Chief Marketing & Communications Officer

Publicis Sapient

Julie Bernard

Chief Marketing Officer


Samantha Bonamour

Global Head of Marketing Architecture and Platform Services

HP, Inc.

Bill Borrelle

Chief Marketing Officer

Pitney Bowes

Patti Cocciolo

Senior Director, Cisco Global Brand Marketing, The Hatch


Frank Cooper

Senior Managing Director & Global Chief Marketing Officer


Sonia David

Vice President, Business Marketing


Craig Duxbury

President, Client Services

Stein IAS

Dave Edelman

Industry Leader

Dan Gliatta

Founder and Chief Growth Officer


Lindsey Greathouse

WW SMB Marketing Director


George Hammer

Chief Content Officer


Nikki Hawke

Chief Marketing Officer


Melanie Heroux

Executive Director, Strategic Marketing and Client Intelligence

The Depository Trust & Clearing Corporation (DTCC)

Maroun Ishac

Director, Business Development


Marc Johnson

General Manager and Chief Marketing Officer


Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Marc Keating

Chief Innovation Officer

Stein IAS

Jill Kouri

CMO, Americas


Bob Liodice

Chief Executive Officer


Jon Lombardo

Global Brand Strategy Lead


Michelle Lynn

Global Head, Data Science & Insights

Bloomberg Media

Jamie Mallinger

Chief Commercial Officer


Michael McLaren

Global CEO

Merkle B2B Group

Lisa Mcleod

Founder, McLeod and More

Author of Selling with Noble Purpose

Michael Mendenhall



Robert Morton

Vice President, EMEA Sales


Nick Primola

Executive Vice President, CMO Masters Circle


Raja Rajamannar

Chief Marketing & Communications Officer


Matthew Schwartz

Editor, B2B Marketer


Abhijit Shome

Vice President, Global Digital Marketing


Stefan Svärdenborn

Managing Director and Owner

Accelevate Consulting

Ana Villegas

Chief Marketing Officer


Sean Whiteley

Co-Founder & President


Rob Whitney

Vice President, Global Marketing

Univar Solutions

Bill Zengel

Senior Vice President, Business Marketing Practice


Related Resources

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

B2B Marketer

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

ANA B2 Awards

Accepting entries until March 10, the ANA B2 Awards are the only awards program that recognizes excellence in results-driven marketing and are the most prestigious awards program dedicated solely to B2B marketing and communications. 

Conference Sponsors

B2B Marketing Partners

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

“It's great to have marketing content focused on B2B!”

- 2020 Conference Attendee