2021 B2B Marketing Conference: A Virtual Experience

Thank You

Thank you to everyone who attended the 2021 ANA B2B Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Additionally, this event summary recaps the most memorable takeaways and quotes from the event.

The 2021 ANA B2B Marketing Conference In Two Minutes

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

Samantha Bonamour, Global Head of Marketing Architecture and Platform Services, HP, Inc.
Bill Borrelle, Chief Marketing Officer, Pitney Bowes
George Hammer, Chief Content Officer, IBM
Raja Rajamannar, Chief Marketing and Communications Officer, and President Healthcare Business, Mastercard
And more.

For 2021, we reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We celebrated the successes, shared compelling case studies and insights, and built new relationships.

Through it all, we showcased the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.

Relive the conversation at #ANAB2B

“This was inspiring information. I love that we are not alone in our challenges in business. It's great to have these thought leaders to guide us along the way.”

- 2020 Conference Attendee

Tara Agen

Global Head and VP, Marketing Effectiveness, Strategic Planning, Operations and MarTech

HP, Inc.

Dean Aragon

CEO of Shell Brands International & Global VP of Brands

Shell

Michelle Bandler

Managing Director, Tech B2B

Google

Teresa Barreira

Global Chief Marketing & Communications Officer

Publicis Sapient

Julie Bernard

Chief Marketing Officer

Tradeswell

Samantha Bonamour

Global Head of Marketing Architecture and Platform Services

HP, Inc.

Bill Borrelle

Chief Marketing Officer

Pitney Bowes

Patti Cocciolo

Senior Director, Cisco Global Brand Marketing, The Hatch

Cisco

Frank Cooper

Senior Managing Director & Global Chief Marketing Officer

BlackRock

Sonia David

Vice President, Business Marketing

ANA

Craig Duxbury

President, Client Services

Stein IAS

Dave Edelman

Industry Leader

Dan Gliatta

Founder and Chief Growth Officer

Cargo

Lindsey Greathouse

WW SMB Marketing Director

Lenovo

George Hammer

Chief Content Officer

IBM

Nikki Hawke

Chief Marketing Officer

Hivestack

Melanie Heroux

Executive Director, Strategic Marketing and Client Intelligence

The Depository Trust & Clearing Corporation (DTCC)

Maroun Ishac

Director, Business Development

Intel

Marc Johnson

General Manager and Chief Marketing Officer

Bombora

Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Marc Keating

Chief Innovation Officer

Stein IAS

Jill Kouri

CMO, Americas

JLL

Bob Liodice

Chief Executive Officer

ANA

Jon Lombardo

Global Brand Strategy Lead

Michelle Lynn

Global Head, Data Science & Insights

Bloomberg Media

Jamie Mallinger

Chief Commercial Officer

Vetsource

Michael McLaren

Global CEO

Merkle B2B Group

Lisa Mcleod

Founder, McLeod and More

Author of Selling with Noble Purpose

Michael Mendenhall

SVP, CMO, CCO

TriNet

Robert Morton

Vice President, EMEA Sales

NI

Nick Primola

Executive Vice President, CMO Masters Circle

ANA

Raja Rajamannar

Chief Marketing & Communications Officer

Mastercard

Matthew Schwartz

Editor, B2B Marketer

ANA

Abhijit Shome

Vice President, Global Digital Marketing

Mastercard

Stefan Svärdenborn

Managing Director and Owner

Accelevate Consulting

Ana Villegas

Chief Marketing Officer

NI

Sean Whiteley

Co-Founder & President

Qualified

Rob Whitney

Vice President, Global Marketing

Univar Solutions

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

B2B Marketer

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

ANA B2 Awards

Accepting entries until March 10, the ANA B2 Awards are the only awards program that recognizes excellence in results-driven marketing and are the most prestigious awards program dedicated solely to B2B marketing and communications.