Thank You
Thank you to everyone who attended the 2021 ANA B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2021 ANA Masters of B2B Marketing Conference, this July 21-23!
About the Conference
March 24-25, 2021 | A Virtual Experience
For 2021, we reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We celebrated the successes, shared compelling case studies and insights, and built new relationships.
Through it all, we showcased the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.
Relive the conversation at #ANAB2B
Hosts and Speakers
Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO
HP, Inc.
Dean Aragon
CEO Shell Brands International & Global VP Brand
Shell Brands International AG
Michelle Bandler
Managing Director, Tech B2B
Teresa Barreira
Chief Marketing Officer
Publicis Sapient
Julie Bernard
Chief Marketing Officer
Tradeswell
Samantha Bonamour
Global Head of Marketing Architecture and Platform Services
HP, Inc.
Bill Borrelle
Chief Marketing Officer
Pitney Bowes
Patti Cocciolo
Senior Director, Cisco Global Brand Marketing, The Hatch
Cisco
Frank Cooper
Senior Managing Director & Global Chief Marketing Officer
BlackRock
Sonia David
Senior Director, Business Marketing Practice
ANA
Craig Duxbury
President, Client Services
Stein IAS
Dave Edelman
Industry Leader
Dan Gliatta
Founder and Chief Growth Officer
Cargo
Lindsey Greathouse
WW SMB Marketing Director
Lenovo
George Hammer
Chief Content Officer
IBM
Nikki Hawke
Chief Marketing Officer
Hivestack
Melanie Heroux
Executive Director, Strategic Marketing and Client Intelligence
The Depository Trust & Clearing Corporation (DTCC)
Maroun Ishac
Director, Business Development
Intel
Marc Johnson
General Manager and Chief Marketing Officer
Bombora
Anne Kawalerski
Global Chief Marketing Officer
Bloomberg Media
Marc Keating
Chief Innovation Officer
Stein IAS
Jill Kouri
CMO, Americas
JLL
Bob Liodice
Chief Executive Officer
ANA
Jon Lombardo
Global Brand Strategy Lead
Michelle Lynn
Global Head, Data Science & Insights
Bloomberg Media
Jamie Mallinger
Chief Commercial Officer
Vetsource
Michael McLaren
Global CEO
Merkle B2B Group
Lisa Mcleod
Founder, McLeod and More
Author of Selling with Noble Purpose
Michael Mendenhall
SVP, CMO, CCO
TriNet
Robert Morton
Vice President, EMEA Sales
NI
Nick Primola
Executive Vice President, CMO Masters Circle
ANA
Raja Rajamannar
Chief Marketing & Communications Officer
Mastercard
Matthew Schwartz
Editor, B2B Marketer
ANA
Abhijit Shome
Vice President, Global Digital Marketing
Mastercard
Stefan Svardenborn
Managing Director and Owner
Accelevate Consulting
Ana Villegas
Chief Marketing Officer
NI
Sean Whiteley
Co-Founder & President
Qualified
Rob Whitney
Vice President, Global Marketing
Univar Solutions
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
Related Resources
Research Report: The B2B Purpose Paradox
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.
Conference Sponsors
B2B Marketing Partners
“It's great to have marketing content focused on B2B!”
- 2020 Conference Attendee
