About the Conference
March 24-25, 2021 | A Virtual Experience
Get ready for learning, inspiration, and connections! This year, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes, share compelling case studies and insights, and build new relationships.
Through it all, we will showcase the four global growth priorities, endorsed by more than 300 CMOs on the Global CMO Growth Council, that when implemented will drive business and grow sales through B2B marketing: brand creativity and media; data, technology, and measurement; talent and marketing organization; society and sustainability.
Join the conversation at #ANAB2B
Register Now Buy an Unlimited Corporate Package
IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.
Already Registered
Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.
3 Reasons to Register
Learn
Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.
Network
Connect with peers from businesses large and small to expand your personal network and sphere of influence.
Grow
Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.
“This was inspiring information. I love that we are not alone in our challenges in business. It's great to have these thought leaders to guide us along the way.”
- 2020 Conference Attendee
What You Get
- Strategies to better connect with your customers and navigate the post-coronavirus world, at the only B2B event with the power of the ANA behind it.
- The latest developments in B2B, including digital transformation, customer experience, branding, performance-driven optimization, and account-based marketing.
- Thought-provoking sessions from CMOs and top executives from leading brands like Google, Mastercard, IBM, Shell, HP, and LinkedIn.
- The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.
Register Now Buy an Unlimited Corporate Package
IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.
Already Registered
Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.
Relive the best of the 2020 Masters of B2B Marketing Conference in this brief overview.
Highlighted speakers include:
- Caroline Keene, Interim CMO, Microsoft
- Matthew Lieberman, CMO, U.S. and Mexico, PwC
- And more.
Hosts and Speakers
Abhijit Shome
Vice President, Digital Marketing
Mastercard
Tara Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO
HP Inc.
Dean Aragon
CEO Shell Brands International & Global VP Brand
Shell Brands International AG
Michelle Bandler
Managing Director, Tech B2B
Teresa Barreira
Chief Marketing Officer
Publicis Sapient
Julie Bernard
Chief Marketing Officer and Industry Leader
Samantha Bonamour
Global Head of Marketing Architecture and Platform Services
HP, Inc.
Bill Borrelle
Chief Marketing Officer
Pitney Bowes
Patti Cocciolo
Global Account Director, The Hatch
Cisco
Frank Cooper
Senior Managing Director & Global Chief Marketing Officer
BlackRock
Sonia David
Senior Director, Business Marketing Practice
ANA
Craig Duxbury
President, Client Services
Stein IAS
Dave Edelman
Industry Leader
Dan Gliatta
Founder and Chief Growth Officer
Cargo
Lindsey Greathouse
B2B Marketing Senior Manager
Lenovo NA
George Hammer
Chief Content Officer
IBM
Nikki Hawke
Chief Marketing Officer
Hivestack
Maroun Ishac
Director, Business Development
Intel
Marc Johnson
General Manager and Chief Marketing Officer
Bombora
Anne Kawalerski
Global Chief Marketing Officer
Bloomberg Media
Marc Keating
Chief Innovation Officer
Stein IAS
Jill Kouri
CMO, Americas
JLL
Bob Liodice
Chief Executive Officer
ANA
Jon Lombardo
Global Brand Strategy Lead
Michelle Lynn
Global Head, Data Science & Insights
Bloomberg Media
Jamie Mallinger
Chief Revenue Officer
VetSource
Michael McLaren
Global CEO
Merkle B2B Group
Michael Mendenhall
SVP
CMO
Robert Morton
Vice President, EMEA Sales
NI
Nick Primola
Executive Vice President, CMO Masters Circle
ANA
Raja Rajamannar
Chief Marketing & Communications Officer
Mastercard
Matthew Schwartz
Editor, B2B Marketer
ANA
Stefan Svardenborn
Global Marketing & Communications Executive
Tetra Pak
Bill Tucker
Group Executive Vice President
ANA
Ana Villegas
Chief Marketing Officer
NI
Rob Whitney
Vice President, Global Marketing
Univar Solutions
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
Related Resources
Research Report: The B2B Purpose Paradox
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.
Your Virtual Event Platform
This conference is powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking – making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Conference Sponsors
B2B Marketing Partners
“It's great to have marketing content focused on B2B!”
- 2020 Conference Attendee
