Society and Sustainability

Enable brands to be a force for good and a force for growth, individually and together as a community.

Drive purposeful marketing to facilitate social responsibility and environmental sustainability.

Champion the value of, and drive results through, diversity and inclusiveness in the marketing ecosystem.

The ANA’s Approach

We help brands discover and activate their purpose through our Center for Brand Purpose and stand at the forefront of the latest research and industry-wide initiatives driving inclusivity, equality, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Agenda Items

This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Leverage purpose-driven strategies to promote societal good and brand growth.

Create a lasting impact on society through championing equality and diversity.

Featured Content

Articles, insights, research, and more to advance your marketing and advertising.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.