Society and Sustainability
Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.
Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.
The ANA’s Approach
We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
B2C
Marketers' Relationship with Social Media? It's Complicated
While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
Beyond Profit Podcast
How to Build a More Inclusive Workplace
In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.
Industry Insights
4 Experts Weigh in on Sustainable Actions
Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Developing an Effective Multicultural Marketing Strategy (Virtual)
- ESG Communication for Marketers (Virtual)
- Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual Open Enrollment)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Sustainability Committee
- Ethics Policy Committee
- Data & Direct Marketing Committee
- B2B Committee