Kay: #EveryKiss NYE Hijack | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Kay: #EveryKiss NYE Hijack

Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year’s Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.