Barbie + Roku: An Unmissable Marketing Campaign | Event Recaps | All MKC Content | ANA

Barbie + Roku: An Unmissable Marketing Campaign

In this session, learn how Roku partnered with Warner Bros. Pictures and Mattel to build an immersive campaign for Barbie that made it unmissable with audiences, reaching the platform’s 73M+ active accounts and capturing every stage of the streamer’s journey.