Media Transparency Update (and Is Production Next?)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers. In addition, we had an open forum on transparency issues in production and discussed whether the ANA Production Management Committee should encourage an assessment there.
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