Viewer “Rabbit Holes” Are an Untapped Goldmine for Brands
In the same way that short-form content on platforms like YouTube captivated users over a decade ago, free ad-supported television (FAST) channels can lead their viewers down even deeper rabbit holes with long form content. The ability for FAST channels to truly engage audiences and take them on a journey makes ad-supported streaming an increasingly efficient way for advertisers to reach audiences, at scale and in a contextual and targeted way.
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