Smarter Marketing in the Wake of New Privacy Laws
Over the past few years, governments around the world passed sweeping new laws to protect consumer privacy online. These laws, adopted in response to widespread consumer concern with marketers’ collection and use of third-party data to serve targeted online advertisements, gave consumers new rights to be informed about marketers’ data collection practices, to delete and correct their data, and to block advertisements that relied on internet “cookies” and related advertising technologies.
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