Turning Linear TV Dollars Into Streaming TV Dimes | Industry Insights | All MKC Content | ANA

Turning Linear TV Dollars Into Streaming TV Dimes

Over the last few years, the TV industry has experienced massive disruption driven by cord cutters moving away from cable TV to streaming services in record numbers. The ripple effects of this seismic shift are nothing short of shocking: Disney considers its TV business to be non-core. Streaming businesses are losing massive amounts of money as they invest in new content and subscriber acquisition.