If You Really Want to Be Privacy Compliant, Be Accurate | Leading Edge | Industry Insights | All MKC Content | ANA

If You Really Want to Be Privacy Compliant, Be Accurate

A new wave of identity solutions won’t allow our industry to have its cookie and eat it too. Digital privacy is here to stay. Either we choose to live in denial by investing in less transparent, more wasteful versions of the past, or we fully embrace privacy by committing to data and accuracy.