How Marketers Can Overcome Purpose Paralysis | Industry Insights | All MKC Content | ANA

How Marketers Can Overcome Purpose Paralysis

With almost half of large companies saying they have experienced ESG backlash and expect this to intensify, some corporates are going into purpose-related hibernation, rather than risk the perceived reputational damage of speaking out. But with consumers and employees shifting expectations, and with so many critical issues now requiring brand and business support, hibernation is not an option.